Publications
Publications
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- Faculty Publications (663)
- November 1997 (Revised May 2002)
- Case
MicroAge, Inc.: Orchestrating the Information Technology Value Chain
By: Lynda M. Applegate and Kirk A. Goldman
MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
- November 1997 (Revised August 1998)
- Case
Palm Computing, Inc. 1995: Financing Challenges
By: Myra M. Hart and Stephanie Dodson
The president, Donna Dubinsky, and the chairman and founder, Jeff Hawkins, discuss an opportunity to sell their company to U.S. Robotics. They must weigh this option versus accepting venture capital funding, partnering with a large company that could provide... View Details
- September 1997
- Teaching Note
Datavision (A), (B), and (C) TN
By: Michael Beer and Stephanie L. Woerner
Teaching Note for (9-495-046), (9-495-047), and (9-495-048). View Details
Keywords: Computer Industry
- August 1997 (Revised July 1999)
- Case
Hewlett-Packard's Santa Rosa Systems Division (B): The Second Profiling Iteration
By: Michael Beer and Gregory C. Rogers
Describes the process of transforming a recently formed division of Hewlett-Packard. View Details
- August 1997 (Revised July 1999)
- Case
Hewlett-Packard's Santa Rosa Systems Division (B1): The Top Team Assessment
By: Michael Beer
Supplements the (B) case. View Details
Keywords: Computer Industry
- August 1997 (Revised October 1997)
- Case
Hewlett-Packard's Santa Rosa Systems Division (B2): The Action Plans
By: Michael Beer and Gregory C. Rogers
Supplements the (B) case. View Details
Keywords: Computer Industry
- August 1997 (Revised September 1997)
- Case
Hewlett-Packard's Santa Rosa Systems Division (B3): Assessing Organizational Fitness Profiling
By: Michael Beer and Gregory C. Rogers
Supplements the (B) case. View Details
Keywords: Computer Industry
- July 1997 (Revised June 2001)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)
By: Robert D. Austin and F. Warren McFarlan
H.E. Butt Grocery Co. led the grocery industry in adopting many innovations, including category management, electronic data interchange, and continuous replenishment. They have also moved aggressively and profitably into newer applications such as Scanner-based payment... View Details
Keywords: Information Management; Independent Innovation and Invention; Innovation and Invention; Business Organization; Risk and Uncertainty; Science-Based Business; Cross-Cultural and Cross-Border Issues; Management Analysis, Tools, and Techniques; Risk Management; Computer Industry; Computer Industry
- June 1997
- Teaching Note
Silicon Graphics, Inc. (A) and (B) TN
By: Marco Iansiti
Teaching Note for (9-695-061) and (9-697-038). View Details
- May 1997
- Case
CompUSA
By: Krishna G. Palepu and Sarayu Srinivasan
CompUSA was performing poorly until new management reorganized and redirected the business. Consequently, CompUSA became the top retailer in its industry. Management outlines its future plans. View Details
- 1997
- Working Paper
The Converging Worlds of Telecommunication, Computing and Entertainment
By: P. William Bane, Stephen P. Bradley and David J. Collis
- February 1997 (Revised September 1997)
- Case
Apple Computer--1997
By: David B. Yoffie
Updates Apple Computer--1992. View Details
Keywords: Computer Industry
- January 1997 (Revised August 2007)
- Case
Computron, Inc. (2006)
By: John A. Quelch
In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case. View Details
- 1997
- Article
Are Computers Gender-neutral? Gender Stereotypic Responses to Computers with Voices
By: C. I. Nass, Y. Moon and N. Green
- December 1996 (Revised June 1998)
- Case
Midnight Networks, Inc.
By: H. Kent Bowen and Marilyn Matis
Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details
- December 1996
- Article
Can Computers Be Teammates? Affiliation and Social Identity Effects in Human-computer Interaction
By: C. I. Nass, B. J. Fogg and Y. Moon
- December 1996
- Article
How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction
By: Y. Moon and C. I. Nass
- November 1996 (Revised December 1996)
- Case
Rogers Communications, Inc.: The Wave
By: John A. Deighton, Karsten Voermann and Reginal Gilyard
Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details
- October 1996 (Revised December 1996)
- Case
United Electric Controls
By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch
United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the... View Details