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Show Results For
- All HBS Web
(1,059)
- People (1)
- News (189)
- Research (740)
- Events (5)
- Multimedia (7)
- Faculty Publications (374)
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- 30 Aug 2004
- Research & Ideas
Real Estate: The Most Imperfect Asset
Peru, or seven years to open a bakery in Egypt? He attributes much of this to the fact that most of the world lacks a tradition of property rights (which is consistent with the imperfections matrix mentioned above), as well as courts and... View Details
- 02 Nov 2021
- Research & Ideas
Why COVID-19 Probably Killed More People Than We Realize
Ecuador and Bolivia, was more than triple the number reported, representing tens of thousands of losses that were never attributed to the pandemic. And the United States saw the highest number of unexplained deaths in 2020: a total of... View Details
Keywords: by Michael Blanding
- 09 Sep 2009
- Working Paper Summaries
Perspectives from the Boardroom--2009
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
firms; and by using direct-to-consumer advertising (DTCA). First, they employed the complex mathematical formulas of traditional models to study different marketing strategies used by the drug companies. They found that the IPS property created counterintuitive... View Details
Keywords: by Dina Gerdeman
- 10 Jul 2007
- What Do You Think?
How Much of Leadership Is About Control, Delegation, or Theater?
whether 10 percent or something else, can be measured is a puzzle. Gerald Nanninga commented that " (the) 90 percent which is attributable to the 'environment' fails to take into account (the) fact that somebody somewhere made some... View Details
Keywords: by Jim Heskett
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
product and an unsuccessful product has to do with how the product is designed-the physical attributes of the product. And he came up with five factors: Relative advantage: Is it better than what it's replacing? Compatibility: Is it... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
you can in other markets," says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites "cultural sensitivity"—the ability to know what consumers will want before they know it themselves—as a key... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
"Ted Levitt changed my life," wrote Barry Koh (HBS PMD 30, 1975). "In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer—the best attributes and the best... View Details
- Research Summary
Supply Chain Inventory Planning
My work studies management decision-making in demand and supply planning contexts with a focus on forecasting and inventory planning decisions. I examine these decision-making processes from both a supply chain (i.e. across firm) and an... View Details
- 22 Sep 2009
- First Look
First Look: September 22
attributes in online search interfaces changes the valuations of those attributes—and impacts subsequent choice—such that attributes that are displayed as separate categories tend to receive greater decision... View Details
Keywords: Martha Lagace
- 12 Dec 2019
- Research & Ideas
How to Turn Down the Boil on Group Conflict
Inaccurate Group Meta-Perceptions Drive Negative Out-Group Attributions in Competitive Contexts, was published in November 2019 in the journal Nature Human Behavior. We want to compromise In a series of experiments, Lees and Cikara found... View Details
Keywords: by Michael Blanding
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
organization defining its role and finding its niche and space in the world will find it easier to communicate and achieve that super stretch goal. They start with a blank piece of paper. They do not have to re-design.” Alex Kahel View Details
Keywords: by James Heskett
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
people down the funnel, so they should get some credit—but they don't." Credit Where It's Due In advertising industry parlance, such an issue is called an "attribution problem"—that is, you can't tell which ad to attribute the eventual... View Details
- 30 May 2000
- Lessons from the Classroom
Entrepreneurship’s Wild Ride
offered a course in starting new ventures. After 1983, the School began using the working definition of entrepreneurship as the "pursuit of opportunity beyond the resources that you currently control." We identified six View Details
Keywords: by William Mahoney
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
successful promoter? A: I am not sure there is a secret ingredient. I think it is more about the entire "recipe" being right. Companies try to find athletes with brand attributes that match those of the products the athlete is... View Details
- 17 May 2018
- Sharpening Your Skills
You Probably Have a Bias for Making Bad Decisions. Here's Why.
evaluate candidates solely on past job performance, failing to consider the job's difficulty? Why do university admissions officers focus on high GPAs, discounting influence of easy grading standards? Researchers investigate the "fundamental View Details
Keywords: by Sean Silverthorne
- 18 Jun 2012
- Research & Ideas
Better by the Bunch: Evaluating Job Candidates in Groups
separate evaluation, the employers were more likely to choose male employees for the math tasks and females for the verbal tasks. But in cases of joint evaluation, stereotypes did not seem to matter at all. The researchers attribute their... View Details
Keywords: by Maggie Starvish
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
categories. Such comparability and equivalence of attributes makes it easier for consumers and other market participants to judge the relative value of the goods within the category based on shared assumptions of what is normative for... View Details
Keywords: by Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
firms that historically issued frequent guidance, breaks in guidance following CEO turnovers are relatively permanent and are potentially attributable to firm-initiated changes in guidance policy. Breaks following CFO turnovers, however,... View Details
Keywords: Sean Silverthorne
- 05 Jul 2006
- First Look
First Look: July 5, 2006
psychological mechanism whereby price format determines how many product attributes are actively processed at the time of valuation. Three studies support the hypothesis that price partitioning acts as an incentive to process multiple... View Details
Keywords: Sean Silverthorne