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      • November 1997 (Revised May 2002)
      • Case

      MicroAge, Inc.: Orchestrating the Information Technology Value Chain

      By: Lynda M. Applegate and Kirk A. Goldman
      MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
      Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
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      Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
      • November 1997 (Revised August 1998)
      • Case

      Palm Computing, Inc. 1995: Financing Challenges

      By: Myra M. Hart and Stephanie Dodson
      The president, Donna Dubinsky, and the chairman and founder, Jeff Hawkins, discuss an opportunity to sell their company to U.S. Robotics. They must weigh this option versus accepting venture capital funding, partnering with a large company that could provide... View Details
      Keywords: Venture Capital; Partners and Partnerships; Business Exit or Shutdown; Decision Choices and Conditions; Computer Industry; Computer Industry
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      Hart, Myra M., and Stephanie Dodson. "Palm Computing, Inc. 1995: Financing Challenges." Harvard Business School Case 898-090, November 1997. (Revised August 1998.)
      • September 1997
      • Teaching Note

      Datavision (A), (B), and (C) TN

      By: Michael Beer and Stephanie L. Woerner
      Teaching Note for (9-495-046), (9-495-047), and (9-495-048). View Details
      Keywords: Computer Industry
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      Beer, Michael, and Stephanie L. Woerner. "Datavision (A), (B), and (C) TN." Harvard Business School Teaching Note 498-030, September 1997.
      • August 1997 (Revised July 1999)
      • Case

      Hewlett-Packard's Santa Rosa Systems Division (B): The Second Profiling Iteration

      By: Michael Beer and Gregory C. Rogers
      Describes the process of transforming a recently formed division of Hewlett-Packard. View Details
      Keywords: Business Divisions; Transformation; Computer Industry
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      Beer, Michael, and Gregory C. Rogers. "Hewlett-Packard's Santa Rosa Systems Division (B): The Second Profiling Iteration." Harvard Business School Case 498-016, August 1997. (Revised July 1999.)
      • August 1997 (Revised July 1999)
      • Case

      Hewlett-Packard's Santa Rosa Systems Division (B1): The Top Team Assessment

      By: Michael Beer
      Supplements the (B) case. View Details
      Keywords: Computer Industry
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      Beer, Michael. "Hewlett-Packard's Santa Rosa Systems Division (B1): The Top Team Assessment." Harvard Business School Case 498-017, August 1997. (Revised July 1999.)
      • August 1997 (Revised October 1997)
      • Case

      Hewlett-Packard's Santa Rosa Systems Division (B2): The Action Plans

      By: Michael Beer and Gregory C. Rogers
      Supplements the (B) case. View Details
      Keywords: Computer Industry
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      Beer, Michael, and Gregory C. Rogers. "Hewlett-Packard's Santa Rosa Systems Division (B2): The Action Plans." Harvard Business School Case 498-018, August 1997. (Revised October 1997.)
      • August 1997 (Revised September 1997)
      • Case

      Hewlett-Packard's Santa Rosa Systems Division (B3): Assessing Organizational Fitness Profiling

      By: Michael Beer and Gregory C. Rogers
      Supplements the (B) case. View Details
      Keywords: Computer Industry
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      Beer, Michael, and Gregory C. Rogers. "Hewlett-Packard's Santa Rosa Systems Division (B3): Assessing Organizational Fitness Profiling." Harvard Business School Case 498-019, August 1997. (Revised September 1997.)
      • July 1997 (Revised June 2001)
      • Case

      H.E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)

      By: Robert D. Austin and F. Warren McFarlan
      H.E. Butt Grocery Co. led the grocery industry in adopting many innovations, including category management, electronic data interchange, and continuous replenishment. They have also moved aggressively and profitably into newer applications such as Scanner-based payment... View Details
      Keywords: Information Management; Independent Innovation and Invention; Innovation and Invention; Business Organization; Risk and Uncertainty; Science-Based Business; Cross-Cultural and Cross-Border Issues; Management Analysis, Tools, and Techniques; Risk Management; Computer Industry; Computer Industry
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      Austin, Robert D., and F. Warren McFarlan. "H.E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)." Harvard Business School Case 198-016, July 1997. (Revised June 2001.)
      • June 1997
      • Teaching Note

      Silicon Graphics, Inc. (A) and (B) TN

      By: Marco Iansiti
      Teaching Note for (9-695-061) and (9-697-038). View Details
      Keywords: Computer Industry; Computer Industry
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      Iansiti, Marco. "Silicon Graphics, Inc. (A) and (B) TN." Harvard Business School Teaching Note 697-111, June 1997.
      • May 1997
      • Case

      CompUSA

      By: Krishna G. Palepu and Sarayu Srinivasan
      CompUSA was performing poorly until new management reorganized and redirected the business. Consequently, CompUSA became the top retailer in its industry. Management outlines its future plans. View Details
      Keywords: Restructuring; Change Management; Finance; Success; Performance Evaluation; Strategic Planning; Business Strategy; Computer Industry; Computer Industry; United States
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      Palepu, Krishna G., and Sarayu Srinivasan. "CompUSA." Harvard Business School Case 197-101, May 1997.
      • April 1997
      • Article

      Firm Asymmetries and Sequential R&D: Theory and Evidence from the Mainframe Computer Industry

      By: T. Khanna and M. Iansiti
      Keywords: Research and Development; Theory; Information; Information Infrastructure; Information Technology; Computer Industry
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      Khanna, T., and M. Iansiti. "Firm Asymmetries and Sequential R&D: Theory and Evidence from the Mainframe Computer Industry." Management Science 43, no. 4 (April 1997): 405–421.
      • 1997
      • Working Paper

      The Converging Worlds of Telecommunication, Computing and Entertainment

      By: P. William Bane, Stephen P. Bradley and David J. Collis
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      Bane, P. William, Stephen P. Bradley, and David J. Collis. "The Converging Worlds of Telecommunication, Computing and Entertainment." Harvard Business School Working Paper, No. 97-084, April 1997.
      • February 1997 (Revised September 1997)
      • Case

      Apple Computer--1997

      By: David B. Yoffie
      Updates Apple Computer--1992. View Details
      Keywords: Computer Industry
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      Yoffie, David B. "Apple Computer--1997." Harvard Business School Case 797-098, February 1997. (Revised September 1997.)
      • January 1997 (Revised August 2007)
      • Case

      Computron, Inc. (2006)

      By: John A. Quelch
      In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case. View Details
      Keywords: Customer Relationship Management; Price; Product; Europe
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      Quelch, John A. "Computron, Inc. (2006)." Harvard Business School Case 597-063, January 1997. (Revised August 2007.)
      • 1997
      • Article

      Are Computers Gender-neutral? Gender Stereotypic Responses to Computers with Voices

      By: C. I. Nass, Y. Moon and N. Green
      Keywords: Information Technology; Gender
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      Nass, C. I., Y. Moon, and N. Green. "Are Computers Gender-neutral? Gender Stereotypic Responses to Computers with Voices." Journal of Applied Social Psychology 27, no. 10 (1997): 864–876.
      • December 1996 (Revised June 1998)
      • Case

      Midnight Networks, Inc.

      By: H. Kent Bowen and Marilyn Matis
      Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts
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      Bowen, H. Kent, and Marilyn Matis. "Midnight Networks, Inc." Harvard Business School Case 697-019, December 1996. (Revised June 1998.)
      • December 1996
      • Article

      Can Computers Be Teammates? Affiliation and Social Identity Effects in Human-computer Interaction

      By: C. I. Nass, B. J. Fogg and Y. Moon
      Keywords: Groups and Teams; Identity
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      Nass, C. I., B. J. Fogg, and Y. Moon. "Can Computers Be Teammates? Affiliation and Social Identity Effects in Human-computer Interaction." International Journal of Human-Computer Studies 45, no. 6 (December 1996): 669–678.
      • December 1996
      • Article

      How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction

      By: Y. Moon and C. I. Nass
      Keywords: Information Technology; Health; Identity
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      Moon, Y., and C. I. Nass. How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction. Communication Research 23, no. 6 (December 1996): 651–674.
      • November 1996 (Revised December 1996)
      • Case

      Rogers Communications, Inc.: The Wave

      By: John A. Deighton, Karsten Voermann and Reginal Gilyard
      Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details
      Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada
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      Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, November 1996. (Revised December 1996.) (request a courtesy copy.)
      • October 1996 (Revised December 1996)
      • Case

      United Electric Controls

      By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch
      United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the... View Details
      Keywords: Change Management; Family Business; Production; Business Strategy; Human Resources; Organizational Change and Adaptation; Decisions; Growth and Development Strategy; Information Technology; Electronics Industry; Manufacturing Industry; United States
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      Bowen, H. Kent, Jody H. Gittell, and Sylvie Ryckebusch. "United Electric Controls." Harvard Business School Case 697-006, October 1996. (Revised December 1996.)
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