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Publications

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  • All HBS Web  (781)
    • People  (4)
    • News  (202)
    • Research  (468)
    • Multimedia  (2)
  • Faculty Publications  (149)

Show Results For

  • All HBS Web  (781)
    • People  (4)
    • News  (202)
    • Research  (468)
    • Multimedia  (2)
  • Faculty Publications  (149)
← Page 24 of 781 Results →
  • 15 Mar 2011
  • First Look

First Look: March 15

tax policy. Teams and Team Effectiveness in Health Services Organizations Authors:Bruce J. Fried, Sharon Topping, and Amy C. Edmondson Publication:In Health Care Management: Organization Design and Behavior. 6th ed., edited by Lawton... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2021
  • News

Sewn with Love

big-name fashion icons and brands will expand their impact by doing what they do best: setting trends and making masks “cool.” VPL launched a mask line using kimono fabric Hanazawa had inherited from her family business in Japan. Louis... View Details
  • 01 Oct 1998
  • News

Playing to Win

I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and overall View Details
Keywords: Garry Emmons
  • 12 Mar 2012
  • Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

businesses, there's no reason to have a chief marketing officer because there's no single company brand to manage. But in companies that have more related businesses, it makes sense to have these positions toward the top with the... View Details
Keywords: by Carmen Nobel
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

negative advertisements we've seen from the Clinton campaign: "Fear appeal" ads, such as the 3am phone call, designed to worry voters about Obama's lack of experience. Guilt-by-association ads that include footage of Pastor... View Details
Keywords: by John Quelch
  • 29 Sep 2015
  • First Look

September 29, 2015

dysfunction had been tracked. Key factors for integrating outcomes measurement into the clinical workflow include ongoing communication between cross-functional teams composed of clinicians and technical professionals, an iterative design... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2016
  • News

Case Study: Paper Chase

(photos courtesy of Lovepop) (photos courtesy of Lovepop) Lovepop makes greeting cards that open to reveal intricate 3D designs that resemble an artistic take on a children’s pop-up book. The brainchild of two former ship designers—Wombi... View Details
  • 01 Jun 2016
  • News

Case Study: On the Table

Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Gaia View Details
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and... View Details
Keywords: by Rosabeth Moss Kanter
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

Michael Luca and Weijia (Daisy) Dai, an assistant professor of economics at Lehigh University, recently studied effectiveness of paid search ads for small businesses by designing a large-scale field experiment that involved nearly 20,000... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 08 Jul 2014
  • First Look

First Look: July 8

power comes a new challenge: people now expect companies to understand what type of relationships they want and to respond appropriately-they want firms to hold up their end of the bargain. Unfortunately, many brands don't meet those... View Details
Keywords: Carmen Nobel
  • 27 Apr 2021
  • Blog Post

There Are No HBS People, Just People Who Happen to Go to HBS

I came. I interned two more summers, and I just knew I’d work there full-time. However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on... View Details
  • 14 Sep 2007
  • Research & Ideas

How to Profit from Scarcity

scarcity encourages us to buy sooner and perhaps to buy more than normal. We saw two excellent examples of this effect this summer with the launches of the iPhone and the seventh Harry Potter book. In both cases, the pre-launch publicity was View Details
Keywords: by John Quelch; Consumer Products; Advertising
  • 09 Aug 2019
  • Blog Post

Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship

favorability of our brand within the San Francisco community. Originally my job was to develop a community partnerships strategy, but like a role at any growing startup, it quickly expanded to include a variety of mission-critical... View Details
  • 29 Jul 2013
  • News

Opening New Markets for Black South African Winemakers

established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the... View Details
Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 12 Apr 2012
  • News

HBS Welcomes Eleven Alumni Startups

compete for a $50,000 grand prize and a $25,000 second prize—plus meet this year's Social Entrepreneurship Fellow. The contest, designed to support promising alumni ventures, is hosted by HBS’s Arthur Rock Center for Entrepreneurship and... View Details
Keywords: Bulletin Staff; Alumni New Venture Contest
  • 01 Jun 2016
  • News

3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)

When I graduated from Stanford, I had the opportunity to travel with an elite amateur team doing bike races, or I could go join a structural design firm in Pittsburgh. That was my choice. I chose to race bikes. I love the sport. I love... View Details
Keywords: April White; photographed by Scott Clark
  • 04 Sep 2019
  • News

Alumni and Faculty Books for September 2019

consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling,... View Details
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food and nonfood lines, but differ... View Details
Keywords: Martha Lagace
  • 20 Aug 2018
  • Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even... View Details
Keywords: by Michael Blanding; Advertising; Retail
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