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- All HBS Web (824)
- Faculty Publications (130)
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
accessible to new audiences, adapting company goals to accommodate consumer behavior. They outfitted a test truck and spread the word about its location via social media. The idea was enthusiastically embraced by View Details
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
moderate-income families (LMI) families were given the option of redirecting some of their refund to savings? Would they take advantage? The Tax Test Tufano and a cross-sector team of nonprofit and private sector organizations explored... View Details
- 16 Mar 2010
- First Look
First Look: March 16
Fahlenbrach Publication:Journal of Financial and Quantitative Analysis (forthcoming) Abstract Large shareholders may play an important role for firm performance and policies, but identifying this empirically presents a challenge due to the endogeneity of ownership... View Details
Keywords: Martha Lagace
- Web
Launching Tech Ventures - Course Catalog
serve as an accelerant to more efficient and effective experiments. We explore six modules: 1. Ideation and Customer Value Proposition Experiments. What are the best methods to develop and test startup ideas... View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
discussed. Because Natura has a network of more than 200,000 direct sales consultants (much like the U.S.A.'s Avon or Mary Kay), new product ideas can be quickly tested in the market and immediate customer... View Details
- Profile
Shana Hoffman
loved ones access to customized care plans and provides them with education and resources on how to provide better care with less burden and lower cost. Even in its nascent stages, CareSolver has attracted favorable interest. The i-lab... View Details
- 29 Mar 2016
- First Look
March 29, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details
Keywords: Sean Silverthorne
- 24 Sep 2024
- Research & Ideas
Why Small Businesses Deserve More Credit
study with Deniz Aydin, an assistant professor at Washington University in St. Louis’s Olin Business School. Test case in Turkey To test how small firms manage and use their debt, Aydin and Kim turned to... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
The future of retail won’t be brick and mortar or online, says Musab Balbale (MBA 2007). Instead, it will be a more inclusive combination of the two. Balbale, who spent several years of his career focused exclusively on online sales, is View Details
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
than a yes or no response, particularly in view of his emphasis on organizational culture. For example, Kisiah commented, “Microsoft should not get involved in politics. It does have employees and customers with all types of political... View Details
- 03 Mar 2015
- First Look
First Look: March 3
Customers could pay to access the database for research, to create genetic tests, or for many other purposes. GenapSys would also build an online store with the genetic tests View Details
Keywords: Sean Silverthorne
- 06 Oct 2009
- First Look
First Look: October 6
founder of JetBlue, is forced to confront a crisis in customer confidence following operational difficulties on February 14, 2007. This becomes a vital test of his leadership. Purchase this case:... View Details
Keywords: Martha Lagace
- Web
Field Course: Business Plans for Innovating in Health Care, Q2 - Course Catalog
in Health Care” (Course 2815, Fall Q1), which is a prerequisite to this course. Students can expect to: Review their existing business plan , its opportunities and challenges, and develop strategies for sustained success , including View Details
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
the company’s trust and foundation. Aymeric Maudous, CEO and Founder of Lord of the Trees (far left) watches a test flight of a seed-planting drone. Aymeric Maudous holds one of the proprietary tree seed pods that are planted by drones.... View Details
Keywords: Margie Kelley
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
all in, purchasing inventory at volume up front to enter the market with an abundance of options? Or should the company continue to take pieces on consignment, offering a limited assortment of plates and bowls to test the demands of the... View Details
Keywords: Jen McFarland Flint
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
through which frontline staff can share and learn new ideas, especially for those who feel safe to speak up and believe that new ideas are not tested frequently enough. Practice Implications: The contest’s potential to decentralize... View Details
Keywords: Dina Gerdeman
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
basically sat down together and brainstormed creepy questions to ask," John says. The experiments tested the idea that downplaying privacy concerns would increase the likelihood of disclosure. For example, the researchers set up laptop... View Details
Keywords: by Carmen Nobel
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value... View Details
Keywords: Carmen Nobel
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
pressure test her interest instead of wondering “what if?”, Girard followed her instincts to jump into learning more about the fashion industry. After full days at Goldman, Girard attended Parson’s School of Design at night working... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Digital Marketing Strategy $1,850 Next 7-week session starts August 6th Enroll Now Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per... View Details