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  • All HBS Web  (947)
    • People  (2)
    • News  (300)
    • Research  (508)
    • Multimedia  (2)
  • Faculty Publications  (222)

Show Results For

  • All HBS Web  (947)
    • People  (2)
    • News  (300)
    • Research  (508)
    • Multimedia  (2)
  • Faculty Publications  (222)
← Page 24 of 947 Results →
  • August 2006 (Revised March 2008)
  • Case

iPod vs. Cell Phone: A Mobile Music Revolution?

By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Communications Industry
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Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
  • 01 Dec 2009
  • News

Robert Goodwin

Executives Without Borders is about. We make sustainable, knowledge-based investments that help to stabilize communities and, over time, make the world a better place. How do you choose which NGOs to help? We get involved with projects... View Details
Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • May 2000
  • Supplement

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier
Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details
Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry
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Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Video Supplement 500-502, May 2000.
  • 01 Sep 2017
  • News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a... View Details
Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information
  • February 2011
  • Teaching Note

Porsche: The Cayenne Launch (TN)

By: John Deighton and Jill Avery
Teaching Note for 511-068. View Details
Keywords: Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry
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Deighton, John, and Jill Avery. "Porsche: The Cayenne Launch (TN)." Harvard Business School Teaching Note 511-069, February 2011.
  • 2021
  • Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
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Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • Career Coach

Becca Carnahan

resumes, cover letters, and LinkedIn profiles and specializes in personal branding and storytelling. Becca is a proud working mom of two from Massachusetts and writes about her humorous parenting experiences for her blog and other top... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising
  • 01 Sep 2003
  • News

Richard Edelman

a member of the World Economic Forum and frequently shares his market research and branding expertise with this group. While Edelman does not wish to pressure his three daughters into joining the family business, his hopes for them are... View Details
Keywords: Susan Young; Management, Scientific, and Technical Consulting Services; Professional Services

    Lillian M. Vernon (Katz)

    Katz took some of her family savings to place a small ad in Seventeen magazine for small handbags and belts in 1951. Within a few weeks, she had received $16,000 worth of orders, and sales have skyrocketed ever since. She began expanding her product line to include... View Details
    Keywords: Retail
    • 27 Nov 2012
    • News

    The Beauty of the Network

    not be in the position of launching Restorsea if I hadn’t gone to HBS.” On October 15, Restorsea launched at Bergdorf Goodman department stores, with the goal, Pao says, of moving from the “lab,” where the store’s newest brands are sold,... View Details
    Keywords: cosmetics; salmon; Securities, Commodities, and Other Financial Investments; Finance; Miscellaneous Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
    • 15 Dec 2011
    • News

    An HBS gift guide

    accessible travel easy to find and up to date for people with all kinds of physical challenges.” Help Brehm spread the word Previous Next Supporting African vineyards Selena (MBA 2003) and Khary Cuffe (MBA 2006) Founders, Heritage Link View Details
    Keywords: Bulletin Staff; holiday; gift giving; Manufacturing; Retail Trade
    • 23 Jan 2017
    • News

    The CEO Who is Perking Up Peet’s Coffee

    Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
    • 01 Aug 2002
    • News

    HBS Alumni Association Board of Directors: President's Report

    we worked on. The Alumni Communications Committee, under the able guidance of Paul Stewart (MBA '87), reached out to a sampling of alumni in order to better define existing market segments and their needs. The committee's work will inform... View Details
    • Web

    Digital Marketing & AI Workshop - Course Catalog

    explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases on brands both large and small, we’ll apply industry-leading tools and GenAI workflows to... View Details
    • 29 Jul 2013
    • News

    Opening New Markets for Black South African Winemakers

    established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the... View Details
    Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
    • 01 Mar 2012
    • News

    Shop Talk, Different Avenues

    supply. In 2009 we started shaping the kind of inventory we needed and partnered with brands in the same way department stores do to make sure that we’re not left empty-handed when we have surges in demand. MT: How are you responding to... View Details
    Keywords: Julia Hanna; shopping; e-commerce; Clothing and Clothing Accessories Stores; Retail Trade
    • 01 Jun 2015
    • News

    Ask the Expert: The Kids Are All Right

    their social conscience. To them, doing good is just table stakes. Scratch has developed a proprietary methodology examining “brand love” to decode the science of brand affinity across generations. We found that millennials assume that... View Details
    • 01 Dec 2010
    • News

    The Father of Modern Advertising

    “creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details
    Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services
    • Web

    Online Digital Marketing Strategy Course | HBS Online

    Building Community Featured Exercises Investigate reasons for customer churn and how companies can improve retention Unpack strategies for increasing engagement, including personalization, storytelling, and View Details
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