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- All HBS Web (880)
- Faculty Publications (210)
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Digital Marketing & AI Workshop - Course Catalog
HBS Course Catalog Digital Marketing & AI Workshop Course Number 1995 Lecturer Jacob Cook Fall; Q1; 1.5 credits 14 sessions Overview This hands-on EC course covers the fundamentals of modern digital marketing, including driving traffic, earning conversions, and View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual analytics platform that mines... View Details
- 10 Oct 2018
- News
Working with a Giver’s Spirit
percent. Give low- and middle-income customers access to low-interest-rate loans by using a predictive algorithm that uses nontraditional data to measures creditworthiness. “There’s a spectrum of behavior,”... View Details
- 02 May 2012
- What Do You Think?
Can the “Leadership Industry” Fulfill Its Promise?
industry in general fails in: (1) catering to customer desires for short courses that produce quick results, (2) emphasizing, and training for, ways of gaining self-knowledge, (3) providing laboratories for the application of passively... View Details
Keywords: by Jim Heskett
- 01 Jun 1997
- News
New Releases
demand, and on pleasing the best customers - can ultimately weaken a strong firm. In The Innovator's Dilemma, Christensen shows how significant breakthroughs in products and services are often initially rejected by mainstream View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details
Keywords: by James Heskett
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of measurement bias on three common price... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer... View Details
Keywords: Das Narayandas
- Portrait Project
Aaron Chadbourne
Yiayia. Although the fresh native produce at her roadside vegetable stand was among the finest in the area, customers were largely attracted by her theatrical flair and infectious enthusiasm. Waving her hands in the air, she would... View Details
- 02 Nov 2016
- What Do You Think?
Are Employees Becoming Job 'Renters' Instead of 'Owners'?
done, often without their customers’ knowledge, in order to meet goals for achieving “deeper” relationships with them. The number of a bank’s services supposedly used by each customer is a way in which Wells Fargo (and many other banks)... View Details
Keywords: by James Heskett
- 01 Sep 2013
- News
A Start-Up with Giddyup
equity until I'd built something." Online sales "That's our focus, and it's made possible by our 'Fit Kit' at-home measuring system. We're now shifting to more ready-to-wear sizes, too." Best-seller "The Honcho, for about $900–$1,200.... View Details
- February 2000 (Revised April 2001)
- Case
Boston Medical Group
By: Richard M.J. Bohmer and Bruce L. Hall
Describes the structure of a variable compensation plan for physicians implemented by a Massachusetts medical group practice. Examines issues such as balancing group and individual risk and selection of performance metrics (productivity and patient satisfaction). View Details
Keywords: Customer Satisfaction; Health Care and Treatment; Executive Compensation; Management Practices and Processes; Risk Management; Standards; Risk and Uncertainty; Health Industry
Bohmer, Richard M.J., and Bruce L. Hall. "Boston Medical Group." Harvard Business School Case 600-086, February 2000. (Revised April 2001.)
- Web
Past Projects | Social Enterprise | Harvard Business School
leadership among the business community by founding the Ebola Private Sector Mobilization Group (EPSMG). Our project evaluated the role that AM and EPSMG played during the Ebola crisis in Liberia. Measuring the "Impact" in Impact... View Details
- 26 Sep 2006
- First Look
First Look: September 26, 2006
firm-level turbulence starting in the 1990s, as measured by the average intra-industry rank change in sales, enterprise value, and other metrics. Furthermore, we find that IT-intensive industries account for most of this increase in... View Details
Keywords: Sean Silverthorne
Rob Gierkink
their customer data collection and digital marketing capabilities through enhancing their existing point-of-sale assets. Index was sold to Strip in April of 2018. Previously Rob was Chairman and CEO of Datalogix which he founded in 2007.... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
plans to offer the technology for use in Internet, catalog, and in-store shopping. 10 BodyMetrics Ltd. provides software that recommends the best fitting size for the garment selected and on-screen visualization of clothing on a View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
that existing stores must participate in normal industry growth while the new stores experience targeted revenue growth. The corporate scorecard also measures the amount of cash flow generated and invested. The View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Freeing Patient Data to Enable Innovation
Patients are not actually the customers in the United States health care system, a fact largely to blame for the dearth of communication and data sharing between providers, according to experts at a recent Harvard Business School... View Details
- 01 Jun 2000
- News
Flexibility Is Key to Product Development in Internet Time
When the number of Internet-based businesses took off in the mid-1990s, many long-standing rules for product innovation were blown away. Previous models of development based on a sequential process of planning and execution are not workable in the Internet age, where... View Details
Keywords: Judith A. Ross
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
administration in the Strategy Unit at Harvard Business School, “whether that means talking to customers about where the pain points are or talking to clients about new opportunities.” Good entrepreneurs use these kinds of conversations... View Details
Keywords: by Michael Blanding