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- All HBS Web (827)
- Faculty Publications (134)
- 01 Jun 2022
- News
Turning Point: Sparking Change
Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a... View Details
- 29 Mar 2016
- First Look
March 29, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details
Keywords: Sean Silverthorne
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
customers to take their business elsewhere. With new Internet-only banks and brokerages popping up regularly, established firms must find innovative ways to hold onto their customers. "Traditionally, strategy was institutionally... View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
dissatisfied customers to take their business elsewhere. With new Internet-only banks and brokerages popping up regularly, established firms must find innovative ways to hold onto their customers. "Traditionally, strategy was... View Details
Keywords: Susan Young
- 19 Oct 2011
- News
A Good Look
businesses but pays close attention to the marketplace. “We listen to the consumer and to our customers who are feeling pressure from consumers to not include certain ingredients in their formulas,” says Levy. The regulatory environment... View Details
- Web
Winners & Success Stories | New Venture Competition
2001 Bluesolid (now Appear Networks) has created a software company focusing on WLAN and Bluetooth networks (the so-called WLAN hotspots). The company has gained 15 large corporate customers during its first year of activity, and garnered... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either because the category is... View Details
- Profile
Tuce Zengin Van den Eynde
it,” says Tuce, “going from a huge company to one with just thirteen shops. You can see how everything is related: marketing, operations, government relations, finance.” Ultimately, Tuce’s team advised the stand operator, based on numerous View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
through which frontline staff can share and learn new ideas, especially for those who feel safe to speak up and believe that new ideas are not tested frequently enough. Practice Implications: The contest’s potential to decentralize... View Details
Keywords: Dina Gerdeman
- 25 Aug 2022
- News
Vision: To Go-Go
For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details
- 06 Oct 2009
- First Look
First Look: October 6
founder of JetBlue, is forced to confront a crisis in customer confidence following operational difficulties on February 14, 2007. This becomes a vital test of his leadership. Purchase this case:... View Details
Keywords: Martha Lagace
- Web
Field Course: Business Plans for Innovating in Health Care, Q2 - Course Catalog
in Health Care” (Course 2815, Fall Q1), which is a prerequisite to this course. Students can expect to: Review their existing business plan , its opportunities and challenges, and develop strategies for sustained success , including View Details
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
pressure test her interest instead of wondering “what if?”, Girard followed her instincts to jump into learning more about the fashion industry. After full days at Goldman, Girard attended Parson’s School of Design at night working... View Details
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value... View Details
Keywords: Carmen Nobel
- 16 Feb 2011
- News
Healthy Growth
has been chairman and CEO of IDEXX, a Maine-based firm that develops diagnostics and information technology for veterinarians, as well as testing technologies that ensure safe water, milk, and livestock production. According to the... View Details
- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their... View Details
- 11 Mar 2008
- First Look
First Look: March 11, 2008
implementation of an innovative, but ultimately unsuccessful strategy. Quarterly strategic reviews, based in part on the firm's balanced scorecard, led executives at Store24 to identify problems with, and eventually abandon, this strategy over a two- year period. We... View Details
Keywords: Martha Lagace
- 03 Aug 2017
- Blog Post
“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”
wanted to use the summer to test my interest.” Working with Kurt Piemonte, a Corporate Relations Director in Career and Professional Development at HBS, Rahil began sorting his way through the startup opportunities posted on Career Hub.... View Details
Keywords: Entrepreneurship
- 01 Dec 2009
- News
Alumni Books
Major Career Transitions by Michael D. Watkins (PhDDS ’92) (Harvard Business Press) Although leaders get their toughest tests in career transitions, far too often they fail to move effectively into new roles. Watkins shows how to survive... View Details