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  • All HBS Web  (1,028)
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    • News  (177)
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    • Events  (9)
    • Multimedia  (3)
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  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

high at that outlet, while the Boston store might stock relatively few items in this category because demand is lower there. Why don't more retailers customize their inventories? The answer, as we explain later on, lies in slow supply... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

control, and contractual flexibility," they maintain. "Thus it looms as a potential complement or substitute for all of the major categories of existing media and appears capable of serving a wide range of communications... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 05 Mar 2013
  • First Look

First Look: March 5

publications on "the business case" for sustainability, seeking to map out the returns on investment and to differentiate recommended actions from cases of corporate philanthropy. Reports by business organizations and others identified different View Details
Keywords: Sean Silverthorne
  • 03 Nov 2014
  • Research & Ideas

Brand Lessons From the Nobel Prize

W." The Will specifically mentioned prizes in the categories of Physics, Chemistry, Physiology or Medicine, Literature, and Peace. A prize in Economic Sciences was added in 1968. However, it did not water down the brand, Greyser says,... View Details
Keywords: by Carmen Nobel
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

lie between rational choice and adaptive learning, theorizing about them requires simpli?cation and the identi?cation of underlying categories that classify such modes, which is the approach our paper employs. Finally, we clarify how our... View Details
Keywords: Martha Lagace
  • 15 Jun 2010
  • First Look

First Look: June 15

became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a white-box market in mobile phone handsets by offering an innovative "complete solution" for 2.5G... View Details
Keywords: Martha Lagace
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

worksheets in Exhibit 1 to analyze disruptive trends within the key categories discussed earlier. Select ideas for further evaluation: Now bring the individuals together. Working as a team, have each person share his or her analysis of... View Details
Keywords: by Lynda M. Applegate
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

"This is not like Field of Dreams, where if you build it they will come," Quelch says. "There are distinct categories of consumers, each of which needs to be addressed in a different way." By using a marketing-based... View Details
Keywords: by Michael Blanding; Health
  • 09 Feb 2016
  • First Look

February 9, 2016

villages, and rural landlessness. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50542 Harvard Business School Case 316-085 Paez Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe View Details
Keywords: Sean Silverthorne
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

negative relation between this measure and both future stock returns and future profitability. The economic and statistical significance of our results is stronger than in previous research focusing on individual categories of corporate... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

identified and classified in terms of specifying, allocating, and utilizing capacity. The first two categories reflect challenges faced by infrastructure providers; the last category, challenges faced by airlines. Building Effective... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

referred to this category as "treasure hunt" SKUs. Offers an opportunity to examine a company's business model, particularly since DG has been so successful competing with Wal-Mart where so many other retailers have not. While... View Details
Keywords: Martha Lagace
  • 07 Dec 2016
  • HBS Case

Why Millennials Flock to Fintech for Personal Investing

mutual funds, with 11 categories of investments, including global stocks, corporate and municipal bonds, real estate, natural resources, and treasury bonds. The fund also automatically rebalances itself over time just as mainstream... View Details
Keywords: by Michael Blanding; Financial Services
  • 15 Jun 2016
  • Research & Ideas

These VC Partners May Make Your Firm Less Innovative

for startups, some partnerships can be a hand holding a company down, making it less productive than it otherwise would have been. TIES THAT BIND Investing in multiple companies in the same sector and product category may not seem so... View Details
Keywords: by Michael Blanding; Financial Services; Banking
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

inventory studies range from 190 million to 3,849 million dry t. The Canadian inventory studies, which included reasonably comprehensive sets of biomass categories, estimate availability to range from 64 million green t to 561 million dry t. The largest biomass View Details
Keywords: Martha Lagace
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

Amazon.com saw a decrease. "Depending on your brand or category you might want to watch out and be careful in selecting the type of ad to run," counsels Teixeira. Finally, the researchers found that imagery-focused ads—those big... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 01 Aug 2011
  • Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

with the opportunity to apply for an additional three-year extension. During this period, workers can request green cards and secure permanent residency status if they desire. The current annual cap for the "regular" H1-B category is... View Details
Keywords: by Carmen Nobel; Technology
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details
Keywords: by Robert G. Eccles & George Serafeim
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

internship in D.C. last summer.' " Piskorski has also found deep gender differences in the use of sites. The biggest usage categories are men looking at women they don't know, followed by men looking at women they do know. Women look... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

we find that gentrification, as measured by changes in the educational, age, and racial composition within a zip code, is strongly associated with increases in the numbers of grocery stores, cafes, restaurants, and bars, with little evidence of crowd-out of other View Details
Keywords: Dina Gerdeman
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