Publications

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01 Mar 2019
News

Building a Movement

things. Of course technology affords us that ability these days, but it will require a bit more perspective shift too. Whenever we’re with students in the classroom—with MBAs or senior executives from around the world—their experience... View Details

July 2019
Case

Instabeat—One More Lap?

By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar

This case follows Lebanese entrepreneur, Hind Hobeika, an engineer and competitive swimmer who spends seven years trying to launch a wearable heartrate monitor and motion sensor to help swimmers track their performance while swimming. While the Beirut-based... View Details

Keywords: Startup; Manufacturing; Prototyping; Female Protagonist; Business Startups; Decision Making; Entrepreneurship; Information Infrastructure; Information Technology; Design; Organizational Culture; United States; Lebanon

12 Sep 2018
News

Game-Changing Analytics

the NBA’s Philadelphia ’76ers benefit from the analytic approach and technology platform Gelman helped develop to build the Kraft organization’s enviable connection with New England Patriots’ fans. “We help organizations develop a... View Details

14 Aug 2019
Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

executive to set up Eastern Labs and start innovating. Are Technology Companies Ripe for Disruption? Are information technology companies subject to the same kinds of blinkered... View Details

Keywords: by Sean Silverthorne

01 Dec 2020
News

Quantum Leap

time. They spun Aliro out of Harvard’s Quantum Information Science Lab, then incubated it at the Harvard i-lab. Ricotta came on board in 2019. A seasoned tech CEO, he had already launched a number of startups into emerging networking... View Details

Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Manufacturing

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

January 2018
Case

Pravost Consulting Services

By: Andrew Wasynczuk and Tiffany Y. Chang

Pravost Consulting Services considers a division manager's response to the stringent demands of his boss who lambasts him for the division's weak performance. Six months earlier Jakub Kowalski, CEO of Pravost, promoted Viktor Novak to head up the faltering Pravost... View Details

Keywords: Consulting; Consulting Services; Employee Retention; Eastern Europe; Performance; Attrition; Culture; Krakow; Retention; Performance Improvement; Organizational Culture; Information Technology Industry; Information Technology Industry; Poland; Europe

June 2015 (Revised November 2016)
Case

HealthCare.gov: The Crash and the Fix (A)

By: Leonard A. Schlesinger and Paras D. Bhayani

A review of the process utilized by the Obama administration to create the Health Care.gov exchange and the problems that resulted from the implementation effort. There is a B case that provides the follow on strategy and processes utilized to get the site up and... View Details

Keywords: Organizational Change; Implementing Strategy; Implementation; Government Innovation; Health Care Industry; Health Care Reform; Health Care and Treatment; Government Administration; Governing Rules, Regulations, and Reforms; Organizational Change and Adaptation; Information Technology Industry; Information Technology Industry; United States

August 2014 (Revised March 2015)
Case

Optimization and Expansion at OpenTable

By: Benjamin Edelman and Karen Webster

OpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card. View Details

Keywords: Payments; Pricing; Mobile; Rollout; Incrementality; Innovation Strategy; Credit Cards; Information Technology Industry; Information Technology Industry; United States

2012
Article

Antitrust Scrutiny of Google

By: Benjamin Edelman

I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details

Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Information Technology Industry; Information Technology Industry

Read Now

July 2008
Teaching Note

The Politics and Economics of Accounting for Goodwill at Cisco Systems (TN) (A) and (B)

By: Karthik Ramanna

Teaching Note for [109002] and [109003]. View Details

Keywords: Information Technology Industry; Information Technology Industry; United States

April 2008 (Revised September 2008)
Teaching Note

Apple Inc., 2008 (TN)

By: David B. Yoffie and Michael Slind

Teaching Note for [708480]. View Details

Keywords: Information Technology Industry; Information Technology Industry

November 2007 (Revised March 2008)
Teaching Note

Bill Gates and Steve Jobs (TN)

By: Anthony Mayo

Keywords: Information Technology Industry; Information Technology Industry

April 2003
Supplement

NTT DoCoMo (B)

By: Stephen P. Bradley and Erin Sullivan

Supplements the (A) case. View Details

Keywords: Information Technology Industry; Information Technology Industry; Japan

July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details

Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Information Technology Industry; Information Technology Industry

June 2002
Teaching Note

PSA: The World's Port of Call, TN

By: Lynda M. Applegate and Maddy Kadish

Teaching Note for (9-802-003). View Details

Keywords: Information Technology Industry; Information Technology Industry

May 2001
Teaching Note

Tracmail TN

By: Paul W. Marshall, Carin-Isabel Knoop and Suma Raju

Teaching Note for (9-801-037). View Details

Keywords: Information Technology Industry; Information Technology Industry; India; United States

April 2001
Case

eFrenzy, Inc. (B)

By: Alan D. MacCormack and Kerry Herman

Supplements the (A) case. View Details

Keywords: Information Technology Industry; Information Technology Industry; United States

February 2001 (Revised January 2002)
Case

Tracmail

By: Paul W. Marshall, Carin-Isabel Knoop and Suma Raju

Tracmail, an online customer service company based in India, is trying to handle support services (e-mail and chat) for companies worldwide. In its quest to break into global markets, Tracmail is contemplating a joint venture with a U.S. call center. Tracmail is also... View Details

Keywords: Salesforce Management; Globalized Firms and Management; Business Startups; Joint Ventures; Information Technology Industry; Information Technology Industry; India; United States