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Show Results For
- All HBS Web
(3,825)
- People (15)
- News (852)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
- 01 Mar 2004
- News
Toy Story
daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales. What’s wrong with that line of... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2013
- News
Len Schlesinger Returns
Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses. There is nothing more dramatic in a company called Limited... View Details
- 28 Mar 2019
- News
California Alumni Explore Role of Capitalism in Addressing Climate Change
opened the retreat with his vision of “A World Without Roads.” Then branding expert and author of The Kim Kardashian Principle, Jeetendr Sehdev (MBA 2001) talked about “Reaching Generation Alpha” with his “six steps to make your ideas... View Details
Keywords: Margie Kelley
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
- 01 Jun 2016
- News
Case Study: On the Table
infrastructure may be an unexpected burden, but it represents a strong opportunity to build entry barriers for future competitors. This is the story of Sabritas (Frito-Lay Mexico), Bimbo, and other power brands and billion-dollar firms in... View Details
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
For Hello Kitty, we like to say, “Small gift, big smile.” We have a 10-cent lollipop at some mass retailers. But we also have $500,000 jewelry. Sanrio has more than 3,000 licensing partners in over 130 countries. The happiness of bringing a smile to someone is very... View Details
- 19 Sep 2016
- News
Crafting Success
distinctive taste that would work well with food.” He founded Cobra in 1989, going door-to-door to introduce stores and restaurants to the brand and somehow turning “noes” into “yesses.” The first five years were the hardest: “...[T]here... View Details
- 13 Jun 2016
- News
Brenda Bence (MBA 1991)
connected through shared experiences.” After scoring high on an aptitude test, Bence was urged by coaches from the School’s Career & Professional Development team to pursue marketing and then to apply for a brand management position at... View Details
- 01 Sep 2011
- News
Faculty Research Online
HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
brand awareness with users and buyers? The Answers: For a large enterprise build with distributed users, it will take too long to get a senior executive to purchase and mandate use, and there will likely be resistance from users. Buying... View Details
- 20 Feb 2013
- News
Thanking Veterans Online
creating a scalable business. According to Wired magazine, there are currently 2,500 Navy SEALs in the country but four million Americans who claim online to be a Navy SEAL. The challenge for TroopSwap was to create software that was secure enough for View Details
- 25 Feb 2020
- News
Gotta Dance
Above: Horowitz (seated) and Goldberg: More than the same old song and dance (photo by HollenderX2) When Evan Horowitz (MBA 2008) and Geoffrey Goldberg first met, the two clicked on multiple levels. Married in 2013, the pair cofounded Movers+Shakers in 2016, a... View Details
Keywords: Julia Hanna
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- 10 Nov 2022
- News
Peloton Founder Starts His Next Trek
equipment category ten years ago, people were scratching their heads,” he told Forbes. “We believe that ten years from now, people will say, ‘Well, of course, this is one of the great design brands in the world.’” READ MORE View Details
- 13 Feb 2019
- News
We’re All Going to Get Hacked
management, to make the investment with the money, to protect themselves. It’s only a matter of time until a big brand that we all know and trust—and every day—gets hammered hard. Not just Supermicro, but what about Apple, Amazon? I mean,... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
introduced the banquet's featured speaker, Marissa Solis, the senior vice president for global brand and consumer marketing at the NFL. "She's an amazing and inspirational Latino professional," says Pérez-Riera. "We had an absolutely... View Details
Keywords: Margie Kelley