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Show Results For
- All HBS Web
(714)
- News (135)
- Research (493)
- Events (2)
- Multimedia (7)
- Faculty Publications (374)
- March 2002 (Revised June 2005)
- Case
AOL Time Warner, Inc.
By: Stephen P. Bradley and Erin Sullivan
AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details
Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
Bradley, Stephen P., and Erin Sullivan. "AOL Time Warner, Inc." Harvard Business School Case 702-421, March 2002. (Revised June 2005.)
- December 1999 (Revised May 2002)
- Case
CNBC (A): NBC and Its Startup Friends
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details
Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Media and Broadcasting Industry
Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
- April 1999 (Revised September 2000)
- Case
Interep National Radio Sales, Inc.
By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers
Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency... View Details
Keywords: Management Practices and Processes; Sales; Strategy; Information Technology; Advertising; Risk and Uncertainty; Opportunities; Fluctuation; Media and Broadcasting Industry; Media and Broadcasting Industry; New York (state, US)
Shapiro, Benson P., Stephen X. Doyle, and Wade Myers. "Interep National Radio Sales, Inc." Harvard Business School Case 999-011, April 1999. (Revised September 2000.)
- April 1995 (Revised July 1997)
- Case
General Instrument (A)
A manufacturer of cable TV transmission equipment is faced with redesigning its network of international plants that make set-top converters and decoders. One possibility is to have each plant dedicated to manufacturing and engineering support for different product... View Details
Keywords: Technology; Organizational Change and Adaptation; Media and Broadcasting Industry; Media and Broadcasting Industry
Gray, Ann E., and James A. Costantini. "General Instrument (A)." Harvard Business School Case 695-056, April 1995. (Revised July 1997.)
- November 1993 (Revised February 1996)
- Supplement
Rudi Gassner and the Executive Committee of BMG International (B)
By: Linda A. Hill
Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. View Details
Keywords: Management Teams; Decisions; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
Hill, Linda A. "Rudi Gassner and the Executive Committee of BMG International (B)." Harvard Business School Supplement 494-056, November 1993. (Revised February 1996.)
- 19 May 2011
- News
What Makes Business Rock
- Web
Classroom and Field Work: Methods of Instruction | Baker Library
world." (1) Students gained experience in business, industrial, government, and nonprofit organizations. More than one hundred firms across the country offered apprenticeships, including Sylvania Electric Products, General Electric, Bloomingdales, American Optical Co.,... View Details
- 25 Jun 2020
- News
Global Centers Broaden Understanding of Business and the Pandemic
discussed during a live broadcast presented through the Bloomberg Harvard Initiative in April for 120 US mayors and 600 guests from around the world. Harvard Center Shanghai—In response to the pandemic, the center cohosted an online event... View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that threatened intrusion is... View Details
Keywords: Martha Lagace
- 17 Dec 2017
- News
How Music Forged a Fighter for Free Expression
recordings over to Congo, and Central African Republic, and South Sudan where we were helping to build radio stations and broadcast them out to the LRA. Basically, the songs were subverting the brainwashing that a lot of the commanders... View Details
- 04 Mar 2009
- Op-Ed
Credit is Not the Bogey
to loan Americans money. In the housing sector, an explosion of subprime lenders gave borrowers deals that were truly too good to be true, trapping them in impossible loans. In the retail sector, credit card agencies flooded mailboxes, offering easy entrée to the good... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
United States became a big part of the phenomenon. Twitch, which launched in 2011 as the YouTube of gaming, was designed for watching and streaming video game play and connecting with like-minded players. It was also the perfect vehicle for View Details
- 01 Mar 2015
- News
In My Humble Opinion: Leonard Dick (MBA 1990)
it’s not drug problems or throwing a stapler at the assistant. It’s missing a delivery date. A veteran I worked with told me, ‘Your job isn’t to make it great; your job is to get it in by Tuesday.’ ” Dick’s prime-time résumé includes The Good Wife. (Courtesy CBS View Details
- 01 Dec 2013
- News
14 for '14
"A new push for college athletes to (finally) be paid will gain strength; the NBA will win the broadcasting rights lottery, securing new deals with at least two networks; and the only time A-Rod wears a Yankee uniform next year will be if... View Details
- 01 Sep 2003
- News
Patrick Moreton
with this perspective, of course, and Congress, which makes the laws within which the FCC operates, is trying to overturn the new rules. Congress established the FCC in 1934. Why? Radio was the big broadcast medium of the time, and... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That problem certainly confronts Stephen... View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics contended the company had prospered... View Details
Keywords: Sean Silverthorne
- 06 Jan 2021
- Working Paper Summaries
Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?
- November 1983
- Case
Cablevision of Boston
Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry
Stevenson, Howard H. "Cablevision of Boston." Harvard Business School Case 384-130, November 1983.
- 2025
- Working Paper
Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs
By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs." Harvard Business School Working Paper, No. 25-051, April 2025.