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- Faculty Publications (237)
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- All HBS Web (565)
- Faculty Publications (237)
- November 2017
- Case
iRobot: Moving Beyond the Roomba
By: Rajiv Lal and Scott Johnson
The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details
Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Lal, Rajiv, and Scott Johnson. "iRobot: Moving Beyond the Roomba." Harvard Business School Case 518-055, November 2017.
- 12 Jan 2010
- First Look
First Look: Jan. 12
BartlettHarvard Business School Case 910-410 Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both... View Details
Keywords: Martha Lagace
- 11 Dec 2018
- Research & Ideas
Free Trade Needs Nurturing—and Other Lessons from History
Question: What patterns emerge from history that can help us better understand where we are today? Sophus Reinert: To many people, globalization is teleological, something that necessarily becomes stronger over time and leads to an ever-more economically interconnected... View Details
- 27 Jan 2015
- First Look
First Look: January 27
The Effect of Service Quality and Competition on Demand By: Balasubramanian, Karthik, and David F. Drake Abstract—The use of electronic money transfer through cellular networks ("mobile money") is rapidly increasing in the... View Details
Keywords: Sean Silverthorne
- 01 Jun 1997
- News
Competition and Strategy Unit at HBS Sets Pace In Its Field
Strategy, Law, and Policy. Yoffie's Competing in the Age of Digital Convergence, the recent book he edited from the proceedings of his 1994 colloquium, addresses the merging of computer, telecommunications, and consumer View Details
Keywords: Susan Young
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the streaming media... View Details
Keywords: by Jim Aisner
- 03 Jan 2007
- First Look
First Look: January 3, 2007
over the estate from her father in 1980, wonders whether a new lower-priced wine should be added to the portfolio. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507033 Philips Electronics NV Harvard... View Details
Keywords: Sean Silverthorne
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details
Keywords: Martha Lagace
- 01 Dec 1996
- News
Starting Up and Starting Over
World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
Torras (MBA '50) established Preco Corp., a pulp and paper operation, creating more than one thousand jobs. In consumer services, David S. Paresky (MBA '65) opened Crimson Travel Service in Harvard Square a few months after graduation and... View Details
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
Internet to market its products or services? Nolan: I do, albeit it's a different experience for the consumer to buy a book from Amazon.com, let's say, than it is from a retailer such as Barnes & Noble. The value added by the Internet... View Details
Keywords: by Staff
- 01 Mar 2004
- News
Toy Story
kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in... View Details
- September 2023 (Revised May 2025)
- Teaching Note
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Europe; Germany; Switzerland; United States
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a View Details
- 01 Mar 2007
- News
The Plight of the Global Poor
global poverty for some time. They believe that in pursuing its own self-interest in opening and expanding the BOP market, business can make a profit while serving the poorest of consumers and contributing to development. As Rangan... View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
broadband Internet, and the related crisis faced by companies whose business models relied on TV advertising—played to TiVo's unique strengths. Leadership in DVR technology and a TV-centric user interface arguably positioned TiVo to become something more than a View Details
Keywords: Martha Lagace
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
The Subcommittee: My name is Benjamin Edelman. I am an assistant professor at the Harvard Business School, where my research focuses on the design of electronic marketplaces, including designing online marketplaces to assure safety,... View Details
- January 2023
- Supplement
Apple: Privacy vs. Safety (B)
By: Henry McGee, Nien-hê Hsieh and Christian Godwin
In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s... View Details
Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; Health; Health Pandemics; Leadership; Markets; Safety; Social Issues; Information Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Europe
McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (B)." Harvard Business School Supplement 323-066, January 2023.
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, consumer products,... View Details
- 01 Oct 1996
- News
Leading In a New Era
arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire organization, which revealed "a lot of... View Details
Keywords: Nancy O. Perry