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Show Results For
- All HBS Web
(1,032)
- People (1)
- News (178)
- Research (574)
- Events (8)
- Multimedia (3)
- Faculty Publications (368)
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- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
control, and contractual flexibility," they maintain. "Thus it looms as a potential complement or substitute for all of the major categories of existing media and appears capable of serving a wide range of communications... View Details
- 11 Nov 2014
- First Look
First Look: November 11
organizations, Kaplan and Haas identify five common mistakes when managers attempt to cut health care costs. The mistakes are triggered, primarily, by working from the line-item expense categories on P&Ls, rather than clinically based... View Details
Keywords: Sean Silverthorne
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
limitations associated with the use of online prices for PPPs, including issues of representativeness and limited coverage of product categories and countries. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54121... View Details
Keywords: Sean Silverthorne
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
campus incidents by doing searches of college names and four different types of scandals: murders, sexual assaults, hazing, and cheating. Murders accounted for the largest category of media stories at 42 percent of incidents, followed by... View Details
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic"... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that... View Details
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
mutual funds, with 11 categories of investments, including global stocks, corporate and municipal bonds, real estate, natural resources, and treasury bonds. The fund also automatically rebalances itself over time just as mainstream... View Details
- 15 Jun 2016
- Research & Ideas
These VC Partners May Make Your Firm Less Innovative
for startups, some partnerships can be a hand holding a company down, making it less productive than it otherwise would have been. TIES THAT BIND Investing in multiple companies in the same sector and product category may not seem so... View Details
- 30 Jul 2013
- First Look
First Look: July 30
environment conditions. Both are most strongly associated with stronger economic outcomes, with lower impact on other dimensions of the New Growth Path. The third section creates a new dataset of cluster initiative intensity at the regional and cluster View Details
Keywords: Anna Secino
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
organizing a large pool of capital, investing at scale, and generating VC-style returns. By effectively anointing category leaders and deterring competitive entry, would the Vision Fund accelerate innovation or undermine the market forces... View Details
Keywords: Dina Gerdeman
- 19 Feb 2014
- Research & Ideas
Racist Umpires and Monetary Ministers
otherwise." In the cases of umpires and ministers, Parsons's work falls under the broader category of incentive research. "They are about what causes people to behave in predictable ways, and how that changes over time," he... View Details
- 22 Sep 2009
- First Look
First Look: September 22
attributes in online search interfaces changes the valuations of those attributes—and impacts subsequent choice—such that attributes that are displayed as separate categories tend to receive greater decision weight than attributes grouped... View Details
Keywords: Martha Lagace
- 16 Jul 2014
- HBS Case
Marketing Obamacare
"This is not like Field of Dreams, where if you build it they will come," Quelch says. "There are distinct categories of consumers, each of which needs to be addressed in a different way." By using a marketing-based... View Details
- 12 May 2009
- First Look
First Look: May 12, 2009
These contractual devices provide insurance to the shareholders of the target and may protect the buyer as well. The purpose of this note is to define the main categories of price protection and explain their impact on the payoffs and... View Details
Keywords: Martha Lagace
- 24 Feb 2009
- First Look
First Look: February 24, 2009
decile of time, Ptrend < .0001) compared with qualitatively stable levels in the other hospitals; this reduction was driven largely by decreases in the minor severity (Ptrend < .0001), compensated (Ptrend < .0001), and environment (Ptrend < .0001) View Details
Keywords: Martha Lagace
- 13 Oct 2010
- Research & Ideas
How Government can Discourage Private Sector Reliance on Short-Term Debt
bills, for example. In the paper we worked out a simple example of how this might work. At the end of last year, there were about $1.8 trillion of T-bills outstanding, with an average maturity of 102 days. One simple option is to simply shuffle maturities within the... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
reducing their assortment in various categories by 20 percent to as much as 80 percent, they increased their revenues by 11 percent. An alternative to reducing variety would be to help consumers navigate the variety that exists. Sometimes... View Details
- 08 Nov 2024
- HBS Case
What Wartime Service Taught These Historic Leaders
trip there that he wanted to see numbers improve in categories such as guns on the battlefield, attacks against the North, and enemies captured and killed. But the pressure to hit the numbers caused his commanders to report falsely... View Details
- 05 Mar 2013
- First Look
First Look: March 5
publications on "the business case" for sustainability, seeking to map out the returns on investment and to differentiate recommended actions from cases of corporate philanthropy. Reports by business organizations and others identified different View Details
Keywords: Sean Silverthorne
- 12 Jan 2015
- Research & Ideas
Regulators Ease Up on Companies Generating Political Benefits
Ranjani Krishnan and Frank Moers, titled Regulator Leniency and Mispricing in Beneficent Nonprofits, Heese analyzed data during the period of 1996 to 2007 for nonprofit hospitals in California—before the ACA came into effect. Looking at three View Details
Keywords: by Michael Blanding