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  • Editorial

Why ESG Funds Fail to Scale

By: Gabriel Karageorgiou and George Serafeim
You’ve seen the headlines about the growth in environmental, social, and governance funds. Many investment professionals might read these and believe that launching a new ESG investment firm or ESG offering will be an automatic success. Our analysis of the data shows... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Investment Management; Investment Strategy; Investments; Investment Fund; Sustainability; Sustainable Finance; Sustainable Investing; Investment; Management; Strategy; Investment Portfolio; Finance; Growth and Development; Failure
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    Jacqueline Ng Lane

    Jackie Lane is an Assistant Professor in the Technology and Operations Management Unit at Harvard Business School and a co-Principal Investigator of the Laboratory for Innovation Science at Harvard (LISH) at the Digital Data Design Institute (D^3) at Harvard. She... View Details

      Edward McFowland III

      Edward McFowland III is an Assistant Professor in the Technology and Operations Management Unit at Harvard Business School. He teaches the first-year TOM course in the required curriculum.

      Professor McFowland’s research interests – which lie at the... View Details

        Suraj Srinivasan

        Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

        Keywords: accounting industry; financial services

          Yajun Cao

          Yajun Cao is a doctoral student in Organizational Behavior (Micro) at Harvard Business School. His research focuses on emotion regulation, setbacks, and resilience, aiming to understand how individuals and groups bounce back and grow from negative events. He explores... View Details
          • January 1993 (Revised March 1993)
          • Case

          Kronos (A)

          Mark Ain is the founder and manager of Kronos, which has grown to a $33 million dollar company in 13 years. The case focuses on Ain's rrole in the company. Presents data from a personality assessment of Ain and his senior management team as input to this decision. . View Details
          Keywords: Management Teams; Management Skills; Managerial Roles; Personal Characteristics; Management Style; Behavior
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          • May–June 2023
          • Article

          Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

          By: Fabrizio Fantini and Das Narayandas
          Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details
          Keywords: Analytics and Data Science; Decision Making
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          • October 2021 (Revised March 2022)
          • Supplement

          PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

          By: Ayelet Israeli and Fabrizio Fantini
          PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
          Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
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            Jeremy Yang

            Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
            Keywords: advertising; media; entertainment; information; consumer products
            • 09 Dec 2019
            • News

            Smoking With the Boys May Be Leaving Women Executives Behind

              Michael I. Parzen

              Michael Parzen is a Senior Lecturer in the Technology and Operations Management unit at Harvard Business School. He is an applied statistician with extensive experience in data science education and currently teaches Applied Business Analytics as an MBA elective... View Details

              • February 2001
              • Case

              PlanetFeedback: The Voice of One ... The Power of Many (A)

              By: James L. Heskett
              The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
              Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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              • April 2017
              • Teaching Note

              Basecamp: Pricing

              By: Frank V. Cespedes
              This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details
              Keywords: Analytics and Data Science; Price; Analysis; Customers; Product Marketing
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              • 24 Apr 2019
              • Video

              Hikma Health Wins 2019 New Venture Competition Student Social Enterprise Track

              • November 2020
              • Case

              Axis My India

              By: Ananth Raman, Ann Winslow and Kairavi Dey
              Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
              Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
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                Siyu Zhang

                Siyu Zhang is a second-year doctoral student at HBS. Zhang joined Harvard Business School in 2020 as a Research Associate and has been working on macroeconomic forecasting projects. Prior to joining HBS, he was a Data Scientist at John Hancock, where he utilized... View Details

                  Eugene F. Soltes

                  Eugene Soltes is a Professor of Business Administration at Harvard Business School where his work focuses on corporate integrity and risk management. His research utilizes data analytics to identify organizational cultures and compliance systems that can effectively... View Details

                  • October 1981 (Revised April 1984)
                  • Case

                  H.J. Heinz Co.: The Administration of Policy (A)

                  Relates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate... View Details
                  Keywords: Ethics; Business Processes; Compensation and Benefits; Manufacturing Industry; Consumer Products Industry
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                    Srikant M. Datar

                    Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details

                    Keywords: management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting
                    • July 2005 (Revised April 2006)
                    • Case

                    Carnival Cruise Lines

                    By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
                    Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
                    Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
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