Business To Business Marketing - Publications - Faculty & Research

2011
Book

Challenges to Business in the Twenty-First Century

By: Gerald Rosenfeld, Jay W. Lorsch and Rakesh Khurana

Keywords: Problems and Challenges

Citation

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29 Oct 2008
News

Harvard Business School researchers look to NFL

14 Oct 2013
News

Time for Government to Reopen for Business

24 Apr 2020

Applying to Business School in Tumultuous Times

Are you considering applying to graduate business school but wonder whether now is the right time? Are you unsure how to prepare a compelling View Details

March 2018
Article

Global Business over Time

By: Geoffrey Jones

This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western economies, created and co-created markets and ecosystems... View Details

Keywords: Global; Multinational; Business History; Globalization; Globalized Firms and Management; Globalized Markets and Industries; Economic Systems

Citation

Web

From Learning to Teaching Business and Entrepreneurship | Social Enterprise | Harvard Business School

Jul 2012
Article

A Better Way to Tax U.S. Businesses

one might think higher rates lead to higher revenues, the U.S. actually collects less in taxes (as a percentage of GDP) than most other developed nations. Desai, a professor at Harvard Business School and... View Details

2007
Blog

Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple

By: John A. Quelch

Citation

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31 Aug 2016
News

Hillary Clinton wants to be America’s small business president

30 May 2023
Video

Why Business Leaders Need to Hear Larry Miller’s Story

24 Nov 2022
News

Podcast: Business Transformation: How to Become an AI Company?

08 Jul 2011
News

Harvard Business School Evolves

December 1995
Case

Assessing Foreign Business Practices

By: Debora L. Spar

As businesses expand worldwide, corporations are increasingly being forced to grapple with definitions of "acceptable" foreign conduct. What differentiates a "bribe" from a "commission"? Should managers abroad refer to local custom or their own national laws in... View Details

Keywords: Crime and Corruption; Cross-Cultural and Cross-Border Issues

Citation

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11 Feb 2013
News

Neuroeconomics: Eyes, Brain, Business

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

business wisdom as old school, we found ourselves wondering if they were right. For years we had watched new management ideas come and go, passionately embraced one year, abruptly abandoned the next. "What really works?" we... View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

12 Sep 2016
News

Celebrities high on marijuana businesses

31 Oct 2014
News

Business in the blood

February 2023 (Revised February 2024)
Case

Doing Business in Helsinki, Finland

By: Martin A. Sinozich, Lena Duchene, Tonia Labruyere and Daniela Beyersdorfer

This case examines the challenges and opportunities of doing business in Finland. It highlights Finland's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details