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  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

company. Gail McGovern: In many companies, marketing exists far from the executive suite because the CEO perceives that there is not the same pressing need to master the marketing discipline as there is, for example, to master finance due... View Details
Keywords: by Sean Silverthorne
  • Research Summary

Non-Financial Incentives

My research shows how firms combine many facets of internal governance to motivate managers. A perspective that underlies much of my research is that managers are not motivated by financial rewards alone: “it’s not just about the... View Details

  • 03 Apr 2012
  • First Look

First Look: April 3

take on leadership responsibilities when delivering care. Evidence suggests that effective clinical leadership yields superior clinical outcomes. However, few residency programs systematically teach all residents how to lead, and many... View Details
Keywords: Carmen Nobel
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

necessities of social distancing attenuate or alter the traditional organizational levers. Several CEOs observed: “Keeping spirits high in a sales environment. At the moment our sales force has to work twice as hard for a quarter of the... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 05 Sep 2006
  • First Look

First Look: September 5, 2006

  Working PapersNone this week   Cases & Course MaterialsCreating Meaning for the Customer: The Case of GMACI Harvard Business School Case 106-073 Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic... View Details
Keywords: Sean Silverthorne
  • October 2009 (Revised March 2012)
  • Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
Related
  • 07 Jun 2023
  • Blog Post

My One Case: MBA Class of 2023 Looks Back

middle-skill workforce. What case made an impact on you and why?The “QuikTrip” case stands out for me. The case features a CEO who is expanding his business to a new market and must decide what kind of growth strategy to pursue. In the... View Details
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

[Editor’s note: This is the third installment of a continuing series on issues that 600 CEOs told us keeps them awake at night. Today's topic: The challenges of making organizational decisions in this uncertain environment.] While we may... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 22 Mar 2011
  • First Look

First Look: March 22

the paper: http://www.hbs.edu/research/pdf/11-028.pdf Do Not Trash the Incentive! Monetary Incentives and Waste Sorting Authors:Alessandro Bucciol, Natalia Montinari, and Marco Piovesan Abstract This paper examines whether monetary incentives are an View Details
Keywords: Sean Silverthorne
  • 02 Jun 2022
  • Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

Leadership and Happiness, you note that the course “aims to give students a competitive advantage.” How can understanding happiness, both that of our colleagues and our own, make one a more effective leader? Brooks: One of the big... View Details
Keywords: by Dan Morrell
  • 06 Feb 2020
  • Research & Ideas

What We Learned from Reading Jeff Bezos’ Patents

which Bezos spends time patenting or not patenting reflects his interests. More important, this analysis provides more depth to our earlier analysis, which suggested that the effectiveness of twenty-first century View Details
Keywords: by Tricia Gregg and Boris Groysberg; Retail
  • 13 Feb 2020
  • Book

Open Your Organization to Honest Conversations

New Video: Books@Baker Virtual Session with Michael Beer After prospering for more than 100 years, General Electric found itself in trouble in the early 2000s, facing the double wallop of a depressed energy sector and the financial crisis of 2008. View Details
Keywords: by Dina Gerdeman
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

http://cb.hbsp.harvard.edu/cb/product/608054-PDF-ENG Gucci Group: Freedom within the Framework F. Asís Martinez-Jerez, Elena Corsi, and Vincent DessainHarvard Business School Case 109-079 Gucci Group's CEO had to decide if his... View Details
Keywords: Martha Lagace
  • 01 Mar 2024
  • News

Game On

Here at the Pickleball Club, founder and CEO Brian McCarthy (MBA 1972) is making a big bet that his model—a private club, with high-end amenities and a community organized around the sport—will have what it takes to stay in the game for... View Details
Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • Web

Faculty & Researchers - Managing the Future of Work

related to the workforce, including the skills gap, degree inflation, care economics, the role of artificial intelligence in employment outcomes, the effectiveness of social entrepreneurs in improving education to employment outcomes,... View Details
  • 02 Apr 2001
  • Research & Ideas

What Makes a Good Leader?

up as a manager. HBS professor David Thomas points out that "increasingly, the people who are the most effective are those who essentially are both managers and leaders." Communication Is Key "Communication is the real work... View Details
Keywords: by Deborah Blagg & Susan Young
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

person's view of the water privatization (relative to other privatizations) was 16% more negative if he/she was read a vignette with some of the negative statements about the water privatization that Argentina's President expressed during the nationalization process.... View Details
Keywords: Martha Lagace
  • 12 Dec 2005
  • Research & Ideas

Using the Law to Strategic Advantage

corporate governance structure tailored to the firm. Q: What should CEOs be thinking about in terms of better leveraging their legal resources? Are new organizational structures needed to support this? Better training for both managers... View Details
Keywords: by Sean Silverthorne; Legal Services
  • 18 Apr 2023
  • Research & Ideas

What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'

Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details
Keywords: by Barbara DeLollis; Financial Services; Mining
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

http://www.hbs.edu/research/pdf/11-032.pdf Network Effects in Countries' Adoption of IFRS Authors:Karthik Ramanna and Ewa Sletten Abstract If a country's accounting standards represent a political-economic equilibrium, why is that... View Details
Keywords: Sean Silverthorne