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Publications

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  • All HBS Web  (970)
    • News  (278)
    • Research  (535)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (120)

Show Results For

  • All HBS Web  (970)
    • News  (278)
    • Research  (535)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (120)
← Page 24 of 970 Results →
  • 01 Dec 2010
  • News

The Father of Modern Advertising

Don Draper and the rest of the Mad Men crew can thank Albert D. Lasker for their fame. A new biography convincingly nominates Lasker as the “father of modern advertising,” noted for creating brilliant ad campaigns selling everything from... View Details
Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • Profile

Molly Welch

Why did you choose this path at this point in time? I worked for several years at Google in marketing and public policy roles, first related to corporate social responsibility... View Details
  • 01 Aug 1998
  • News

High Honors

research. He is also active in efforts to reform public education through the Texas Public Policy Foundation, an organization he cofounded several years ago and now chairs.... View Details
  • 27 Apr 2020
  • News

How Brands Unwittingly Fund Disinformation

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

from the Annual Workshop on Health IT and Economics (WHITE) at the University of Maryland, Robert H. Smith School of Business. Shane M. Greenstein : Recipient of the 2012 Distinguished Public View Details
  • 01 Sep 2021
  • What Do You Think?

Can We Train for Trust?

practice. Think, for example, of the obstacles that lawyers and public relations advisers can put in the way of leaders wishing to practice such principles. Sucher View Details
Keywords: by James Heskett
  • 12 Nov 2019
  • Research & Ideas

Corporate Innovation Increasingly Benefits from Government Research

support as well.” That includes patents that were supported by federal grants and patents that relied on previous patents or publications that the government funded, directly or indirectly. (Yao View Details
Keywords: by Michael Blanding
  • 24 Jun 2021
  • Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

deal about how to think through problems tactically and holistically and that continues to come into play in his career. “Finance classes at HBS helped me to lead the finance department at Formlabs View Details
  • 01 Dec 2012
  • News

Tidy Minds

In a wide-ranging Q&A in the "Global Manager" column of the New York Times (September 2, 2012), Sir Martin Sorrell (MBA 1968), chief executive of the WPP Group, the world's largest advertising and marketing firm, had some thoughts on... View Details
Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 29 Jan 2014
  • News

Super Bowl Ads for Multitaskers

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 12 Feb 2021
  • News

How Dunkin’ Donuts Took Over the World

300 shops. Earnings had grown from $100,000 pretax profits to $800,000 pre-tax profits. And in order to satisfy my dad, decided to have a public offering in 1968, which was quite successful. We were the... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Food and Beverage Stores
  • 02 May 2011
  • News

Family Business on a Global Stage

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 19 Mar 2014
  • News

A Brand Manager’s Guide to Losing Control

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • Profile

Sebastian Velasco

woman," says Sebastian. "When I was a baby, my mom took me to her office. I have pictures of me there when I was four, five months old." Sebastian spent his after-school hours in her office. "When I got older, she explained what she was doing:... View Details
Keywords: Financial Services
  • 11 Aug 2014
  • News

It's All About the Talent

Keywords: advertising; talent management; human resources; creativitiy; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Jun 2007
  • News

Uncorked

After graduating from HBS, Sue McClelland (HRPBA ’60) faced an unappealing job market. Back then, women were only truly welcomed as teachers, nurses, or secretaries, and “I didn’t want to do any of those,” McClelland told the Modesto Bee... View Details
Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 28 Oct 2015
  • News

Why Fraudulent Ad Networks Continue to Thrive

Keywords: digital advertising; bots; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

to Customer Service Is your enterprise resilient or rigid? In this Q&A, HBS professor Ranjay Gulati, an expert on leadership, strategy, and organizational issues in firms, describes how companies can... View Details
Keywords: by Staff
  • 01 Sep 2010
  • News

You’ve Been YouTubed

Art by John Weber Related Links Virtual Learning Series: Understanding Users of Social Networks Career Webinar: Leverage the Power of Your LinkedIn Network Tweets are in the air we breathe. Most of us know that “friend” can also be a... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally... View Details
Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting
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