Publications

June 2012 (Revised August 2013)
Case

Driving Towards a Disruption?

By: Willy Shih and William Noble

As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details

Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston

July 2020
Case

Applying Data Science and Analytics at P&G

By: Srikant M. Datar, Sarah Mehta and Paul Hamilton

Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G’s approach to data management and governance, and reviews the challenges associated... View Details

Keywords: Data Science; Analytics; Analysis; Information; Information Management; Information Types; Innovation and Invention; Strategy; Analytics and Data Science; Consumer Products Industry; United States; Ohio

November 2011 (Revised December 2013)
Case

Accretive Health

By: William A. Sahlman and Evan Richardson

Mary Tolan, CEO Accretive Health, examines whether to expand the company's operations in hospital revenue cycle management into the field of Total Cost of Care management. View Details

Keywords: Cost vs Benefits; Expansion; Service Operations; Health Industry

June 2020
Teaching Note

Shiseido Acquires Drunk Elephant

By: Jill Avery

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details

August 1998 (Revised February 1999)
Case

Product Development at Dell Computer Corporation

By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade

Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details

Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry

Bohan is a doctoral student in Health Policy Management. She graduated from the University of Pennsylvania in 2018 with a double major in Chemistry and Economics. Post-graduation, Bohan spent 4 years as a management consultant advising both payers and providers,... View Details

June 2001 (Revised October 2003)
Case

Sampa Video, Inc.

A video rental store is considering offering home delivery service. Management must value the project under different financing strategies and methods, specifically adjusted present value (APV) and weighted average cost of capital (WACC). View Details

Keywords: Expansion; Cost of Capital; Entertainment; Decision Choices and Conditions; Financial Strategy; Motion Pictures and Video Industry; Entertainment and Recreation Industry

April 1998 (Revised September 1998)
Case

Classic Pen Company, The: Developing an ABC Model

By: Robert S. Kaplan

Classic Pen has diversified from its core blue and black pen business by introducing new specialized colors. But costs have risen and margins on blue and black pens are decreasing. The controller turns to activity-based costing (ABC) for an explanation. View Details

Keywords: Activity Based Costing and Management; Manufacturing Industry

September 2012 (Revised January 2013)
Case

Martin Smith: July 2012

By: Josh Lerner and Felda Hardymon

Martin Smith, a recently hired general partner at a Brazil-based venture capital firm, must decide among three deal opportunities. Each has different strengths (management, market, and technology) but each has its own weaknesses as well. He must also consider each deal... View Details

Keywords: Private Equity; Deal Choice; Venture Capital; Investments; Career Management; Management Teams; Decision Choices and Conditions; Cost vs Benefits; Personal Development and Career; Financial Services Industry; Brazil

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

31 Jan 2012
Working Paper Summaries

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

Keywords: by David F. Drake

April 1979 (Revised April 1981)
Case

Chaircraft Corp. (B)

Discusses the purchase and installation of automated cutting equipment in a medium-sized furniture factory. The equipment has so far failed to cut costs as expected and the management is attempting to discover what the problems are and what can be done to remedy them. View Details

Keywords: Production; Cost Management; Consumer Products Industry

Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details

March 2021 (Revised July 2021)
Case

Aledade

By: Regina E. Herzlinger, Samyukta Mullangi and Nicholas Samonas

To truly supercharge growth, should Aledade take a step back and focus on product development? View Details

Keywords: Health Care; Health Care Costs; Health Care Delivery; Health Care Entrepreneurship; Health Care Industry; Medicare; ACOs; Affordable Care Act (ACA); COVID-19; Health Care and Treatment; Entrepreneurship; Growth and Development Strategy; Product Development; Health Industry; United States

December 2022
Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek

Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details

Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development

Find at Harvard

June 2004 (Revised November 2005)
Case

Salem Telephone Company

By: William J. Bruns Jr. and Julie Hertenstein

A computer subsidiary appears to be unprofitable. Managers must determine whether it is actually unprofitable and consider whether changes in prices or promotion might improve profitability. Allows clear separation of variable costs from fixed costs. A rewritten... View Details

Keywords: Cost; Business Earnings; Cost vs Benefits; Cost Management; Profit; Telecommunications Industry