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  • All HBS Web  (2,977)
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    • Research  (2,336)
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  • 2002
  • Case

Southwest Airlines

By: Vijay Govindarajan and Julie Lang
Southwest used its short-haul and point-to-point strategy to achieve the lowest operating cost structure in the domestic airline industry. Flexible contracts and a rigorous peer recruiting process aligned its 35,000 employees with this strategy. View Details
Keywords: Cost; Air Transportation; Business Strategy; Air Transportation Industry
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Govindarajan, Vijay, and Julie Lang. "Southwest Airlines." 2002. (Case No. 2-0012.)
  • 2022
  • Article

Pills in a World of Activism and ESG

By: Guhan Subramanian and Caley Petrucci
Easterbrook and Fischel’s The Economic Structure of Corporate Law advances their now famous passivity thesis, which posits that managers should remain passive in the face of an unsolicited tender offer for the company’s shares. Consistent with the broader... View Details
Keywords: Investment Activism; Governance Controls; Business and Shareholder Relations
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Subramanian, Guhan, and Caley Petrucci. "Pills in a World of Activism and ESG." University of Chicago Business Law Review 1 (2022): 417–439.
  • 01 Apr 2013
  • News

Using the Crowd as an Innovation Partner

    Janice H. Hammond

    Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
    • January 2021 (Revised May 2021)
    • Case

    Delta Air Lines: Navigating the COVID-19 Storm

    By: Ted Berk and Ryan Flamerich
    This case examines Delta Air Lines’ response as demand for its services plummeted in the face of the COVID-19 pandemic, with a focus on the company’s funding needs and capital structure. Following a series of initial actions, the company’s cash “burn” had reduced from... View Details
    Keywords: COVID-19; Health Pandemics; Financial Condition; Capital Structure; Crisis Management; Risk Management; Business and Stakeholder Relations; Air Transportation Industry
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    Berk, Ted, and Ryan Flamerich. "Delta Air Lines: Navigating the COVID-19 Storm." Harvard Business School Case 221-063, January 2021. (Revised May 2021.)
    • 23 Jun 2003
    • Research & Ideas

    Building a Better Buyer-Seller Relationship

    Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two, says Harvard Business School professor Narakesari... View Details
    Keywords: by Martha Lagace

      Design Rules, Vol. 1: The Power of Modularity

      We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details

        Dennis Campbell

        Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

        Keywords: service industry; service industry; service industry; service industry; service industry; service industry; service industry
        • May 2024 (Revised June 2024)
        • Case

        Together for Sustainability

        By: Ranjay Gulati, David Shin and Emily Tedards
        This case documents the origin and development of Together for Sustainability (TfS), a chemical industry initiative dedicated to raising sustainability standards throughout the industry’s supply chains. In 2011, six Chief Procurement Officers (CPOs) from some of the... View Details
        Keywords: Environmental Sustainability; Standards; Supply Chain Management; Corporate Social Responsibility and Impact; Partners and Partnerships; Nonprofit Organizations; Corporate Accountability; Chemical Industry
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        Gulati, Ranjay, David Shin, and Emily Tedards. "Together for Sustainability." Harvard Business School Case 424-062, May 2024. (Revised June 2024.)
        • April 1989 (Revised March 1990)
        • Case

        Burlington Northern (B)

        By: Janice H. Hammond
        Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a... View Details
        Keywords: Change Management; Expansion; Rail Transportation; Logistics; Distribution Channels; Truck Transportation; Innovation and Invention; Sales; Rail Industry; United States
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        Hammond, Janice H. "Burlington Northern (B)." Harvard Business School Case 689-083, April 1989. (Revised March 1990.)
        • January 2014 (Revised August 2014)
        • Case

        The Kursk Submarine Rescue Mission

        By: Anette Mikes
        The Kursk, a Russian nuclear-powered submarine sank in the relatively shallow waters of the Barents Sea in August 2000, during a naval exercise. Numerous survivors were reported to be awaiting rescue, and within a week, an international rescue party gathered at the... View Details
        Keywords: Risk Management; Moral Sensibility; Leadership; Organizational Structure; Crisis Management; Failure; Cooperation; Cross-Cultural and Cross-Border Issues; Norway; United Kingdom; Russia
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        Mikes, Anette. "The Kursk Submarine Rescue Mission." Harvard Business School Case 114-046, January 2014. (Revised August 2014.)
        • 15 Jun 2009
        • Research & Ideas

        GM: What Went Wrong and What’s Next

        General Motors had laid the groundwork for decades of industry dominance, offering "a car for every purse and purpose" and pioneering the multidivisional structure that became one of the signal... View Details
        Keywords: by Staff; Auto
        • 18 Jan 2022
        • Research & Ideas

        How Eliminating Non-Competes Could Reshape Tech

        can provide through a startup accelerator program or a flexible organizational structure that allows executives to rapidly shift resources toward projects led by these stars. As these strategy examples make evident, the implication of the... View Details
        Keywords: by Kristen Senz; Technology
        • July 1997 (Revised December 1997)
        • Case

        Allentown Materials Corporation: The Electronic Products Division (A)

        By: Michael Beer
        A division of Allentown Materials Corp. has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction, and morale is low. The cause of these problems is found in a change in... View Details
        Keywords: Change Management; Transformation; Employees; Working Conditions; Business or Company Management; Organizational Change and Adaptation; Electronics Industry
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        Beer, Michael. "Allentown Materials Corporation: The Electronic Products Division (A)." Harvard Business School Case 498-023, July 1997. (Revised December 1997.)
        • August 2008
        • Case

        System on a Chip 2008: Ardentec Corporation

        By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Ting-Chen Chen
        Ardentec Corporation is a specialist in "wafer probing," a highly specialized niche sandwiched between the "front-end" and the "back-end" of semiconductor manufacturing. Because the semiconductor industry uses modular processes and has standard containers for the... View Details
        Keywords: Growth and Development Strategy; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Manufacturing Industry
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        Shih, Willy C., Chen-Fu Chien, Chintay Shih, and Ting-Chen Chen. "System on a Chip 2008: Ardentec Corporation." Harvard Business School Case 609-026, August 2008.

          Shunyuan Zhang

          Shunyuan Zhang is an associate professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

          Professor Zhang studies the sharing economy and the marketing problems that... View Details

          Keywords: e-commerce industry; e-commerce industry; e-commerce industry
          • October 2020 (Revised February 2021)
          • Case

          Twiga Foods: Revolutionizing African Retail (A)

          By: Shikhar Ghosh, Pippa Tubman Amerding and Wale Lawal
          Twiga is a leading agricultural produce supplier in Kenya offering services to mostly informal retailers. Under Peter Njonjo, a co-founder and Twiga’s new CEO, the company is considering multiple options for expanding its business, including offering packaged foods and... View Details
          Keywords: Leadership; Expansion; Growth and Development Strategy; Organizational Structure; Retail Industry; Nairobi
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          Ghosh, Shikhar, Pippa Tubman Amerding, and Wale Lawal. "Twiga Foods: Revolutionizing African Retail (A)." Harvard Business School Case 821-043, October 2020. (Revised February 2021.)
          • 30 Nov 2016
          • News

          Improving On-the-Fly Teamwork in Health Care

          • June 1997
          • Background Note

          A Note on the Internet

          By: Paul A. Gompers and Jeffrey A. Farrell
          Examines the evolution and structure of the Internet. A particular focus is placed on various business segments and possible applications of Internet technology. View Details
          Keywords: Industry Structures; Internet and the Web
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          Gompers, Paul A., and Jeffrey A. Farrell. "A Note on the Internet." Harvard Business School Background Note 297-109, June 1997.
          • June 1991 (Revised May 1992)
          • Case

          Lithonia Lighting

          By: Nitin Nohria
          In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details
          Keywords: Organizational Structure; Industry Growth; Decision Making; Information Technology; Financial Crisis; Investment; Business Growth and Maturation; Electronics Industry; United States
          Citation
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          Nohria, Nitin. "Lithonia Lighting." Harvard Business School Case 492-003, June 1991. (Revised May 1992.)
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