Digital Economy - Publications - Faculty & Research

08 Jun 2010
First Look

First Look: June 8

Kerry HermanHarvard Business School Case 510-063 In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president,... View Details

Keywords: Martha Lagace

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

to do something different to get it to happen. Q: What connections did the students make to business? A: One of the characteristics of what we call creative economy firms—design firms, media firms, etc.—which is uncomfortable for many... View Details

Keywords: by Martha Lagace; Music

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

which is a pretty incredible 10-year journey. Flint: What was the vision at the outset? Zatlyn: Well if you read the first sentence of our business plan competition that we had to write: Cloudflare is a service that will accelerate internet properties or View Details

01 Jun 2018
News

June 2018 Alumni and Faculty Books

Rob Ristagno (MBA 2005) Independently published Ristagno guides you step-by-step through the five forces of dramatic online revenue growth and shows why it is vital to identify your very best customers and focus relentlessly on their wants and needs. View Details

08 Jul 2008
First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details

Keywords: Martha Lagace

18 Dec 2012
First Look

First Look: December 18

and to avoid the larger economies of Spain and Italy becoming involved. The European financial system became strained. Banks were found to be undercapitalized and began to ration credit to the economy. The European Central Bank intervened... View Details

Keywords: Carmen Nobel

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary... View Details

Keywords: Sean Silverthorne

16 Sep 2015
News

Built for Speed

efficiency? What if cars weren’t made up of 25,000 different parts? What if, instead of giant factories that operate on economies of scale, forced to produce millions of the same cars to make a profit, we produced cars in small batches,... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

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