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Publications

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  • All HBS Web  (802)
    • News  (139)
    • Research  (521)
    • Events  (5)
    • Multimedia  (1)
  • Faculty Publications  (105)

Show Results For

  • All HBS Web  (802)
    • News  (139)
    • Research  (521)
    • Events  (5)
    • Multimedia  (1)
  • Faculty Publications  (105)
← Page 24 of 802 Results →
  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

through which . . . [to learn] about South Korea and its people,” says Nix Maasdorp (MBA 2020). “Our customer interviews enabled us to approach our objective from a much deeper and more thoughtful perspective.” The students also had to... View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
  • 01 Jun 1999
  • News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

and improved customer relationship management opportunities. We're really talking about fundamental changes in how people communicate, get information, and conduct business. Wired for Success Pat Russo worked for eight years in sales and... View Details
  • 26 Feb 2014
  • Research & Ideas

How Grocery Bags Manipulate Your Mind

Shoppers who had brought their own bags bought decidedly more indulgences and chose more organic products than those who didn't. But this wasn't necessarily enough information to establish causality—that is, that both effects were View Details
Keywords: by Carmen Nobel; Retail
  • 20 May 2013
  • Op-Ed

Making America an Industrial Powerhouse Again

commercial R&D efforts by pharmaceutical, biotechnology, diagnostics, and agricultural companies. The latter was a very specific commercial bet. Placing these commercial bets requires a depth of understanding of markets and View Details
Keywords: by Gary Pisano; Manufacturing
  • Web

South Asia - Global Activities 2021

leads a teaching team of 14 faculty members, whose expertise spans the breadth of the School’s research units. SELPI features global cases as well as those focused specifically on India and South Asia written with the assistance of HBS’s... View Details
  • 29 Mar 2016
  • First Look

March 29, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details
Keywords: Sean Silverthorne
  • 11 Nov 2014
  • First Look

First Look: November 11

  Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between View Details
Keywords: Sean Silverthorne
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

facials a year. Those services provide the company with a paying focus group from which it can gather feedback on its products. "Our customers are paying us $200 [a facial]; you better believe they give us feedback," he said.... View Details
Keywords: by Julie Jette; Consumer Products
  • Web

Field Course: Startup Operations - Course Catalog

about to launch a startup. See the course FAQ for more details about company stage expectations. Those who are curious about working for early-stage startups or know they want to found a venture but don't have an idea yet. Those who are interested in investing in... View Details
  • 29 Aug 2016
  • Blog Post

First Year at HBS: A Foundation for Business

Whether this means creating a go-to-market strategy or performing capital budgeting, I am confident that I can make valuable contributions and deliver results. But even if you intend to go into a specific functional area such as marketing... View Details
  • 06 May 2008
  • First Look

First Look: May 6, 2008

series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four... View Details
Keywords: Martha Lagace
  • 04 Jul 2016
  • Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

transitioning from producing boutique products for a few customers to more mainstream products for a wider customer base, and wondered how to reorganize her company’s team structure accordingly. Another... View Details
Keywords: by Carmen Nobel
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

disbelieving music industry with their findings that illegal music downloads don't hurt CD sales. Oberholzer discusses what the industry should do next. A Balanced Scorecard Approach to Measure Customer Profitability Published: August 8,... View Details
Keywords: by Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details
Keywords: by Sean Silverthorne
  • 12 Jul 2004
  • Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

for each discrete service. Many other industries have solved the problem of how to issue a single bill for customized services; among them aerospace, construction, auto repair, and consulting. A competitive health care industry could... View Details
Keywords: by Michael E. Porter; Health
  • 30 Jun 2003
  • Research & Ideas

Computer Security is For Managers, Too

from your computer systems while letting others in. You need systems that determine who gets access to specific information. And you need a way to ensure critical communications aren't overheard. Certain technologies—firewalls,... View Details
Keywords: by Robert D. Austin & Christopher A.R. Darby
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 20 Nov 2000
  • Research & Ideas

Moving from Supply Chains to Supply Networks

they don't. Speed. During the last decade, it's all been about competing through speed—being able to satisfy changing customer needs quickly, accurately, and efficiently. EE: Going back to your discussion of information technology as a... View Details
Keywords: by Staff
  • Web

Leadership, Ethics, and Corporate Accountability Course | HBS Online

by: completing any three courses within either subject area to earn a Certificate of Specialization Learn More about what you earn Syllabus 5 Modules, 40-50 Hours Download full syllabus 12-16 hrs Module 1 - 2 Weeks Delivering on Responsibilities to View Details
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value... View Details
Keywords: Carmen Nobel
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