Publications
Publications
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- All HBS Web
(17,162)
- Faculty Publications (5,045)
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details
- 1 Sep 1984
- Conference Presentation
Ensuring Minority Achievement in Corporations: The Importance of Structural Theory and Structural Change
By: R. M. Kanter
- August 1984 (Revised June 1985)
- Teaching Note
Antitrust Movement: Symbolic Politics and Industrial Organization Economics, Teaching Note
- July 1984 (Revised August 1985)
- Background Note
Inertial Forces Within Organizations
By: Richard R. Ellsworth and Joseph L. Badaracco Jr.
Keywords: Organizations
- May 1984 (Revised August 1995)
- Teaching Note
Organized Labor and the Worker, Teaching Note
Teaching Note for (9-391-256). View Details
Keywords: Labor Unions
- February 1984
- Case
Megalith, Inc. -- Hay Associates (B)
By: D. Quinn Mills and George W. Baird
Describes Hay Associates Climate Survey Questionnaire and the eight dimensions of organizational climate. Rewritten by G.W. Baird, company partner. View Details
- 1984
- Chapter
Human Resources Management: The Integration of Industrial Relations and Organization Development
By: Michael Beer and Bert Spector
- November 1983 (Revised October 1989)
- Case
Procter & Gamble Europe: Vizir Launch
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
- August 1983 (Revised July 1984)
- Case
Antitrust Movement: Symbolic Politics and Industrial Organization Economics
- August 1983 (Revised December 1987)
- Case
Hewlett-Packard: Challenging the Entrepreneurial Culture
- June 1983
- Background Note
Note on the Paper Machinery Industry
Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making.... View Details
- April 1983 (Revised June 2003)
- Case
Shouldice Hospital Limited
By: James L. Heskett
Various proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity... View Details
- April 1983 (Revised October 2000)
- Case
People Express (A)
By: Leonard A. Schlesinger and Debra Whitestone
Describes the start up, strategy, organizational design, and operations over the first eighteen months of the airline. Focuses on the creative use of human resources as an integral part of the business strategy. View Details
- March 1983 (Revised January 1984)
- Case
Merloni Group
The general manager of the recently-established French subsidiary of an Italian appliance company is in conflict with headquarters about unexpectedly poor financial performance. Headquarters management believes it should be able to exert more control over the... View Details
- 1983
- Book
Managing Behavior in Organizations
By: Leonard A. Schlesinger, Robert G. Eccles and John J. Gabarro
Keywords: Behavior