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  • Teaching Interest

Overview

By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Entertainment and Recreation Industry; Information Technology Industry; Publishing Industry; Media and Broadcasting Industry
  • 20 Nov 2012
  • News

Innovate by Looking for Problem Patterns

  • 21 Nov 2017
  • News

6 Ways to Create a Competitive Work Culture That's Team First (And Not Me First)

  • 16 May 2016
  • HBS Seminar

Jared Curhan, MIT Sloan School of Management

  • 22 Jul 2020
  • Blog Post

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

Diversity and inclusion in organizations enhances various kinds of performance, from creativity to profitability. A growing body of research tells us this. So they are not just the right things to do; there is both an economic and social... View Details
Keywords: All Industries

    James W. Riley

    James Riley is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. He teaches LEAD in the MBA required curriculum.

    Professor Riley is an economic sociologist. He conducts ethnographic research to... View Details

    • Research Summary

    Overview

    The focus of Professor Gross’ research agenda is U.S. technological innovation, innovation policy, and the effects of technological change on economic activity. He is also interested in learning about what drives individual creative behavior. Methodologically, he is... View Details
    • 29 Apr 2012
    • News

    Keeping a Business Innovative

    • 2021
    • Article

    Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

    By: Alvin J. Silk and Ernst R. Berndt
    The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
    Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
    Related
    • May 1986
    • Supplement

    Gillette Co.: Dry Idea Advertising (B), Video Introduction

    Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors. View Details
    Keywords: Advertising; Consumer Products Industry
    Related
    • 25 Mar 2011
    • News

    Necessity, not Scarcity, is the Mother of Invention

    • January 2014 (Revised January 2015)
    • Case

    Reinventing Adobe

    By: Sunil Gupta and Lauren Barley
    By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
    Related
    • 1990
    • Article

    Social Influences on Creativity: Evaluation, Coaction, and Surveillance

    By: T. M. Amabile, P. Goldfarb and S. C. Brackfield
    Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details
    Keywords: Creativity; Social Psychology; Situation or Environment; Motivation and Incentives; Performance Evaluation
    Related
    • 25 Jun 2012
    • News

    Collaborating Across Cultures

    • October 2011 (Revised September 2014)
    • Case

    Music and the (Real) World: Thirty Years of MTV

    By: Mukti Khaire and Eleanor Kenyon
    The case is useful for teaching students the structure of creative industries - especially fashion - and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries. View Details
    Keywords: Industry Structures; Entrepreneurship; Disruptive Innovation; Internet and the Web; Networks
    Related
    • 26 Mar 2015
    • News

    2014 HBR McKinsey Awards

    • 26 May 2021
    • News

    What’s the Point of the Office Again?

    • 2016
    • Working Paper

    Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

    By: Rembrand Koning
    Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details
    Keywords: Networks; Performance; Business Startups; Business Strategy
    Related
    • 04 Jan 2011
    • News

    Tech MNCs lend a helping hand, help solve social problems

    • 05 Oct 2015
    • News

    8 Habits of People Who Always Have Great Ideas