Brand Value - Publications - Faculty & Research

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

SpinBrush had its problems, though. It had a tendency not to last as long as Osher and his team had planned, and there was an issue with the way the spinning bristles worked with the stationary bristles. But consumers were so taken with the SpinBrush's design and View Details

Keywords: by Dennis Fisher; Consumer Products

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan... View Details

Keywords: by Martha Lagace

06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps.... View Details

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Research - Health Care

Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased? By: Leemore S. Dafny , Kate Ho and Edward Kong Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name... View Details

25 Mar 2014
First Look

First Look: March 25

likely to comply. Finally, opting out affects the value of cash holdings. For cross-listed firms based in countries with weak governance rules, a dollar of cash held inside the firm is worth $1.52 if the firm fully complies with U.S.... View Details

Keywords: Sean Silverthorne

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2022 Reunion Presentations - Alumni

customers are partitioned away from the operation, they are less likely to fully appreciate the work going on behind the scenes, causing them to place a lower value on the product or service being offered. To address this problem, leaders... View Details

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details

Keywords: by Kristen Senz; Retail; Service

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Courses by Faculty Unit - Course Catalog

listed under General Management) Anita Elberse Fall 2024 Q1Q2 3.0 Business Solutions for the Global Poor (also listed under General Management) Kash Rangan Spring 2025 Q4 1.5 Creating Brand Value Michael... View Details

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

01 Jun 2023
News

From Big Pharma to Startup

Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He... View Details

Keywords: April White

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details

Keywords: by Dina Gerdeman

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

about serious art. Source: Tate "Most museums and cultural institutions are dabbling in digital and know they need to do something," says Avery, a former brand manager at Gillette and current board member of Boston's Museum of... View Details

Keywords: by Michael Blanding; Education

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details

Keywords: by Julia Hanna; Consumer Products

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

how much to adapt a business model is certainly important for extracting value from international operations. But to focus exclusively on the tension between global scale economies and local considerations is a mistake, for it blinds... View Details

Keywords: by Pankaj Ghemawat

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

a result, the customer will see more business value in the solution and be more likely to convert to a paid customer. (An added bonus for the startup: lower customer-acquisition cost.) Still, it’s proven difficult for entrepreneurs to... View Details

Keywords: by Rocio Wu

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

glorified) life of an entrepreneur. Here are three of my favorite lessons from these conversations: When speaking with Katia Beauchamp, I learned about the importance of value systems within teams. She explained how vital it is for... View Details

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on consumer View Details

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In the News - Creating Emerging Markets

Professor Geoffrey Jones, Flipkart's sale to Walmart didn't signal that founders of the online retail firm were less patriotic than an earlier generation of business leaders. It meant they were driven by different value system. 08 Jun... View Details

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Sustainable Business Strategy Course | HBS Online

purpose-driven leader by learning how to influence key stakeholders and integrate values into your work to catalyze system-level change. 3 weeks 7-9 hours per week 3 modules Self-Paced with regular deadlines This course earns you a... View Details

Publications