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Publications

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  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • Summer 2017
  • Article

Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details
Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 06 Dec 2010
  • News

Consumers are buying for themselves this holiday

  • 01 Nov 2019
  • News

Evolution of the consumer focus in healthcare

  • 1998
  • Chapter

Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty

By: J. H. Hammond, Marshall L. Fisher, Walter Obermeyer and A. Raman
Keywords: Supply Chain Management; Cost Management; Demand and Consumers; Risk Management; Risk and Uncertainty
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  • April 24, 2023
  • Article

In the COVID Era, Why Corporate Benefits Demand CEO/CFO Leadership

By: Regina E. Herzlinger
The expectation that employers provide their employees’ health benefits has been around since World War II. Unfortunately, although today’s employees expect employers to treat them as individuals, ease their experiences, prioritize their wellbeing, and control cost,... View Details
Keywords: COVID; COVID-19 Pandemic; CEO; Leadership; Health Insurance; Benefits; CFO; Compensation and Benefits
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  • May 2008
  • Teaching Note

Disney Consumer Products: Marketing Nutrition to Children (TN)

By: David E. Bell and Mary L. Shelman
Teaching Note for [507-006]. View Details
Keywords: Partners and Partnerships; Food; Age; Health Pandemics; Nutrition; Consumer Products Industry; Consumer Products Industry
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  • November 1999 (Revised July 2000)
  • Case

Roly International: Consumer Licensed Products in China

In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market. View Details
Keywords: Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China
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  • 21 Jul 2021
  • News

Chipmakers Betting Demand Will Maintain When Capacity Added: Willy Shih

  • Article

Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty

By: A. Raman, M. Fisher, J. Hammond and W. Obermeyer
Keywords: Supply Chain; Cost; Risk and Uncertainty
Related

    Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

    I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
    • 2002
    • Chapter

    Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies

    By: Stephen P. Bradley and Eric K. Clemons
    Keywords: Internet and the Web; Risk and Uncertainty; Strategy
    Related
    • Article

    Credit Access and Social Welfare: The Rise of Consumer Lending in the United States and France

    By: Gunnar Trumbull
    Research into the causes of the 2008 financial crisis has drawn attention to a link between growing income inequality in the United States and high household indebtedness. Most accounts trace the U.S. idea of credit-as-welfare to the period of wage stagnation and... View Details
    Keywords: Household Finance; Welfare State; Credit; Personal Finance; Welfare; Borrowing and Debt; France; United States
    Related
    • Article

    Keeping A Keen Eye On Consumer Behaviour

    By: John A. Quelch and Katherine E. Jocz
    Related
    • November 1999 (Revised December 1999)
    • Case

    Safe Food Act, The: A Consumer Group's Perspective

    By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan
    The Center for Science in the Public Interest is taking a position on creating a new safety leadership vehicle in the U.S. government. How should it plead its cause? What are the position merits and faults? View Details
    Keywords: Food; System; Consumer Behavior; Government and Politics; Safety; Leadership; United States
    Related
    • 22 May 2019
    • News

    Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

    • Article

    Identifying the Demand for Features: An Application to Mainframe Computers

    By: Ken Brown and Shane Greenstein
    Related
    • 1979
    • Chapter

    Identifiability of the von Neumann-Morgenstern Utility Function from Asset Demands

    By: Jerry R. Green, Lawrence J. Lau and Heraklis Polemarchakis
    Related
    • 2002
    • Working Paper

    Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances

    Related
    • 13 Jan 2003
    • Research & Ideas

    The Subconscious Mind of the Consumer (And How To Reach It)

    customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and... View Details
    Keywords: by Manda Mahoney