Design Thinking - Publications - Faculty & Research

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

preselected assortment. Q: The company did a serious amount of homework before entering the United States, including sending 50 British executives to live with California families. But it seems the advance team didn't learn all that it should, such as the notion that... View Details

Keywords: by Sean Silverthorne; Retail

29 Jul 2021
Blog Post

Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

designing interventions to increase vaccination levels for specific populations. I am helping reach vulnerable groups such as older immigrant adults, incarcerated adults, and home health workers, using focus groups and other market... View Details

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

Meanwhile, starting in 2013, Analog Devices CEO Vince Roche encouraged innovators from the top down and transformed the semiconductor giant into a designer of integrated, strategic systems—including a platform that accelerated the global... View Details

Keywords: by Lane Lambert

03 Jun 2014
First Look

First Look: June 3

prospect of marketing ExperienceFLX's business to a new customer base through Groupon was very appealing, the Falks found that designing a deal that met Groupon's requirements while still allowing ExperienceFLX to make money and without... View Details

Keywords: Sean Silverthorne

30 Mar 2003
Research & Ideas

The Future of IT Consulting

designing their own backbone and architecture. We think it is important that it is tempting but risky to completely turn over IT initiatives to IT consulting firms.— Nolan and Bennigson And, there are forces... View Details

Keywords: by Sarah Jane Johnston; Consulting

16 Oct 2017
Research & Ideas

The Most Successful Startups Have Hands-On Founders

performance, the researchers say. Founders are usually very busy people—they recruit key employees, raise funds, find a board, develop partnerships, set strategy, and design the organization, to name a few responsibilities. What often... View Details

Keywords: by Dina Gerdeman

01 Jun 2023
News

Curb Appeal

solid waste is managed in the Big Apple. “I think you have with her a very creative and innovative public servant,” says Steven A. Cohen, an authority on waste management in New York City who is the former director of the Research Program... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call patterns for route sales. The findings reveal that the long-term... View Details

Keywords: Dina Gerdeman

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online advertising. According to HBS professor Ben Edelman, an expert on... View Details

Keywords: by Martha Lagace; Video Game; Web Services

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

evidence base, prototyping, and testing, building users’ skill sets and channeling their creativity through an interactive, exercise-oriented format. The book draws on design thinking as well as other... View Details

Keywords: Publishing Industries (except Internet); Information

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

value of AI as an important tool for increasing productivity, reducing costs, and improving the quality of survey designs and insights generated within the fast-growing, $80 billion market research industry. “We’re not saying everyone... View Details

Keywords: by Kristen Senz

June 2008
Article

The Multiunit Enterprise

By: David A. Garvin and Lynne C. Levesque

A multiunit enterprise is a geographically dispersed organization built from standard units (stores, restaurants, or branches) that are aggregated into larger geographic groupings (districts, regions, and divisions). Although this organizational structure has become... View Details

Keywords: Globalized Firms and Management; Organizational Structure; Global Range; Research; Business Ventures; Problems and Challenges; Business or Company Management; Business Headquarters; Organizational Design; Talent and Talent Management; Goals and Objectives

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Health Care Curriculum - Institute For Strategy And Competitiveness

Health Care Curriculum Health Care Curriculum Value-Based Health Care Delivery (VBHCD) is a distinctive curriculum developed at Harvard Business School by Professor Michael Porter and a team of colleagues. The VBHCD curriculum, designed... View Details

09 Mar 2023
Blog Post

African American Student Union Spotlight on Joint Degrees

start a company after receiving funding from the South Park Commons Founder Fellowship, a program designed to support entrepreneurs at the pre-idea stage. Alongside two former colleagues, I co-founded an on-campus rewards platform for... View Details

09 May 2017
What Do You Think?

Should Management Be Primarily Responsible to Shareholders?

“father of agency theory,” Milton Friedman, reconciled his views with managing for long-term sustainability rather than maximum short-term shareholder value. Jacob Navon said, for example, “I think this whole debate is introducing... View Details

Keywords: by James Heskett

12 Mar 2013
First Look

First Look: March 12

of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads... View Details

Keywords: Sean Silverthorne

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

have little strategic impact.10 Think, in many selling situations, about the design of PowerPoint presentations: some folks are much better than others in doing this, but how much impact do the slides have versus other sales tasks? Other... View Details

Keywords: by Carmen Nobel

15 Dec 2003
Research & Ideas

Women Leaders and Organizational Change

work gets done—as having anything do to with race or gender. They may notice that it's mostly men who run things, and when a woman is in charge, they may notice this as an anomaly. But few people think about the fact that Western models... View Details

Keywords: by Mallory Stark

07 Apr 2009
First Look

First Look: April 7, 2009

for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit-planning) process. From an analytical standpoint the case looks at the surprising... View Details

Keywords: Martha Lagace

25 May 2010
First Look

First Look: May 25

entail major changes in the current team structure and incentive program within Frito-Lay. Johnson needed to think carefully about this change implementation. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/410103-PDF-ENG... View Details