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Show Results For
- All HBS Web
(600)
- People (1)
- News (143)
- Research (343)
- Events (1)
- Multimedia (6)
- Faculty Publications (202)
- 15 Mar 2011
- First Look
First Look: March 15
Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with View Details
Keywords: Sean Silverthorne
- 30 May 2016
- Blog Post
Meet the HBS Sound Society
had some pretty big names on campus — artists like The Chainsmokers and Alison Wonderland. We spoke with them about the business of being a musician, how digital technology was impacting how they make money and communicate with fans, how... View Details
- 10 Jul 2024
- News
Next Level
Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details
Keywords: Catherine O’Neill Grace
- 08 Dec 2015
- First Look
December 8, 2015
bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate... View Details
Keywords: Sean Silverthorne
- 24 Oct 2013
- News
Searching for a Better Society
invoicing and similar functions," he recalls. "I wanted to connect with the US, and I thought getting an MBA there would be a good entry point. I was accepted by all of the schools I applied to, and Columbia offered full tuition, but HBS had the best View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
theoretical illustrations and Monte Carlo simulations to validate our claims. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52743 Executive Education in the Digital Vortex: The Disruption of the Supply Landscape... View Details
Keywords: Sean Silverthorne
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who could afford them. The field of domestic infant formula View Details
Keywords: Carmen Nobel
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
innovative new programs, such as the club's "Books for Breakfast" series, which features authors from the cutting edge of academia and business. HBS professor Rosabeth Moss Kanter kicked off the program last year with Evolve!: Succeeding in the View Details
- 13 Feb 2019
- News
We’re All Going to Get Hacked
evolving cyber threats. Rothrock lays out his solutions in his latest book, Digital Resilience: Is Your Company Ready for the Next Cyber Threat?, and we talk to him here about what that looks like in real terms—and why the C-suite should... View Details
- 19 May 2015
- First Look
First Look: May 19
retained its talent; and how Chinese private enterprise can go global. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/415050-PDF-ENG Harvard Business School Case 515-032 American Well: The DTC Decision In late 2013, telehealth company American Well, which... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- News
E Ink’s Wild Ride
“Some decent-looking pixels and a really excellent vision.” That’s all it took for Russ Wilcox to fall for the technology that would become E Ink, a company supplying the electronic ink for a new world of digital reading devices. Now, as... View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
Clubs News Clubs News Digital health platform Noom awarded Entrepreneurial Company of the Year In a virtual award celebration held on April 6, the HBS Association of Northern California (HBSANC) honored the View Details
Keywords: Margie Kelley
- 01 Apr 1997
- News
Facing the Music
assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to conquer... View Details
Keywords: Sean Silverthorne
- Web
Social Media Guidelines for Faculty and Staff | About
account, we urge you to consult the University’s “ Communications guidelines and best practices ” resource, which provides further information and guidance on brand identity requirements, digital... View Details
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
Alvarez, and research associate Dan Greenberg (Harvard MBA 2012). Their new book Retail Revolution: Will Your Brick-and-Mortar Store Survive?, predicts, among many other things, the continuing decline of major brick and mortar brands... View Details
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For... View Details
Keywords: April White
- 02 Sep 2016
- Op-Ed
The Twitter Election
unlikely to suffice. Many voters are now looking not just for problem-solving skills but for specific policy solutions that hold up under scrutiny.Third, Trump is under-leveraging Twitter. Though he feeds his followers a continuing diet of controversial tweets that... View Details
Keywords: by John Quelch and Thales Teixeira
- 26 Sep 2024
- Blog Post
Syngenta Tomato Vision
around the room. We were fortunately able to sample different varieties of tomatoes and experience their innovative flavor profiles. For instance, we were able to try the award-winning Yoom tomato that had been created for a specific umami flavor and deep-purple color.... View Details