Filter Results:
(597)
Show Results For
- All HBS Web
(597)
- People (3)
- News (198)
- Research (233)
- Events (2)
- Multimedia (4)
- Faculty Publications (126)
Show Results For
- All HBS Web
(597)
- People (3)
- News (198)
- Research (233)
- Events (2)
- Multimedia (4)
- Faculty Publications (126)
- 14 Aug 2007
- First Look
First Look: August 14, 2007
can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details
Keywords: Martha Lagace
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
Conversational Firm: Rethinking Bureaucracy in the Age of Social Media by Catherine J. Turco (MBA 2003) (Columbia University Press) A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
whereas the contemporaneous marginal effect is higher for generalists. The paper also provides a key methodological insight to the marketing and economics literature. In the Nerlove-Arrow framework, moment conditions that are typically... View Details
Keywords: Dina Gerdeman
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A... View Details
- 01 Dec 2010
- News
Additional alumni books for your consideration.
Profiting from the World’s Economic Crisis: Finding Investment Opportunities by Tracking Global Market Trends by Bud Conrad (MBA ’71) (Wiley) Conrad predicts a rough road ahead, due to economic imbalances that have built up over the past... View Details
- Web
Online Creating Brand Value Course | HBS Online
This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! Creating Brand Value $1,850 Next 6-week session starts July 23rd... View Details
- 05 Nov 2017
- Blog Post
What You Need to Know about SVMP
program at HBS. But what’s it actually like to experience SVMP firsthand? We connected with two former SVMP participants – Olamide Olowe and Amir Williams – to get you the inside scoop. Why did you want to participate in SVMP? “As a student at a liberal View Details
- 01 Dec 2015
- News
How Do I Get Your Job?
postcollege when I was working at Lotus Development, creating interactive marketing demos for various products. I really liked the experience of getting my hands dirty working with designers and producers. And I got lucky, because I met a... View Details
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
future.” Book Excerpt Deep Purpose: The Heart and Soul of High-Performance Companies Ranjay Gulati Chapter 2: The Art of the Tradeoff If you buy Gotham Greens’ fresh produce, you’ll notice that it comes packaged in single-use plastic... View Details
Keywords: by Ranjay Gulati
- 01 Oct 2000
- News
Faculty Retirements
magazine. Among many honors, he was elected president of the American Finance Association in 1993 and the Western Economic Association International in 1994 and admitted to the American Academy of Arts and Sciences in 1996. A graduate of... View Details
- Profile
Deborah A. Farrington
calls “the biggest success of my venture capital career,” paid off handsomely. NetSuite went public in 2007 and today has a market cap of $8 billion. Netsuite is one of the leading software-as-a-service companies, along with... View Details
- 23 Feb 2011
- News
A Capitalist in China
worked as the art and culture critic for the university newspaper. One day in the newspaper office he noticed a small ad inviting students to meet a representative of the HBS admissions office to learn about the School’s MBA program,... View Details
- 17 Oct 2019
- News
Venturing Away from Venture Capital
Illustration by Peter Arkle Illustration by Peter Arkle Sandra Oh Lin (MBA 2003) has raised enough venture capital for now, thank you very much. Lin is the founder and CEO of KiwiCo, which designs and delivers science and art project kits... View Details
Keywords: Alexander Gelfand
- 04 Oct 2016
- First Look
October 4, 2016
birth was estimated at $190,800–$456,300. The percentage of HOM gestations among all ART pregnancies decreased from 11.4% in 1997 to 2.0% in 2012, with the sharpest year-over-year decline of 20.3% occurring in the year following the... View Details
- 23 Aug 2016
- First Look
August 23, 2016
2016 New York: Palgrave Macmillan Experiences in Liberal Arts and Science Education from America, Europe, and Asia: A Dialogue Across Continents By: Kirby, William C., and Marijk C. van der Wende, eds. Abstract—This book highlights the... View Details
Keywords: Sean Silverthorne
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
plumbing a career of extraordinary effectiveness, we have sought to learn as much as possible, extracting useful insights into the art and science of negotiation from Kissinger’s dealmaking at the highest level. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 01 May 2006
- What Do You Think?
Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?
"I think Friedman will cast the longer shadow . . . the expansion of markets has speeded up the process of globalization . . . the corporate power of multinationals has not been as dominant as Galbraith had envisioned." In... View Details
Keywords: by James Heskett
- 07 Nov 2006
- First Look
First Look: November 7, 2006
Ruhr [The Future of the Past: German Capitalism from the Viewpoint of the Rhine and Ruhr] Author:Jeffrey Fear Publication:In Uberschreitungen. Das Wechselspiel von Wirtschaft und Kunst im 19. Jahrhundert [Crossings: The Interaction between Economy and View Details
Keywords: Sean Silverthorne
- 01 Jan 2004
- News
Barbara Hackman Franklin, MBA 1964
President & Chief Executive Officer, Barbara Franklin Enterprises Former U.S. Secretary of Commerce Return to Alumni Achievement Awards main page EARLIER EDUCATION The Pennsylvania State University, 1962 B.A., Arts and Letters LIFELONG... View Details
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
about 400 such systems with a total of 150,000 subscribers. Thus, cable TV was born of necessity very shortly after the mass market for television broadcasting began to grow. 3 The first CATV systems carried only three channels, which... View Details