Consumer Health - Publications - Faculty & Research

12 Jun 2012
First Look

First Look: June 12

choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that companies generally think of value as a pie that is rightfully theirs. But value is not fixed, and it neither... View Details

Keywords: Sean Silverthorne

25 Aug 2014
HBS Case

Starbucks Reinvented

what could have been the company's death knell as the financial crisis hit home and consumers cinched their belts. "Schultz understood that you can't lift your foot off the gas pedal when you're attempting to transform a... View Details

Keywords: by Julia Hanna; Food & Beverage

03 Mar 2015
First Look

First Look: March 3

run-ups on venture-capital foundings between 1984 and 2011. The results pinpoint the aspects of the social environment that most heavily influence entrepreneurial activity and the dynamics of organizational sectors. How Should We Pay for View Details

Keywords: Sean Silverthorne

March 2015
Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details

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10 Apr 2018
First Look

First Look at New Research, April 10, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54331 forthcoming American Economic Journal: Economic Policy Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending By: Cutler, David, Jonathan... View Details

Keywords: Sean Silverthorne

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

health care, these new findings could apply broadly to any company that invests heavily in R&D, even those in industries that lack a formal recall process. “Whether your firm is making phones or drones or self-driving cars, recalls... View Details

Keywords: by Danielle Kost; Consumer Products; Consumer Products; Consumer Products; Consumer Products

Web

Batten Hall | About

and covers a wide range of disciplines including social and cultural entrepreneurship, health and sciences, technology, and consumer fields. About the Name Frank & Jane Batten Batten Hall was named for media... View Details

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer Research Why Am I... View Details

Keywords: Sean Silverthorne

12 Jan 2016
First Look

January 12, 2016

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50304 October 2015 Health Affairs Exposure to Harmful Workplace Practices Could Account for Inequality in Life Spans Across Different Demographic Groups By: Goh, Joel, Jeffrey Pfeffer,... View Details

Keywords: Carmen Nobel

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

shares the details with others in today’s super-connected consumer world. “We forget that the things that really stick, the things people talk about years later, are not the average experiences, but the outliers on the other end of the... View Details

Keywords: by Dina Gerdeman; Health; Health

28 Jan 2014
First Look

First Look: January 28

https://www.hbs.edu/faculty/Pages/download.aspx?name=13-063.pdf The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It By: Teixeira, Thales S. Abstract—Attention is a necessary ingredient for effective... View Details

Keywords: Sean Silverthorne

July 2013
Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame

Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details

Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States

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25 Apr 2017
First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details

Keywords: Sean Silverthorne

Web

Advisory Board - Entrepreneurship

and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or View Details

06 Dec 2016
First Look

December 6, 2016

importance to the American economic past and prompt enduring questions about the relationship of market freedom to human freedom. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51947 forthcoming Journal of Consumer... View Details

Keywords: Sean Silverthorne

Article

TDABC Cost Analysis of Ocular Disorders in an Ophthalmology Emergency Department versus Urgent Care: Clinical Experience at Massachusetts Eye and Ear

By: Robert S. Kaplan, Jonathan Chou, Mahek Shah, Amy Watts, Matthew Gardiner, Joan Miller and John I. Lowenstein

Purpose To perform a cost analysis comparison for managing common ocular disorders in an eye emergency department (ED) versus an urgent care setting using a time-driven activity-based cost model (TDABC) to assist physicians and staff in appropriate allocation of... View Details

Keywords: Time-driven Activity-based Cost Model; Emergency Room; Urgent Care Clinic; Cost; Analysis; Activity Based Costing and Management; Health Care and Treatment

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19 Sep 2023
Blog Post

2023 Summer Internships in Business & Environment

novel technologies and innovating business models that can reshape how we produce and consume energy. Doug's role prior to HBS was a Project Engineer at ExxonMobil. Jessie Pease (MBA 2024, Section K), Summer Internship: Digital... View Details

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and burden. In recent weeks, the focus has begun to shift towards... View Details

Keywords: by Hong Luo and Alberto Galasso

June 2020
Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha

By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details

Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers

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