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  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

https://www.hbs.edu/faculty/Pages/item.aspx?num=52423 Category Kings and Commoners: How Market-Creation Efforts Can Undermine Firms' Standing in a New Market By: McDonald, Rory, and Kathleen Eisenhardt Abstract—New-industry pioneers... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2005
  • Research & Ideas

Professors Introduce Valuation Software

financial data to perform accounting analysis, ratio analysis, forecasted financials, and valuation. It also provides benchmarking for comparable firms. It was created by Harvard Business School faculty Krishna Palepu and Paul Healy, in View Details
Keywords: by Sean Silverthorne
  • October 2020 (Revised March 2024)
  • Case

Experimentation at Yelp

By: Iavor Bojinov and Karim R. Lakhani
Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
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  • 2009
  • Working Paper

Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs

By: Pierre Azoulay, Christopher C. Liu and Toby E. Stuart
Actors often match with associates on a small set of dimensions that matter most for the particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be... View Details
Keywords: Entrepreneurship; Patents; Marketplace Matching; Mathematical Methods; Science-Based Business; Power and Influence; Social and Collaborative Networks; Biotechnology Industry
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  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

platforms, but new industries are also springing up around them; witness the multibillion-dollar ringtone business. To record the impact of software platforms on the economy and look to their future impact, David S. Evans, Andrei Hagiu, and Richard Schmalensee View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details
Keywords: by Manda Mahoney
  • 20 Oct 2015
  • First Look

October 20, 2015

Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2004
  • Research & Ideas

Health Care Research and Prospects

is a lot other work at the school going on around these issues by many other faculty. For instance, Dave Scharfstein is doing great work on how capital market forces influence the development strategies of biotechnology companies. David... View Details
Keywords: by Wendy Guild Swearingen; Health
  • 25 Jan 2000
  • Research & Ideas

Strategic Alliances

value was being created, both for the collaborating nonprofits and for the businesses." A 1997 ISE research forum at the School provided Austin with the opportunity to delve more deeply into this development. Identifying a core group of... View Details
Keywords: by Nancy O. Perry
  • January 2013 (Revised April 2015)
  • Case

Affinity Labs: Valuing Customer Growth

By: Joseph B. Lassiter III and Elizabeth Kind
In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
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  • 13 Dec 2010
  • Research & Ideas

Managing the Support Staff Identity Crisis

Last year, Harvard Business School professor Ranjay Gulati met with the marketing department of a large American corporation and posed a seemingly simple question: What do marketing people actually do?... View Details
Keywords: by Carmen Nobel
  • 05 Sep 2012
  • First Look

First Look: September 5

  PublicationsPreference Signaling in Matching Markets Authors:Peter A. Coles, Alexey Kushnir, and Muriel Niederle Publication:American Economic Journal: Microeconomics (forthcoming) Abstract Many labor View Details
Keywords: Sean Silverthorne
  • 26 Feb 2014
  • Research & Ideas

How Grocery Bags Manipulate Your Mind

report their preliminary findings in their working paper BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment. (The collaborative effort addresses each of their particular interests. Karmarkar, an... View Details
Keywords: by Carmen Nobel; Retail
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608081 Blogging at BzzAgent Harvard Business School Case 508-102 BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to... View Details
Keywords: Martha Lagace
  • 24 Jul 2012
  • First Look

First Look: July 24

portfolios, such as exposure to climate change, remain hidden. If this disclosure void continues to exist, the competitiveness of U.S. companies and its capital market will be at risk. While not a panacea, we believe that developing... View Details
Keywords: Sean Silverthorne
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
  • 29 May 2001
  • Research & Ideas

Good News, Not Blues, For the Inner City

businesspeople, we've seen ourselves as helpless" in eradicating seemingly intractable problems like poverty, he said. Though giving money and volunteering time are good things to do, a better solution, he insisted, is to apply View Details
Keywords: by Martha Lagace
  • 09 Aug 2016
  • First Look

August 9, 2016

making: participants were more likely to hire job candidates and choose collaborators who reframed their distress as passion compared to those who did not. Expresser gender did not moderate these effects. Results suggest that in cases... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2018
  • Sharpening Your Skills

8 Ways To Be An Environmentally Conscious Manager

about climate change from a political discussion to a practical conversation about risk and reward. Identify eco-friendly partners Should Industry Competitors Cooperate More to Solve World Problems? George Serafeim has a theory that if industry competitors View Details
Keywords: by Sean Silverthorne; Energy
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent following increased service... View Details
Keywords: Sean Silverthorne

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