Publications

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

The dirty little secret of advertising agencies is that much of their work is pure guesswork. Companies spread out their advertising budgets across channels—a little bit of TV, some print media, a few billboards—and wait for customers to... View Details

Keywords: by Michael Blanding; Advertising

16 May 2012
Research & Ideas

Can Decades of Military Overspending be Fixed?

Excerpt from Defense Acquisition Reform 1960-2009: An Elusive Goal. Major Weapon Systems Since World War II military research and development (R&D) has constituted a large share of the total federal R&D effort. In 1960, for example, the Defense Department's... View Details

Keywords: by J. Ronald Fox; Service

March 2016
Case

Preparing a Concession Bid at TAV Airports Holding

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Turkey

August 2010
Supplement

Flash Memory, Inc., Faculty Spreadsheet Supplement (Brief Case)

By: William E. Fruhan Jr. and Craig Stephenson

Keywords: Forecasting; Cash Flow; Forecasting and Prediction; Capital Budgeting

March 2011 (Revised August 2012)
Case

Groupon

By: Sunil Gupta, Ray Weaver and Dharmishta Rood

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation

23 Jan 2015
Research & Ideas

Oil Price Fallout: What Happens Next?

The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through that state) are any indication,... View Details

Keywords: Re: Richard H.K. Vietor; Energy; Utilities

Article

Management Accounting and Control: Lessons for and from the World's Tiniest Businesses

By: Srikant M. Datar, Marc J. Epstein and Kristi Yuthas

The article discusses skills microentrepreneurs need to manage and expand their businesses. After interviewing hundreds of microfinance clients around the globe, the authors were able to identify five tools drawn from management accounting where improved knowledge... View Details

Keywords: Governance Controls; Expansion; Business or Company Management; Microfinance; Cost Management; Risk Management; Budgets and Budgeting; Accounting; Opportunities

November 1999
Background Note

Recognizing Revenues and Expenses: Realized and Earned

By: Robert S. Kaplan

Describes a key concept in financial accounting: choosing an appropriate revenue recognition point. The accrual process requires revenue recognition and expense matching for reporting on the value creation process of companies. Describes the two key criteria for... View Details

Keywords: Accounting Audits; Accrual Accounting; Cost Accounting; Budgets and Budgeting; Revenue; Profit; Cost Management; Value Creation; Competitive Strategy; Financial Statements; Accounting Industry

May 1999 (Revised August 1999)
Case

Victory Supermarkets: Expansion Strategy?

By: David E. Bell and Ann Leamon

Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new... View Details

Keywords: Budgets and Budgeting; Cost vs Benefits; Trade; Investment; Market Entry and Exit; Supply Chain Management; Private Ownership; Competition; Expansion; Retail Industry

January 1996 (Revised February 1996)
Case

Peterson Industries: Louis Friedman

By: David A. Garvin

Louis Friedman, the president and CEO of Peterson Industries, must make decisions about two engineering projects and the level at which they should be funded. In the process, he must manage the overall resource allocation process and the company. A rewritten version of... View Details

Keywords: Decision Choices and Conditions; Motivation and Incentives; Resource Allocation; Budgets and Budgeting; Projects; Engineering

June 1995
Teaching Note

Basic Industries TN

By: Joseph L. Bower

Teaching Note for (9-313-121). View Details

Keywords: Policy; Capital Budgeting; Risk and Uncertainty; Organizations; Business Conglomerates; Technology; Construction Industry

May 1998 (Revised May 2001)
Case

Merchandising at Nine West Retail Stores

By: Ananth Raman and Colin S Welch

Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can... View Details

Keywords: Organizational Structure; Situation or Environment; Motivation and Incentives; Decision Making; Change; Budgets and Budgeting; Forecasting and Prediction; Brands and Branding; Marketing Strategy; Product Marketing; Retail Industry; Apparel and Accessories Industry; United States

June 1990 (Revised January 1993)
Case

Dynatronics, Inc. (Abridged)

By: Thomas R. Piper

Provides an opportunity to evaluate an investment in a new product line in strategic, competitive, organizational, and economic terms. The economic analysis involves an estimation of the relevant cash flows and discounting them at an appropriate hurdle rate. View Details

Keywords: Product; Forecasting and Prediction; Investment; Capital Budgeting

April 2016
Supplement

Preparing a Concession Bid at TAV Airports Holding

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Air Transportation Industry; Transportation Industry; Turkey

August 2010
Teaching Note

Flash Memory, Inc. (Brief Case)

By: William E. Fruhan Jr. and Craig Stephenson

Teaching Note for 4230. View Details

Keywords: Forecasting; Cash Flow; Forecasting and Prediction; Capital Budgeting

26 May 2009
Research & Ideas

Improving Market Research in a Recession

recession, it's essential to get a clear read on existing core customers, including those who are most loyal to the brand and those who are most profitable, rather than fritter away research resources on potential or peripheral consumers. When times are good, there is... View Details

Keywords: by John Quelch

November 2021 (Revised December 2021)
Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli

This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details

May 1996
Case

Conglomerat National - European Container

By: Samuel L. Hayes III

Keywords: Capital Budgeting; Cost of Capital; Europe

2009
Case

Midland Energy Resources, Inc.: Cost of Capital (TN): Brief Case.

By: Timothy A. Luehrman and Joel L. Heilprin

Finance, Capital Asset Pricing Model (CAPM), Weighted Average Cost of Capital (WACC), Capital Structure, Risk Assessment, Corporate Finance, Cash Flow, Valuation, Beta, North America, Energy, Oil and Gas, Cost of Capital, Cost of Equity, Discount Rate, Risk Premium,... View Details

Keywords: Capital Budgeting; Cost of Capital; Energy Industry