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- Faculty Publications (149)
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- All HBS Web (579)
- Faculty Publications (149)
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
among the world's largest private companies. It represents hundreds of athletes and other celebrities, and reportedly is commercially involved in an average of 10 major sports and cultural events around the world every day. Q: What led... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
some upskilling will make a dramatic change so that when they're thinking about products and services, they can incorporate those needs into product design and perhaps make the digital literacy component, you know, integrated as well. DM:... View Details
- 09 Jun 2015
- First Look
First Look: June 9, 2015
School Case 515-052 Philips Healthcare: Marketing the HealthSuite Digital Platform In June 2014, leading healthcare and consumer technology company Royal Philips (Philips) announced its HealthSuite Digital... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- News
How Sports Should Use Its Timeout
about, if you think about something as basic as wifi, or connectivity in a venue, laying that groundwork now is necessary to ensure fans feel safe, because there's a whole host of infrastructure investments that need to be made in order for your contactless payments,... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
the rarified New York Times from layoffs. Too often, restructuring begets thinner issues larded with generic newswire copy — hardly the recipe to bring back readership and ads. Fine, if all that won’t save us, then going wholeheartedly View Details
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
self-managed microenterprises. Platforms were Haier’s business platforms operating in five major sectors: white goods transformation, investment and incubation, financial holdings, real estate, and cultural industry. Platform owners... View Details
Keywords: Dina Gerdeman
- 07 Aug 2007
- First Look
First Look: August 7, 2007
downloads, and other emerging digital media (such as Internet Protocol TV). BBC WW delivered its profits back to the BBC. Since 2004, BBC WW profits had more than doubled. Purchase this case:... View Details
Keywords: Martha Lagace
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
The authors propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming a business in the face of imminent disruption. They build upon the lessons of Xerox, Apple, and Barnes & Noble to describe the process of... View Details
- 03 Aug 2010
- First Look
First Look: August 3
consumers' identification with the brand, 2) greater for consumers who strongly self-identify as underdogs, 3) stronger when consumers are purchasing for themselves vs. others, and 4) stronger in cultures in which underdog narratives are... View Details
Keywords: Martha Lagace
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=52650 Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture By: Hisano, Ai Abstract—This working paper examines the remarkable growth of wine... View Details
Keywords: Carmen Nobel
- 15 Dec 2015
- News
The Year in Ideas 2015
innovate to be more immersive. I’ll be keeping a close eye on how Instagram’s and Snapchat’s advertising models evolve. “Finally, 2016 will be the year that social commerce takes off. I only hope my wallet can withstand the usage!” -Laura Lee (MBA 2003), president of... View Details
- 01 Jun 2025
- News
Alumni Achievement Awards 2025
Vittorio Colao (MBA 1990) Vice Chairman of EMEA, General Atlantic; Italian Minister for Innovation, Digital Transition, and Space, 2021–2022 Sticking point: “After college, my military service was with Italy’s Carabinieri, a sort of cross... View Details
- 18 Feb 2014
- First Look
First Look: February 18
to stakeholder relationships (i.e., relationships with the government and unions), how the shutdown was used as a platform to change the culture at Anglo American as a whole, the challenges of sustaining such an endeavor, and Carroll's... View Details
Keywords: Sean Silverthorne
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
Digital Initiative and the HBX Live virtual classroom, the o-Lab aims to help businesses solve their problems by changing the way their company is organized, and to make that change by introducing a more theoretical and experimental... View Details
Keywords: by Carmen Nobel
- 21 Jun 2011
- First Look
First Look: June 21
Cultural Metacognition & Affect-Based Trust in Creative Collaboration Authors: Roy Y.J. Chua, Michael W. Morris, and Shira Mor Abstract We propose that managers' awareness of their own and others' View Details
Keywords: Sean Silverthorne
- 23 Sep 2019
- Blog Post
Distressed Employees? Try Resilience Training
an effective solution for companies. She co-wrote the journal article with HBS doctoral student Grace Cormier, as well as three employees of Happify, Allison L. Williams, Acacia C. Parks, and Julia Stafford. Happify, which funded the research, competes in an... View Details
Keywords: All Industries
- Web
Print View - Course Catalog
digital infrastructure shape entrepreneurial success. Funding, Growth and Exits: Investigate how global ventures attract capital, manage investor relationships across cultural divides, and execute successful... View Details
- Web
Art Nature Business
Business School, 2008.5 Rosemary Laing originally trained as a painter in the late 1970s. She began working in the medium of photography in the late 1980s. Although she initially experimented with digital manipulation as a way to... View Details
- 10 May 2016
- First Look
May 10, 2016
Decline and Encarta's Emergence By: Greenstein, Shane Abstract—The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s... View Details
Keywords: Carmen Nobel
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
especially those that incorporate emerging forms of social media, support that shift. Equally important, though, is the emergence of cultural norms that favor dialogue over monologue. The benefits that accrue from conversational... View Details
Keywords: Re: Boris Groysberg