Publications

October 1982 (Revised August 1999)
Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details

Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry

27 Jun 2019
Blog Post

Dance to the Music: How Noa Torok Found Her Dream Job at SoundCloud

Noa herself had turned a potential obstacle into an authentic merit. “I embraced my international status when I talked with SoundCloud. I stressed my ability to communicate with and to different cultures.”... View Details

Keywords: Entertainment / Media / Sports

October 2016 (Revised November 2016)
Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details

08 Mar 2016
First Look

March 8, 2016

while users who are influenced by listings' visual presentation and page position became more likely to click on Google's own Flight Search listing. The authors consider implications of these findings for... View Details

Keywords: Sean Silverthorne

06 Oct 2009
First Look

First Look: October 6

for a new business can have unintended legal consequences and expectations about founder status and ownership shares may diverge widely. Using facts from a litigated case, the... View Details

Keywords: Martha Lagace

04 Jul 2005
Research & Ideas

Should You Outsource Your Marketing?

Most companies already outsource a portion of their marketing function—advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside... View Details

Keywords: by Poping Lin

October 2002 (Revised June 2003)
Case

Restructuring the U.S. Steel Industry

By: William E. Fruhan Jr.

Focuses on the competitive decline of the integrated steel producers in the United States from 1970 to 2002. Issues include: Should the U.S. government impose tariffs to try to protect the industry? What should labor unions do, if anything, to protect jobs and wage... View Details

Keywords: Restructuring; Jobs and Positions; Labor Unions; Wages; Business and Government Relations; Integration; Steel Industry; United States

24 Jun 2019
Blog Post

Dance to the Music: How Noa Torok Found Her Dream Job at SoundCloud

herself had turned a potential obstacle into an authentic merit. “I embraced my international status when I talked with SoundCloud. I stressed my ability to communicate with and to different cultures.” Her... View Details

2024
Chapter

Broadening Ownership for a Responsible Digital Revolution

By: Nien-hê Hsieh

The chapter explores how broadening ownership of business enterprises provides a response to three concerns raised by the digital revolution. The first is the potential for widespread job displacement and unemployment due to automation. The second relates to the harms... View Details

Keywords: Digital; Industrial Policy; Work; Ownership; Technology Adoption; Job Cuts and Outsourcing

Read Now

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

28 Mar 2011
Research & Ideas

Why Manufacturing Matters

After decades of destructive outsourcing, America's ability to innovate and create high-tech products essential for future prosperity is on the decline, argue professors Gary Pisano and Willy Shih. They won... View Details

Keywords: by Roger Thompson; Manufacturing

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

had two critical consequences. First, it has endangered democracy by giving the wealthy few enormous influence over who is elected to positions of power and what they decide. Second, it has further... View Details

Keywords: by Dina Gerdeman

March 2012
Article

The Hierarchical Face: Higher Rankings Lead to Less Cooperative Looks

By: Patricia Chen, Christopher G. Myers, Shirli Kopelman and Stephen M. Garcia

In 3 studies, we tested the hypothesis that the higher ranked an individual's group is, the less cooperative the facial expression of that person is judged to be. Study 1 established this effect among business school deans, with observers rating individuals from higher... View Details

Keywords: Rank and Position; Cooperation

Find at Harvard

November 1997 (Revised January 2003)
Case

Martin Smith: January 2002

By: Josh Lerner

An MBA student must choose between offers from three private equity organizations. Each organization has distinct strengths and weaknesses, and different implications for the student's career development. The case presents compensation and employment data about the... View Details

Keywords: Private Equity; Compensation and Benefits; Analytics and Data Science; Job Offer; Personal Development and Career

December 2010 (Revised June 2014)
Supplement

eBay Partner Network — slide supplement

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry

October 2003 (Revised January 2005)
Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall

Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details

Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry

18 Jul 2016
Research & Ideas

Is Greed Ruining Private Equity Firms?

are the average experience in PE partnerships, Ivashina says. In their working paper released in March, Pay Now or Pay Later? The Economics within the Private Equity Partnership, she and Lerner found that a partner’s pay was often tied... View Details

Keywords: by Dina Gerdeman; Banking; Financial Services

March 2015
Case

Tim Keller at Katzenbach Partners LLC (A) (Abridged)

By: Boris Groysberg and James Weber

Tracks the first six months of a recent MBA grad, Tim Keller, at Katzenbach Partners, a boutique consulting firm focused on organizational change and strategy. Covers how Keller initially struggles with his assignment and ends with a question of whether or not he... View Details

Keywords: Interpersonal Relations; Organization Behavior; Superior ＆ Subordinate; Managing Projects; Informal Organization; Consulting; Professional Services; Leadership; Work-Life Balance; Decision Choices and Conditions; Organizations; Rank and Position; Product Development; Service Industry; Consulting Industry

September 2008 (Revised June 2011)
Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek

Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details

Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry