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  • All HBS Web  (1,921)
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  • TeachingInterests

Competing with Social Networks

MBA EC 1217

Career Focus

Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details

  • June 2022 (Revised August 2022)
  • Case

Dollar Tree: Breaking the Buck

By: Jill Avery and Marco Bertini
For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and... View Details
Keywords: Retailing; Pricing; Pricing Strategy; Discount Retailing; Discount Store; Marketing; Brands and Branding; Marketing Strategy; Price; Inflation and Deflation; Consumer Behavior; Retail Industry; United States
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Avery, Jill, and Marco Bertini. "Dollar Tree: Breaking the Buck." Harvard Business School Case 522-091, June 2022. (Revised August 2022.)

    Regina E. Herzlinger

    Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

    Keywords: health care; insurance industry; medical devices; retailing; digital health
    • 16 Apr 2009
    • Working Paper Summaries

    Gray Markets and Multinational Transfer Pricing

    Keywords: by Romana L. Autrey & Francesco Bova
    • February 2007 (Revised March 2007)
    • Case

    Li Ning - Anything is Possible

    A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a... View Details
    Keywords: Product Positioning; Competitive Strategy; Consumer Behavior; Global Strategy; City; Consumer Products Industry; Consumer Products Industry; China
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    Wathieu, Luc R., Gao Wang, and Medha Samant. "Li Ning - Anything is Possible." Harvard Business School Case 507-024, February 2007. (Revised March 2007.)
    • 03 Dec 2008
    • What Do You Think?

    Can Housing and Credit be “Nudged” Back to Health?

    provisions that made them difficult to compare, even for economic man, let alone for average consumers who may also have had too little self-control in their desire for a home and a mortgage. The resulting mortgages were then View Details
    Keywords: by Jim Heskett
    • March 2024 (Revised March 2025)
    • Background Note

    Physical Climate Risk

    By: Michael W. Toffel, Spencer Glendon and Alison Smart
    This note describes how managers can identify and manage their company’s physical climate risks, which can increase their operations and supply chain costs and risks, and affect demand for their goods and services. Can be paired with the video “Preparing business... View Details
    Keywords: Resilience; Maps; Climate Risk; Climate Impact; Modeling And Analysis; Climate Change; Risk Management; Demand and Consumers; Supply Chain; Organizational Change and Adaptation; Disruption
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    Toffel, Michael W., Spencer Glendon, and Alison Smart. "Physical Climate Risk." Harvard Business School Background Note 624-059, March 2024. (Revised March 2025.) (Click here for related material.)
    • September 2003 (Revised February 2004)
    • Case

    Alessi: Evolution of an Italian Design Factory (B)

    By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
    Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details
    Keywords: Design; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Goals and Objectives; Consumer Products Industry; Italy
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    Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (B)." Harvard Business School Case 504-019, September 2003. (Revised February 2004.)
    • 25 Oct 2017
    • Research & Ideas

    Will Machine Learning Make You a Better Manager?

    think about binge-watching The Good Place. “You look for prior patterns and use them to discover what the future may hold,” says Teodorescu. As algorithms have become increasingly advanced, they may start knowing us better than we know... View Details
    Keywords: by Michael Blanding; Information Technology
    • 14 Feb 2011
    • Research & Ideas

    Clay Christensen’s Milkshake Marketing

    price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that each year 30,000 new View Details
    Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products; Consumer Products
    • 13 May 2013
    • Blog Post

    Learning about the science in beauty

    I’m now most of the way through the summer and am feeling pretty good about my project and also have really appreciated the senior exposure along the way. But something was missing...and shockingly, that something was actually beauty! So... View Details
    Keywords: Consumer Products / Retail; Consumer Products / Retail
    • November 2017
    • Case

    The 'Wonder Drug' That Killed Babies

    By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble
    In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children... View Details
    Keywords: Regulation; Business and Government Relations; Business and Community Relations; Business and Stakeholder Relations; Product Marketing; Corporate Social Responsibility and Impact; Business History; Health; Government Legislation; Corporate Accountability; Ethics; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry; Public Administration Industry; United States; United Kingdom; Australia; Germany; Europe
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    Krieger, Joshua Lev, Tom Nicholas, and Matthew Preble. "The 'Wonder Drug' That Killed Babies." Harvard Business School Case 818-044, November 2017.
    • 19 Jun 2014
    • Blog Post

    Exploring the World of Retail as an Intern at Walmart

    marketing would be fun, while other days I wanted to stay closer to my strategy background. I knew I wanted some blend of strategic thinking and quantitative analysis. As a result, I opted to apply to a variety of roles at large retailers and View Details
    • 19 Mar 2019
    • First Look

    New Research and Ideas, March 19, 2019

    influence strategies that backfire. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55881 in press Journal of the Association for Consumer Research Rituals and Nuptials: The Emotional and Relational Consequences of... View Details
    Keywords: Dina Gerdeman

      Geoffrey G. Jones

      Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

        Ray A. Goldberg

        A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

        ... View Details

        Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine
        • May 1986
        • Supplement

        Gillette Co.: Dry Idea Advertising (C), Video

        Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details
        Keywords: Advertising; Consumer Products Industry
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        Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (C), Video." Harvard Business School Video Supplement 886-513, May 1986.
        • 24 Jul 2019
        • Lessons from the Classroom

        Can These Business Students Motivate Londoners to Do the Right Thing?

        setting good defaults is an example of this. But there are a lot of others as well, such as simplifying the choice environment and eliminating unnecessary complexity. "As a field, we need to learn more about where and when behavioral... View Details
        Keywords: by Dina Gerdeman
        • June, 2023
        • Article

        Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change

        By: Marissa Kimsey, Thijs Geradts and Julie Battilana
        There is a growing interest in large companies pursuing a new purpose—changing their core reason for being from a singular focus on financial gain to a renewed responsibility to people and the planet alongside profit. Yet knowledge of how a large company can walk that... View Details
        Keywords: Product Development; Environmental Sustainability; Mission and Purpose; Leading Change
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        Kimsey, Marissa, Thijs Geradts, and Julie Battilana. "Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change." Special Issue on Corporate Purpose. Strategy Science 8, no. 2 (June, 2023): 311–321.
        • April 2010 (Revised October 2010)
        • Case

        Vale: Global Expansion in the Challenging World of Mining

        By: Tarun Khanna, Aldo Musacchio and Ricardo Reisen de Pinho
        In 2009 the management of Vale, a Brazilian diversified mining company and the largest iron ore producer in the world, was under pressure from at least two fronts. First, the emergence of China as the most important consumer of iron ore in the last few years had... View Details
        Keywords: Financial Crisis; Investment; Global Strategy; Risk Management; Market Entry and Exit; Business and Government Relations; Competitive Strategy; Mining Industry; Brazil
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        Khanna, Tarun, Aldo Musacchio, and Ricardo Reisen de Pinho. "Vale: Global Expansion in the Challenging World of Mining." Harvard Business School Case 710-054, April 2010. (Revised October 2010.)
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