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Show Results For
- All HBS Web
(606)
- People (5)
- News (164)
- Research (329)
- Multimedia (2)
- Faculty Publications (135)
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in... View Details
Keywords: Margie Kelley
- 20 Sep 2016
- First Look
September 20, 2016
growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium Gulf carriers on the other. The company, therefore, decided to launch a low-cost airline of its own called Scoot, the fourth brand in its portfolio.... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
note:http://hbr.org/search/612067-PDF-ENG Quietly Brilliant: Transformational Change at HTC Michael L. Tushman and Kerry HermanHarvard Business School Case 412-070 The case examines smartphone maker HTC's 2006 decision to become a branded... View Details
Keywords: Sean Silverthorne
- Career Coach
Philippe Taieb
Philippe (HBS '99) has been a Coach at HBS since 2006. He has been fortunate to work with scores of MBA Students and Alumni having a wide array of backgrounds (e.g. Investment Management, Consulting, Entrepreneurship, General Management, Healthcare, Private Equity,... View Details
- November 2024
- Case
Demond Martin and WellWithAll
By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
traces the strategic, organizational, and cultural challenges JMB faced in building an organization that eventually offered mentoring partnerships to 8,000 Indigenous students in 350 high schools throughout Australia. Furthermore, the... View Details
Keywords: Dina Gerdeman
- Career Coach
Erika Osterling
Program - Corporate Leadership Staff. Erika lives in Houston with her husband (HBS Section-mate) and their two young daughters. Work experience: Russell Reynolds Associates (Executive Director, Executive Search & Leadership, Culture... View Details
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
spark organizational change. But because Muzak was a franchise organization, Kahn had to convince independent affiliates to pay for what turned out to be an extensive re-branding. This case can be used to teach how branding can be used as... View Details
Keywords: Martha Lagace
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
Wilder House on the HBS campus. If you are meeting with a CPD staff member while you are on campus, you may be visiting our little house at the edge of campus by the Charles River. X – eXtra Stuff. We completely understand that you want to build your View Details
Keywords: All Industries
- 04 Mar 2022
- Blog Post
Advice from My HBS Career Journey in Renewable Energy
500 company was a big transition. Over the summer, I worked at BlackRock and really enjoyed the culture and work atmosphere. The summer internship is a great opportunity to get a sense of what role would look like full time. When I tried... View Details
- 08 May 2012
- First Look
First Look: May 8
Business Speaks English: Why You Need a Language Strategy Now Author:Tsedal Neeley Publication:Harvard Business Review 90, no. 5 (May 2012) Abstract An abstract is unavailable at this time. Book: http://hbr.org/2012/05/global-business-speaks-english/ar/1... View Details
Keywords: Carmen Nobel
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 22 May 2007
- First Look
First Look: May 22, 2007
channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting... View Details
Keywords: Martha Lagace
- 07 Apr 2009
- First Look
First Look: April 7, 2009
countries serving on the board are rewarded with an average $60 million "bonus" in IBRD loans. This is more likely driven by soft forces like boardroom culture rather than by the power of the vote itself. We find no significant... View Details
Keywords: Martha Lagace
- Web
The Art of American Advertising: 1865 - 1910
“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in 1889. 1 Fowler was referring to... View Details
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
didn't know the language. The culture of France is quite different in terms of warmth and people's friendliness, and so all of that, I think was difficult for me. Hanna: Didn't you eventually run for class president? Sulyman: Vice... View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 25 Mar 2014
- First Look
First Look: March 25
and cultural assets, as well as skills and ideologies across borders. The chapter argues that capitalism proved much better than political leaders in building institutions that coordinated activities across borders, but also points to the... View Details
Keywords: Sean Silverthorne