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Show Results For
- All HBS Web
(883)
- People (2)
- News (119)
- Research (674)
- Events (12)
- Multimedia (1)
- Faculty Publications (271)
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping... View Details
Keywords: by Sean Silverthorne
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
to monetize this opportunity. But the medical profession, let alone consumers, might frown on doctor advertising and on doctors paying fees for referrals. 4. Restricted Choice. Many consumers are restricted by their health care plans to... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and get something of value in return.... View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
ticketing, ride-sharing, and online retailing. This paper identifies two downsides of dynamic pricing: opportunistic returns and strategic choice of payment method. Where Should We Build a Mall? The Formation of Market Structure and Its... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
commercial properties, and planned communities. So as the Rouse shopping center becomes the place of choice for consumers primarily interested in good jewelry or children's clothes, the competing shopping... View Details
Keywords: by David Stauffer
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
those who bring their own bags are more likely to buy indulgent items like ice cream and cookies. Moreover, consumers tend to place a higher value on both organic products and decadent treats when they bring their own bags than when they... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
level the consumer seems to benefit What are the downsides for consumers?: no choice in platform content feed from ‘preferred’ sources, personal information, and pattern recognition issues to name a few. So... View Details
- 08 Mar 2017
- Op-Ed
Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?
an employer should not be able to require that I have an annual checkup. Individual consumers should have the right to decide whether they need these services. It is wrong to contend that fostering consumer... View Details
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct View Details
Keywords: by John Quelch
- Profile
Omowale Casselle
distribution platform, in high traffic retail locations, that will help consumers trial, discover, and ultimately make more informed choices about their most important purchase decisions in health, wellness,... View Details
- June 1982
- Supplement
Hartmann Luggage, Video
By: John A. Quelch
The company president describes current strategy, and the decisions made in response to the problems. View Details
Quelch, John A. "Hartmann Luggage, Video." Harvard Business School Video Supplement 882-509, June 1982.
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
they were with the choice, and how easy the decision was to make, those who had slept tended to be less certain with their choice in the first study, and about the same in the second. In fact, sleeping on their decision seemed to make... View Details
- 12 Jul 2004
- Research & Ideas
Michael Porter’s Prescription For the High Cost of Health Care
to give price estimates in advance of service. Such estimates would not only improve consumer choice but would also spur providers to learn about their real costs. [ ] Accessible Information. Under... View Details
- April 1995
- Teaching Note
Freemark Abbey Winery TN
By: David E. Bell
Teaching Note for (9-181-027). View Details
- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details
Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
sponsorship of The $64,000 Question to revolutionize advertising. In the latter half of the century, Sam Walton, conceivably the greatest retailer in American history as the founder of Wal-Mart, was my choice for a View Details