Brand Value - Publications - Faculty & Research

February 2000 (Revised December 2000)
Case

Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?

By: Charles King III and Das Narayandas

Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details

Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation

Citation

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28 Mar 2017
First Look

First Look at New Research, March 28

BATNAs in Negotiation: Common Errors and Three Kinds of 'No' By: Sebenius, James K. Abstract—The best alternative to a negotiated agreement (“BATNA”) concept in negotiation has proven to be immensely useful. In tandem with its value in... View Details

Keywords: Sean Silverthorne

16 May 2024
News

On the Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our place in it. This... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps.... View Details

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

a result, the customer will see more business value in the solution and be more likely to convert to a paid customer. (An added bonus for the startup: lower customer-acquisition cost.) Still, it’s proven difficult for entrepreneurs to... View Details

Keywords: by Rocio Wu

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

saffron to wider markets and realized it represented a compelling value proposition. “Farmers could make more money, especially as it’s a very high-price crop, and because saffron is so light, it’s easy to transport by air. The margins... View Details

Keywords: Jennifer Gillespie

Web

Research - Health Care

Copayment Coupons Affect Branded Drug Prices and Quantities Purchased? By: Leemore S. Dafny , Kate Ho and Edward Kong Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name... View Details

Web

Frequently Asked Questions | HBS Online

of Digital Innovation and Strategy CORe AI Essentials for Business Alternative Investments Business Analytics Business and Climate Change Business Strategy Creating Brand Value Design Thinking and Innovation... View Details

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on consumer View Details

Web

Sustainable Business Strategy Course | HBS Online

purpose-driven leader by learning how to influence key stakeholders and integrate values into your work to catalyze system-level change. 3 weeks 7-9 hours per week 3 modules Self-Paced with regular deadlines This course earns you a... View Details

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

stood for something vital and resilient. So, it would be overstating it to say they were uniquely responsible [for building their organization’s reputation] but they were quick to realize the value of it. Silverthorne: Why is resiliency... View Details

Keywords: by Sean Silverthorne

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

to reshape their companies, and explored how they can put data to work for them in ways that create value for their own businesses. The data advantage in sports Big data is already being used heavily in the sports world, students heard... View Details

Keywords: by Dina Gerdeman

01 Jun 2023
News

From Big Pharma to Startup

Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He... View Details

Keywords: April White

26 Feb 2013
First Look

First Look: Feb. 26

Evidence from a Natural Experiment Authors:Cohen, Alma, and Charles C.Y. Wang Abstract This paper examines whether staggered boards reduce firm value or are merely associated with it due to the tendency of low-value firms to maintain... View Details

Keywords: Sean Silverthorne

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

how much to adapt a business model is certainly important for extracting value from international operations. But to focus exclusively on the tension between global scale economies and local considerations is a mistake, for it blinds... View Details

Keywords: by Pankaj Ghemawat

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details