Publications

13 Oct 2020
Video

Working too much? Break some bad habits

2012
Case

UFIDA (F)

By: F. Warren McFarlan, Donghong Li and Guo Jia

As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and the... View Details

Keywords: China; Strategy; China

November 1994 (Revised November 1995)
Case

SweetWater

By: H. Kent Bowen and Thomas D. Everett

Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use... View Details

Keywords: Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Entertainment and Recreation Industry; Consumer Products Industry; Colorado

February 1995 (Revised October 1995)
Case

Doing Business in a Distributed World: Clients, Servers, and the Stuff in Between

By: Lynda M. Applegate and Geoffrey Bock

Examines business computing as it is evolving in the 1990s. Compares the highly centralized and tightly controlled systems of the past with today's flexible, networked, client/server technology. Serves as an introduction to client/server terminology and technology. View Details

Keywords: Information Infrastructure; Information Technology; Performance Improvement; Transformation; Technological Innovation; Business Strategy; Adoption; Information Technology Industry

August 2001 (Revised July 2008)
Technical Note

A Technical Note and Discussion on Real Estate Valuation (IBET): Back of the Envelope (BOE) on Bonhomme Place: A Case within a Case

By: Arthur I Segel

Discusses real estate valuation. Reviews "back of the envelope" valuation; real estate appraisal methods, including the income method; market comparables and replacement costs; and more complex computer modeling. Also discusses other variables that could influence... View Details

Keywords: Investment Funds; Mathematical Methods; Valuation; Real Estate Industry

12 Jul 2010
News

Plugging privacy leaks

30 Mar 2015
Video

Howard Leibowitz - Making A Difference

March 2002 (Revised January 2003)
Case

Microsoft: Positioning the Tablet PC

By: Youngme E. Moon and Christina L. Darwall

Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details

Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry

April 1993 (Revised May 1994)
Case

Prodigy Services Company (A)

By: Lynn S. Paine

Top executives of Prodigy Services Co. must decide how to respond when publicly accused of allowing anti-Semitic messages to be posted on the electronic bulletin boards of the company's interactive computer service. Can they defend free expression while at the same... View Details

Keywords: Ethics; Values and Beliefs; Communication Intention and Meaning; Information Technology; Decision Making; Law; Management Teams; Information Technology Industry

15 Jun 2018
News

This company tames killer robots

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

series of experiments in the HBS Computer Lab for Experimental Research. The results showed that the key to success in grabbing and holding the attention of viewers lies in evoking a carefully timed mixture of surprise and joy. (The... View Details

Keywords: by Carmen Nobel; Consumer Products

30 Jun 2010
News

China could become business threat to Taiwan

Willy C. Shih

Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. His expertise is in manufacturing, product... View Details

Keywords: computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer; computer

Research Summary

The Economics of Enterprise IT

By: Shane M. Greenstein

Why do some organizations adopt new information systems while others do not? Why do some face high costs while others do not? Professor Greenstein has been pursuing this stream of research throughout his career, analyzing the factors shaping the costs of acquiring... View Details

July 2004 (Revised September 2004)
Background Note

A Conversation about Information Technology

Two managers discuss the benefits, costs, opportunities, and headaches of corporate computing. Topics include security, training, the Internet and Web, collaboration, productivity, Moore's Law, computer crashes, upgrades, open source software, network effects,... View Details

Keywords: Information Technology; Problems and Challenges

August 2001 (Revised September 2002)
Case

Sony PlayStation2 (A)

By: Rohit Deshpande and Seth Schulman

In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details

Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Computer Industry; Computer Industry; United States

December 1996 (Revised June 1998)
Case

Midnight Networks, Inc.

By: H. Kent Bowen and Marilyn Matis

Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts