2-way Business Model - Publications - Faculty & Research

15 Dec 2016
HBS Seminar

John-Paul Ferguson, Stanford Graduate School of Business

Article

Nice Work if You Can Get It: The Software Industry as a Model for Tomorrow's Jobs

By: R. M. Kanter

Keywords: Applications and Software; Business Ventures; Jobs and Positions

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Teaching Interest

Launching New Ventures—Jump-Starting Innovation for Entrepreneurs and Business Owners (Executive Education)

By: William R. Kerr

Starting up a new venture amid rapid change is fraught with challenges. Whether you are starting a new business, launching a new business line, or building an entrepreneurial culture within a small-to-midsize company, this program provides a new perspective and core... View Details

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Finance & Investing - Business & Environment

and public sector responses. The wide-ranging effects of environmental risks, technological advances, infrastructure challenges, business model innovations, and national and international policy shifts are... View Details

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Online Business Essential Courses | HBS Online

industries to grow or transition your career. You’ll build lasting connections that support you wherever life takes you next. Learn More about the HBS Online Learning Model HBS Online vs. Other Top Business... View Details

December 2019 (Revised February 2024)
Teaching Note

Ripple: The Business of Crypto and Ripple 2023

By: David B. Yoffie

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details

Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy

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April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

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03 Oct 2018
HBS Seminar

Chad Syverson, University of Chicago Booth School of Business

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Blog | Social Enterprise | Harvard Business School

Filter Results: (228) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive... View Details

15 Mar 2017
Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

10 Jan 2017
Blog Post

From Product Development to Business School

stopped pursuing the technology and set out on developing our own solution, a move that—I’m sure—crushed the team at the laboratory: watching what they thought was a sure partner and lucrative contract slip through their fingers. This is why I decided to come to... View Details

Keywords: Technology; Manufacturing; Consumer Products / Retail

May 2012 (Revised November 2015)
Case

The National Geographic Society (A) (Abridged)

By: David A. Garvin and Annelena Lobb

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.–based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: General Management; Change Management; Media And Publishing; Digital Convergence; Strategy Development; Business Models; Information Publishing; Online Technology; Business Model; Organizational Structure; Business Strategy; Publishing Industry

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November 2007 (Revised April 2008)
Case

Hariyali Kisaan Bazaar: A Rural Business Initiative

By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman

In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details

Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India

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25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

the expanding practice of leveraging crowds for innovation and how crowdsourcing models have played out in different business environments. Lakhani notes, for example, that digital innovation has changed the... View Details

Keywords: by Julia Hanna; Education; Technology

22 Sep 2014
Op-Ed

Online Banks Fill Funding Needs for Small Business

have the money in their account in just days, whereas in the conventional banking model small business owners may not be approved for several weeks. New Ways To Make Loan Decisions By and large, emerging... View Details

Keywords: by Karen Mills; Banking; Financial Services

May 2024
Teaching Note

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie

Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details

Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel

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25 Feb 2020
News

How Artificial Intelligence is Changing Business

Administration. “The traditional model has been turned upside down. Having the data to innovate at scale is now the main thing.” Lakhani and Marco Iansiti, the David Sarnoff Professor of Business... View Details

Keywords: Susan Young

October 2013
Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu

Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details

Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing

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Impact Stories - Business & Environment

component of our national security and, ultimately, our energy independence." Ilya Minevich MBA 2013 | Network Effect "As business leaders, we can directly impact the progress of initiatives and solutions to address environmental needs."... View Details