Agribusiness Industry - Publications - Faculty & Research - Harvard Business School

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November 2024 (Revised January 2025)
Case

Precision Agriculture at AGCO

By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone

In 2024, AGCO, a leading agricultural equipment manufacturer, sought to improve its customers net farm income by 20% over five years by becoming a comprehensive one-stop precision agriculture solutions provider and strengthening its dual channel sales approach—retrofit... View Details

Keywords: Mergers and Acquisitions; Customer Relationship Management; Collaborative Innovation and Invention; Organizational Culture; Sales; Alignment; Integration; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

2007
Case

Continuous Process Improvement at Deere & Company

By: Vijay Govindarajan and Chris Trimble

After decades of tense relationships with the United Auto Workers, Deere & Company broke through with a landmark agreement that built an expectation of continuous improvement into the compensation plan. The company then built a set of management forums and processes to... View Details

Keywords: Strategy; Machinery and Machining; Agreements and Arrangements; Management Practices and Processes; Labor Unions; Compensation and Benefits; Auto Industry; Auto Industry

May 2013
Supplement

Keggfarms (India):Which Came First, the Kuroiler(TM) or the KEGG(TM)?

This is a spreadsheet supplement for HBS case #807089 (Keggfarms). Includes Exhibit 1, Exhibit 4, and Exhibit 5. View Details

Keywords: Entrepreneurial Finance; Entrepreneurial Management; Entrepreneurs; International Entrepreneurial Finance; Entrepreneurship; Globalization; Finance; Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India

February 2012 (Revised October 2012)
Teaching Note

Sykué Bioenergya (TN)

By: Shon R. Hiatt and Ian Cornell

Keywords: Energy Sources; Energy Industry; Energy Industry

December 2009 (Revised June 2010)
Case

Ebro Puleva

By: David E. Bell, Antonio Garcia de Castro, Rocio Reina Paniagua and Mary Louise Shelman

Once Spain's largest sugar company, Ebro Puleva has been transformed through a series of international acquisitions into the world's largest package rice company and second largest pasta company. In 2009, Chairman Antonio Hernandez Callejas must decide how to proceed... View Details

Keywords: Mergers and Acquisitions; Financial Crisis; Globalized Firms and Management; Leadership; Growth and Development Strategy; Brands and Branding; Consumer Behavior; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Spain

November 2004
Case

Deere & Company

By: Ray A. Goldberg and Hal Hogan

John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer. View Details

Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

January 1990 (Revised October 1993)
Case

Monsanto's March into Biotechnology (A)

By: Gary P. Pisano

Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details

Keywords: History; Transition; Biotechnology Industry; Biotechnology Industry

August 2022
Teaching Note

AppHarvest: Rebuilding the Appalachian Economy Through Agriculture

By: Joshua Lev Krieger, William R. Kerr and Bailey McAfee

Keywords: Agriculture; Entrepreneurship; Agriculture and Agribusiness Industry

October 2020
Supplement

Twiga Foods: Revolutionizing African Retail (B)

By: Shikhar Ghosh, Pippa Tubman Amerding and Wale Lawal

Twiga is a leading agricultural produce supplier in Kenya offering services to mostly informal retailers. Under Peter Njonjo, a co-founder and Twiga’s new CEO, the company is considering multiple options for expanding its business, including offering packaged foods and... View Details

Keywords: Expansion; Distribution Channels; Organizational Structure; Growth and Development Strategy; Business Model; Agriculture and Agribusiness Industry; Kenya

January 1997
Teaching Note

Agro Feed Products, Incorporated TN

By: David F. Hawkins

Keywords: Agriculture and Agribusiness Industry

December 2007 (Revised February 2017)
Case

Vegpro Group: Growing in Harmony

By: David E. Bell, Brian Milder and Mary Shelman

Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details

Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom

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December 2000
Case

CyberCrop: Creating a Grain e-Exchange

By: Ray A. Goldberg and Carin-Isabel Knoop

Keywords: Agriculture and Agribusiness Industry

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1985
Other Unpublished Work

La Venezuela Agrícola: Mitos Y Realidades

By: James E. Austin, George Th. Kastner and Maria Teresa Tello

Keywords: Agriculture and Agribusiness Industry; Venezuela

April 1973 (Revised April 1983)
Case

Mirassou Vineyards (A)

Examines the decision by Mirassou to test a mechanical grape harvester that requires a major change in growing methods and operations. The machine is unproven and the investor has asked this vineyard to test it for him and commit to use it. View Details

Keywords: Technology; Organizational Change and Adaptation; Production; Agriculture and Agribusiness Industry

November 1997
Case

Case Corporation

By: Ray A. Goldberg and Tom Clay

A successful turnaround global farm machinery company is attempting to redefine its role in the global food system and develop a strategic plan for the company. View Details

Keywords: Change; Machinery and Machining; Global Strategy; Growth and Development; Strategic Planning; Agriculture and Agribusiness Industry

September 1990 (Revised December 1990)
Case

Privatizing the Mexican Sugar Industry/Grupo Beta San Miguel

By: Ray A. Goldberg

Keywords: Privatization; Business and Government Relations; Agriculture and Agribusiness Industry; Mexico

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October 1989 (Revised December 1989)
Case

Deregulation of the Australian Wheat Board: A Commodity System in Flux

By: Ray A. Goldberg

Keywords: Governing Rules, Regulations, and Reforms; Business and Government Relations; Goods and Commodities; Markets; Agriculture and Agribusiness Industry; Australia

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July 1989
Supplement

Merger Negotiations Between Farmland, Cenex, and Land O'Lakes (C)

By: Ray A. Goldberg

Keywords: Mergers and Acquisitions; Agriculture and Agribusiness Industry

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April 1989
Case

New England Brown Egg Council Takes on Salmonella

By: Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Perception; Agriculture and Agribusiness Industry; New England

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October 1988 (Revised November 1988)
Case

Pioneer Hi-Bred: New Directions

By: Ray A. Goldberg

Keywords: Agriculture and Agribusiness Industry

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