Attributions - Publications - Faculty & Research

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

of their childhood. Others attribute it to Baby Boomer parents more devoted to their children than those of other generations, with children who regard them as "pals" as well as parents. Some ascribe it to a society in which... View Details

Keywords: by Jim Heskett

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

product and an unsuccessful product has to do with how the product is designed-the physical attributes of the product. And he came up with five factors: Relative advantage: Is it better than what it's replacing? Compatibility: Is it... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

firms; and by using direct-to-consumer advertising (DTCA). First, they employed the complex mathematical formulas of traditional models to study different marketing strategies used by the drug companies. They found that the IPS property created counterintuitive... View Details

Keywords: by Dina Gerdeman

10 Jul 2007
What Do You Think?

How Much of Leadership Is About Control, Delegation, or Theater?

whether 10 percent or something else, can be measured is a puzzle. Gerald Nanninga commented that " (the) 90 percent which is attributable to the 'environment' fails to take into account (the) fact that somebody somewhere made some... View Details

Keywords: by Jim Heskett

09 Sep 2009
Working Paper Summaries

Perspectives from the Boardroom--2009

Keywords: by Jay W. Lorsch, Joseph L. Bower, Clayton S. Rose & Suraj Srinivasan

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

you can in other markets," says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites "cultural sensitivity"—the ability to know what consumers will want before they know it themselves—as a key... View Details

Keywords: by Julia Hanna; Consumer Products

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

"Ted Levitt changed my life," wrote Barry Koh (HBS PMD 30, 1975). "In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer—the best attributes and the best... View Details

Keywords: by Julia Hanna; Education; Retail

Research Summary

Supply Chain Inventory Planning

My work studies management decision-making in demand and supply planning contexts with a focus on forecasting and inventory planning decisions. I examine these decision-making processes from both a supply chain (i.e. across firm) and an... View Details

12 Dec 2019
Research & Ideas

How to Turn Down the Boil on Group Conflict

Inaccurate Group Meta-Perceptions Drive Negative Out-Group Attributions in Competitive Contexts, was published in November 2019 in the journal Nature Human Behavior. We want to compromise In a series of experiments, Lees and Cikara found... View Details

Keywords: by Michael Blanding

30 May 2000
Lessons from the Classroom

Entrepreneurship’s Wild Ride

offered a course in starting new ventures. After 1983, the School began using the working definition of entrepreneurship as the "pursuit of opportunity beyond the resources that you currently control." We identified six View Details

Keywords: by William Mahoney

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

people down the funnel, so they should get some credit—but they don't." Credit Where It's Due In advertising industry parlance, such an issue is called an "attribution problem"—that is, you can't tell which ad to attribute the eventual... View Details

Keywords: by Michael Blanding; Advertising

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

inferences are formed as a function of what is chosen. Specifically, when observers encounter someone else's choice (e.g., of political candidate), they use the chosen option's attribute values (e.g., a candidate's specific stance on a... View Details

Keywords: Dina Gerdeman

18 Jun 2012
Research & Ideas

Better by the Bunch: Evaluating Job Candidates in Groups

separate evaluation, the employers were more likely to choose male employees for the math tasks and females for the verbal tasks. But in cases of joint evaluation, stereotypes did not seem to matter at all. The researchers attribute their... View Details

Keywords: by Maggie Starvish

16 Dec 2015
Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

positive or negative information about the bags, such as “has a sturdy zipper” or “not large enough for a 17” laptop,” and asked them to remember as many of the attributes as they could. As a final addition, the students were told they... View Details

Keywords: by Michael Blanding; Retail

22 Sep 2009
First Look

First Look: September 22

attributes in online search interfaces changes the valuations of those attributes—and impacts subsequent choice—such that attributes that are displayed as separate categories tend to receive greater decision... View Details

Keywords: Martha Lagace

03 May 2021
What Do You Think?

Where Does CEO Activism Go From Here?

attributed the condition to the notion that “People who are ‘naturals’ at something are often poor coaches/teachers of that thing a less-talented person (is) in a much better position to teach/coach the detailed process to others. They... View Details

Keywords: by James Heskett

28 Jun 2011
First Look

First Look: June 28

firms that historically issued frequent guidance, breaks in guidance following CEO turnovers are relatively permanent and are potentially attributable to firm-initiated changes in guidance policy. Breaks following CFO turnovers, however,... View Details

Keywords: Sean Silverthorne

05 Jul 2006
First Look

First Look: July 5, 2006

psychological mechanism whereby price format determines how many product attributes are actively processed at the time of valuation. Three studies support the hypothesis that price partitioning acts as an incentive to process multiple... View Details