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  • Web

HBS - The year in Review

wrapped into one, beginning with an intense effort around welcoming the entire community back and culminating in a joyous crescendo of multiple commencements and alumni reunions—with more than 23,000 in attendance, including graduates,... View Details
  • Web

About | Social Enterprise | Harvard Business School

Cortney worked at the Rustandy center for Social Sector Innovation at the Chicago Booth School of Business and then in Community Relations at the Chicago Bulls. In both roles she launched programs to help... View Details
  • Blog

Take Control of Your Personal Brand

branding because it allows each of us to be empowered to communicate the value we want to bring to the world. Here are a few key ideas that can help you get past the myths and build a personal brand that will really work for you. Your... View Details
  • July 2003 (Revised March 2004)
  • Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
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  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • 04 Jan 2022
  • Research & Ideas

Scrap the Big New Year's Resolutions. Make 6 Simple Changes Instead.

to communicate ideas and promote understanding, the coauthors contend. “Stories become a prism through which humans live,” Takeuchi and Nonaka write. Being able to effectively use metaphors and analogies translates to the ability to... View Details
Keywords: by Kristen Senz
  • Web

General Management - Faculty & Research

values, and strategies that inform successful enterprises; and the relation of enterprise to the broader community and other external constituencies. The Unit's work is conceived and carried out principally... View Details
  • Web

Topics - HBS Working Knowledge

Model (23) Business Offices (4) Business Plan (2) Business Processes (4) Business Startups (39) Business Strategy (31) Business Units (1) Business Ventures (153) Business and Community Relations (8) Business... View Details
  • Web

Entrepreneurship - Faculty & Research

Technology Adoption ; Communication Strategy ; Marketing Strategy ; Customer Focus and Relationships ; Asia ; India Citation Educators Purchase Related Zhang, Shunyuan, Kannan Srinivasan, and Malini Sen.... View Details
  • Web

Technology & Innovation - Faculty & Research

Strategy ; Resource Allocation ; Advertising ; Brands and Branding ; E-commerce ; Business and Community Relations ; Networks ; Adaptation ; Adoption ; Competitive Advantage ; Business Model ; Health... View Details
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

itself improbably shattering records held by Justin Bieber and The Jackson 5, and amassing 100 million fans. In 2019, BTS joined The Beatles and The Monkees as the third band in 50 years with three albums at the top of the Billboard 200 chart in the same year. "They... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • December 2022 (Revised February 2023)
  • Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details
Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China
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  • Web

Research - Managing the Future of Work

Research Research Featured Reports The Partnership Imperative: Community Colleges, Employers, & America’s Chronic Skills Gap By: Joseph B. Fuller & Manjari Raman Healthy Outcomes: How employers' support for employees with caregiving... View Details
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

primary goals are to (a) develop and validate an interdisciplinary multidimensional model, which focuses on the complex interrelationships among requirements workflow related risk factors, individual, team and organizational competencies,... View Details
Keywords: Martha Lagace
  • 27 Sep 2018
  • Research & Ideas

Religion in the Workplace: What Managers Need to Know

communicated so people on the front line don’t have to decide how to work through these issues and make things up in the moment.” Muslim headscarf meets retailer’s dress code Sporting goods retailer Abercrombie & Fitch, founded in... View Details
Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
  • 30 May 2024
  • News

How to Have Effective Conversations

communicator is good for our health. READ MORE April White: Conversation is all around us, it’s one of those things that's just ubiquitous in our lives. So I'm curious how you came to recognize its importance. Charles Duhigg: For me, it... View Details
  • Web

Policies, Rules & Guidelines | About

resources and to foster the well-being of community members and preserve these resources for future generations, the University must codify the rules, practices, and policies that simultaneously protect and facilitate the use of the... View Details
  • October 2018 (Revised August 2019)
  • Case

Everybody Knows: Russia and the Election

By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details
Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia
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  • Web

Profiles - MBA

challenges. As we navigate these unknowns, we must turn to those around us, using cross-disciplinary collaboration and honest, empathetic communication to imagine the possibilities that await. As a Roberts Family Fellow, I’m excited to... View Details
  • Web

Organize Care Around Medical Conditions - Institute For Strategy And Competitiveness

care in both primary care and specialty care. Care delivery in the IPU model is organized around the medical condition or around groups of related conditions. For example, for patients with breast cancer, care is best delivered in an... View Details