Advertising Agency Services - Publications - Faculty & Research

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

is, if the app is the way we interact with the brands, how do you get me to be one of your favorite apps?" Gupta said that a successful app must provide obvious, unique value—and meet consumers where they live. As an example, he cited the grocery chain Tesco, which... View Details

Keywords: by Carmen Nobel; Advertising

March 2020
Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details

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09 Mar 2015
Research & Ideas

Why Entrepreneurs Should Go Work for Government

"private-public entrepreneurs" who establish private businesses that sell to government agencies or sometimes to citizens directly. In Philadelphia, for example, Textizen enables citizens to communicate with city health and... View Details

Keywords: by Michael Blanding

22 Nov 2016
First Look

November 22, 2016

the complex regulatory environment that governs Indian gaming. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51932 Fall 2016 Manufacturing & Service Operations Management The Impact of Supplier Inventory View Details

Keywords: Sean Silverthorne

Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting The Mercantile... View Details

01 Aug 1998
News

High Honors

an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details

10 Mar 2009
First Look

First Look: March 10, 2009

had little revenue because it offered services free of charge. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709456 Purchase this... View Details

Keywords: Martha Lagace

Web

Industry Information - Alumni

rig data, equipment marketplace, and more. + – Entertainment Billboardbiz Read the latest music industry news as it relates to everything from the growth of streaming services to the legal and management issues impacting the world of... View Details

31 Mar 2023
Research & Ideas

Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?

additional medical services like dental or long-term care, and patient cost sharing. How much health care is a right? Establishing a basic plan would require policymakers to wrestle with complex questions about access and cost. Defining... View Details

Keywords: by Kasandra Brabaw; Insurance; Health

01 Jan 2005
News

Joseph J. O'Donnell, MBA 1971

service at prom time. At Harvard College, where he starred in both football and baseball, he organized team meals and other activities at the Varsity Club. And at Harvard Business School, he started a housing View Details

01 Oct 2002
News

Michael F. Cronin

under management. Given Cronin's background, it's not surprising that the WP portfolio favors traditional industrial and service companies that are strong on business fundamentals. Examples include Herald Media (publisher of the newspaper... View Details

21 May 2021
Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

Cissy Chen (MBA 2019) reflects on how her experience at HBS shaped her career and inspired her to make a difference in her home region of Asia through impact investing. How has your education at HBS helped to shape your career in impact and ESG investing? Though I... View Details

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

story about managing government agencies that—in submarine parlance—are deep underwater, then provides solutions to help them and the overall government surface. Talent Disruption: People Are the Brands By Alexander Mirza (MBA 1997)... View Details

Keywords: podcasts

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

concluded that Toyota has come up with a powerful, broadly applicable answer to a fundamental managerial problem. The products we consume and the services we use are typically not the result of a single person's effort. Rather, they come... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

30 Mar 2010
First Look

First Look: March 30

GordonHarvard Business School Case 810-066 In May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected.... View Details

Keywords: Sean Silverthorne

09 Aug 2011
First Look

First Look: August 9

compensation to strategy relies on agency theory economics and focuses on executive pay. Departing from this work, in this paper we focus on the strategic compensation of non-executive employees and argue that while View Details

Keywords: Sean Silverthorne

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

more than it charged light users. The original basis for pricing telephone service, including both a fixed monthly charge and a usage charge, represents the same kind of thinking. The person who chose to price advertising View Details

Keywords: by Benson P. Shapiro

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Business, Government & the International Economy Awards & Honors - Faculty & Research

for exceptional contributions to the graduating class’s HBS experience. Meg Rithmire : Received the 2020 Greenhill Award for Outstanding Service to the HBS Community. Marco E. Tabellini : Recipient of the 2020 Excellence in Refereeing... View Details

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Privacy Policy & Legal Info | HBS Online

your progress and participation in a Service if your participation in the Service is sponsored by your employer, and if you have so consented or we are otherwise permitted to do so. To enable HBS Online,... View Details

June 2016 (Revised March 2017)
Technical Note

Disintermediation in Two-Sided Marketplaces

By: Benjamin Edelman and Philip Hu

Two-sided marketplaces often risk disintermediation: users may rely on the marketplace to find each other but then perform related future transactions—or even the current transaction—without the platform’s involvement and without paying any fees the platform may... View Details