Publications

01 Jun 2017
News

Surveying Students’ Summer Plans

of commercial tech monetization, which includes wearable products in the health care category. The opportunity appealed to me in part because it uses so much of what I learned this year, including term sheets, market evaluation, and what... View Details

Keywords: Julia Hanna

Web

Scott D. Cook | Baker Library

basic software that would help people pay their bills quickly and easily, via their PCs. He launched Intuit in 1984, which today offers software and online products to help individuals and small companies View Details

Shirish Nimgaonkar

Shirish is an entrepreneur, advisor to and investor in multiple technology companies, with a focus on software and AI. He is currently the Founder and CEO of an AI enabled predictive automation software company. In the past, he has been a part of the senior View Details

Keywords: Software/App;#237;#Artificial Intelligence

02 Oct 2015
News

The ‘F’ Word

(the company that invented voicemail); Jane Fonda’s Workout; and Playboy TV/Video, my most instructive failure was during my year as product manager of Tostitos. Top management... View Details

Keywords: Walt Disney Studios

December 1993 (Revised June 2000)
Case

Kochman, Reidt + Haigh, Inc.

By: Richard S. Ruback and Roy Burstin

A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details

Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry

07 Jun 2004
Research & Ideas

The Competition of Countries

like companies, must find a means of creating total factor productivity if they are to grow. Some other countries, meanwhile, have grown quite slowly for decades, despite great locations and immense deposits of natural resources. In these... View Details

Keywords: by Cynthia Churchwell

June 2005 (Revised August 2006)
Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee

Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details

Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy

Find at Harvard

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail McGovern, a professor of View Details

Keywords: by Sean Silverthorne

June 2012
Case

PV Technologies, Inc.: Were They Asleep at the Switch?

By: Frank V. Cespedes and Diane Badame

PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest... View Details

Keywords: Marketing Strategy; Customer Relationship Management; Competitive Strategy; Product Marketing; Energy Industry; Technology Industry; United States

09 Feb 2010
First Look

First Look: Feb. 9

Managing Stores for Fast Fashion Zeynep Ton, Elena Corsi, and Vincent DessainHarvard Business School Case 610-042 Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store... View Details

Keywords: Martha Lagace

01 Dec 2004
News

A Life by Design

created the distinctive Studebaker Hawk automobile. “Years later, I realized what an amazing place I had grown up in,” says Ross, who acknowledges her father’s influence on her own choice of careers — fashion product design. Over the past... View Details

Keywords: Roger Thompson; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

April 2014
Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang

A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details

Keywords: Fair Trade; Coffee; Corporate Social Responsibility and Impact; Environmental Sustainability; Consumer Products Industry; Consumer Products Industry; Latin America; Central America; Mexico; Guatemala; Nicaragua

Web

Introduction - The Medium - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography The Medium: Industrial Photography and the Machine Age Any great art which might be developed in this industrial age will come from... View Details

March 2003
Case

Zara

Fashion retailer ZARA has achieved spectacular growth via a distinctive design-on-demand operating model. This case describes this model and outlines a number of challenges facing the company, with a particular emphasis on its international expansion. Includes color... View Details

Keywords: Business Model; Globalized Firms and Management; Production; Order Taking and Fulfillment; Fashion Industry; Retail Industry