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      CommercializationRemove Commercialization →

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      • July 2004 (Revised December 2004)
      • Case

      Timberland: Commerce and Justice

      By: James E. Austin, Herman B. Leonard and James Quinn
      When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details
      Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value
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      Austin, James E., Herman B. Leonard, and James Quinn. "Timberland: Commerce and Justice." Harvard Business School Case 305-002, July 2004. (Revised December 2004.)
      • July 2004
      • Supplement

      Samsung Electronics Commercials

      By: John A. Quelch
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      Quelch, John A. "Samsung Electronics Commercials." Harvard Business School Video Supplement 505-701, July 2004.
      • June 2004 (Revised June 2006)
      • Supplement

      Vertex Pharmaceuticals: R&D Portfolio Management (A)

      By: Gary P. Pisano, Lee Fleming and Eli Strick
      Vertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will... View Details
      Keywords: Research and Development; Investment Portfolio; Pharmaceutical Industry
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      Pisano, Gary P., Lee Fleming, and Eli Strick. "Vertex Pharmaceuticals: R&D Portfolio Management (A)." Harvard Business School Supplement 604-101, June 2004. (Revised June 2006.)
      • June 2004 (Revised July 2005)
      • Background Note

      Tenant and Landlord Rights

      By: Arthur I Segel, Jeff Mandelbaum and Armen Panossian
      Certain key principles govern the landlord-tenant relationship in both commercial and residential settings. Because most property law is state specific, this note provides an overview of how many states would generally analyze a particular situation or relationship. View Details
      Keywords: Renting or Rental; Leasing; Rights; Contracts; Laws and Statutes; Relationships; Real Estate Industry
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      Segel, Arthur I., Jeff Mandelbaum, and Armen Panossian. "Tenant and Landlord Rights." Harvard Business School Background Note 804-161, June 2004. (Revised July 2005.)
      • June 2004 (Revised January 2005)
      • Case

      Rambus Inc., 2004

      By: David B. Yoffie and Deborah Freier
      Examines the role of technology licensing in strategies for high-technology companies. In the 1990s, Rambus developed a revolutionary memory technology that would improve the ability of DRAMs to keep pace with ever-faster microprocessors. To commercialize the... View Details
      Keywords: Innovation Strategy; Lawsuits and Litigation; Strategic Planning; Relationships; Commercialization; Competition; Technology Adoption; Value; Semiconductor Industry
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      Yoffie, David B., and Deborah Freier. "Rambus Inc., 2004." Harvard Business School Case 704-500, June 2004. (Revised January 2005.)
      • May 2004
      • Supplement

      Vanguard Group Television Commercials

      By: John A. Quelch
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      Quelch, John A. "Vanguard Group Television Commercials." Harvard Business School Video Supplement 504-812, May 2004.
      • April 2004
      • Case

      D-Wave Systems: Building a Quantum Computer

      By: Alan D. MacCormack, Ajay Agrawal and Rebecca Henderson
      D-Wave Systems is a start-up seeking to commercialize a quantum computer. Its business model is unique: as of 2003, it had very few technical resources within the firm. Instead, it financed a series of projects undertaken at universities and government labs. In return... View Details
      Keywords: Business Model; Business Startups; Engineering; Investment; Intellectual Property; Product Development; Research and Development; Commercialization; Computer Industry
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      MacCormack, Alan D., Ajay Agrawal, and Rebecca Henderson. "D-Wave Systems: Building a Quantum Computer." Harvard Business School Case 604-073, April 2004.
      • March 2004 (Revised June 2006)
      • Case

      Journey to Sakhalin: Royal Dutch/Shell in Russia (A)

      By: Rawi E. Abdelal
      Operations of Royal Dutch/Shell in Russia included a strategic alliance with Gazprom, the country's natural gas monopoly, the development of the Salym oil fields in Siberia, and a small retail refilling network in St. Petersburg. Focuses on the Sakhalin II project.... View Details
      Keywords: Decision Making; Energy Generation; Foreign Direct Investment; Lawfulness; Agreements and Arrangements; Alliances; Business and Government Relations; Energy Industry; Russia
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      Abdelal, Rawi E. "Journey to Sakhalin: Royal Dutch/Shell in Russia (A)." Harvard Business School Case 704-040, March 2004. (Revised June 2006.)
      • February 2004 (Revised April 2007)
      • Case

      Random House

      By: Bharat N. Anand, Kyle F. Barnett and Elizabeth Lea Carpenter
      On June 12, 2003, the proposed merger of Random House and Time Warner Book Group was called off by the CEO of Random House's parent company, Bertelsmann. The announcement was welcomed by several critics who had questioned the logic of further consolidation in the book... View Details
      Keywords: Mergers and Acquisitions; Business Conglomerates; Information Publishing; Problems and Challenges; Relationships; Business Strategy; Commercialization; Competition; Vertical Integration; Internet; Media and Broadcasting Industry; Publishing Industry
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      Anand, Bharat N., Kyle F. Barnett, and Elizabeth Lea Carpenter. "Random House." Harvard Business School Case 704-438, February 2004. (Revised April 2007.)
      • January 2004 (Revised May 2004)
      • Background Note

      Strategy and Positioning in Professional Service Firms

      By: Ashish Nanda
      This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial... View Details
      Keywords: Corporate Strategy; Service Industry
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      Nanda, Ashish. "Strategy and Positioning in Professional Service Firms." Harvard Business School Background Note 904-060, January 2004. (Revised May 2004.)
      • 2003
      • Working Paper

      Social Enterprise Series No. 28--Social Entrepreneurship and Commercial Entrepreneurship: Same, Different, or Both?

      By: James Austin, Howard H. Stevenson and Jane Wei-Skillern
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      Austin, James, Howard H. Stevenson, and Jane Wei-Skillern. "Social Enterprise Series No. 28--Social Entrepreneurship and Commercial Entrepreneurship: Same, Different, or Both?" Harvard Business School Working Paper, No. 04-029, November 2003.
      • October 2003 (Revised February 2004)
      • Case

      Strategic Inflection: TiVo in 2003 (A)

      By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
      Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
      Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
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      Yoffie, David B., Pai-Ling Yin, and Christina L. Darwall. "Strategic Inflection: TiVo in 2003 (A)." Harvard Business School Case 704-425, October 2003. (Revised February 2004.)
      • September 2003 (Revised April 2013)
      • Case

      Holt Lunsford Commercial

      By: Arthur I Segel and John H. Vogel Jr.
      Holt Lunsford is debating how to grow his Dallas-based commercial real estate services firm and how to advise a long-time client who is wondering whether to lease or buy an industrial warehouse. Focuses on the highly competitive and increasingly institutionalized $50... View Details
      Keywords: Decision Choices and Conditions; Investment; Growth and Development Strategy; Leasing; Competition; Corporate Strategy; Real Estate Industry; Service Industry
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      Segel, Arthur I., and John H. Vogel Jr. "Holt Lunsford Commercial." Harvard Business School Case 804-012, September 2003. (Revised April 2013.)
      • August 2003
      • Case

      BRAC and Aarong Commercial Brands, The

      By: John A. Quelch
      BRAC is the world's largest NGO and has recently initiated a number of successful profit-making commercial enterprises, ranging from dairy processing to vegetable exports, as well as a university. Explores the tensions and benefits of a major nonprofit entering the... View Details
      Keywords: Business or Company Management; Commercialization; For-Profit Firms; Non-Governmental Organizations
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      Quelch, John A., and Nathalie Laidler. "BRAC and Aarong Commercial Brands, The." Harvard Business School Case 504-013, August 2003.
      • February 2003 (Revised March 2006)
      • Case

      Centre Suisse d'Electronique et de Microtechnique (CSEM)

      By: Michael E. Porter, Willis M. Emmons III and Christian Fenner
      Le Centre Suisse d'Electronique et de Microtechnique S.A. (CSEM)--the Swiss Center for Electronics and Microtechnology--was a major nonprofit research institution located in Neuchatel, Switzerland, with roots in the Swiss watch industry. CSEM maintained close links to... View Details
      Keywords: Cooperation; Information Technology; Alliances; Research and Development; Performance Productivity; Innovation and Invention; Nonprofit Organizations; Electronics Industry; Switzerland
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      Porter, Michael E., Willis M. Emmons III, and Christian Fenner. "Centre Suisse d'Electronique et de Microtechnique (CSEM)." Harvard Business School Case 703-438, February 2003. (Revised March 2006.)
      • 2003
      • Casebook

      Professional Services: Text and Cases

      By: Thomas J. DeLong and Ashish Nanda
      DeLong and Nanda's Professional Services: Text and Cases is the first casebook to be published on the management of professional service firms (law firms, architecture, financial services, consulting). It includes a comprehensive selection of case studies that... View Details
      Keywords: Professional Service Firms; Management; Cases
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      DeLong, Thomas J., and Ashish Nanda. Professional Services: Text and Cases. New York: McGraw-Hill/Irwin, 2003.
      • 2003
      • Chapter

      The Geographic Dispersion of Commercial Internet Use

      By: Chris Forman, Avi Goldfarb and Shane Greenstein
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      Forman, Chris, Avi Goldfarb, and Shane Greenstein. "The Geographic Dispersion of Commercial Internet Use." In Rethinking Rights and Regulations: Institutional Responses to New Communication Technologies, edited by Lorrie Faith Cranor and Steven S. Wildman, 113–145. MIT Press, 2003.
      • September 2002 (Revised March 2006)
      • Case

      Environmental Power Corporation: Changing Manure Into Gold?

      By: Ray A. Goldberg and Laure Mougeot Stroock
      In 2002, Environmental Power Corp. (EPC), a small company developing renewable energy projects, was attempting to commercialize its "digester," a facility that extracted methane from manure, reduced manure's environmental impact, and generated electricity. The company... View Details
      Keywords: Commercialization; Energy Generation; Renewable Energy; Environmental Sustainability; Investment; Projects; Wastes and Waste Processing; Corporate Finance; Business and Government Relations; Energy Industry
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      Goldberg, Ray A., and Laure Mougeot Stroock. "Environmental Power Corporation: Changing Manure Into Gold?" Harvard Business School Case 903-403, September 2002. (Revised March 2006.)
      • September 2002 (Revised August 2003)
      • Case

      Genzyme's Gaucher Initiative: Global Risk and Responsibility

      By: Christopher A. Bartlett and Andrew N. McLean
      In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details
      Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation
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      Bartlett, Christopher A., and Andrew N. McLean. "Genzyme's Gaucher Initiative: Global Risk and Responsibility." Harvard Business School Case 303-048, September 2002. (Revised August 2003.)
      • August 2002 (Revised June 2003)
      • Case

      New Wachovia (A), The

      By: Carliss Y. Baldwin and Jeremy Swinson
      In April 2001, First Union Corp. announced an agreement to merge with Wachovia Corp., a fellow North Carolina-based commercial bank. While the banks were preparing to consummate the merger, SunTrust Banks, Inc. of Atlanta, made a hostile offer for Wachovia, setting in... View Details
      Keywords: Voting; Mergers and Acquisitions; Conflict and Resolution; Banks and Banking; Banking Industry; Atlanta; North Carolina
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      Baldwin, Carliss Y., and Jeremy Swinson. "New Wachovia (A), The." Harvard Business School Case 903-033, August 2002. (Revised June 2003.)
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