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Show Results For
- All HBS Web
(11,353)
- People (47)
- News (3,860)
- Research (4,908)
- Events (31)
- Multimedia (144)
- Faculty Publications (3,804)
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- November 2015 (Revised May 2016)
- Case
Aspiring Minds
By: Karim R. Lakhani, Marco Iansiti and Christine Snively
By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details
Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China
Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.)
- 07 May 2007
- Research & Ideas
Rediscovering Schumpeter: The Power of Capitalism
If capitalism was the most influential single economic and social force of the 20th century (and continuing today), there is no better guide to understanding its power and complexity than famed economist... View Details
- 01 Oct 2023
- Blog Post
Myth Busting: Financial Aid for 2+2 Students
support their parents and/or siblings. Like our need-based aid, you apply for these fellowships in the spring before you matriculate into the program. We know that figuring out how to finance your education is a huge part in your decision... View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
have caught a glimpse of the future of car buying, in, of all places, a rug bazaar, where a vendor offered her tea and food, and started a discussion about what she wanted in a rug. As additional wish-list... View Details
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
valuation processes. The SEC seems concerned about conflicts of interest (such as mutual funds owning hedge funds) and possible fraud and the increasing availability of hedge funds to View Details
Keywords: by D. Quinn Mills
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
Frederick Taylor's application of scientific methods to the study of physical labor had begun to be extended to the organization of industry as well as to spheres such as higher education and government.... View Details
- July 2023 (Revised May 2024)
- Case
Vytal: Packaging-as-a-Service
By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food... View Details
Keywords: Climate Risk; Digital; Platform Strategies; Data; Packaging; Sustainability; Start-up; Startup; Entrepreneur; Impact; Circular; Growth Strategy; Innovation; Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023. (Revised May 2024.)
- 26 Oct 2015
- Research & Ideas
What’s the Value of a Win in College Athletics?
basketball, culling a US Department of Education database for individual schools’ reported revenue by sport, which provided, through econometric modeling, a causal link between athletic success and revenue.... View Details
- Fast Answer
Music industry statistics
Federation of the Phonographic Industry. Overview of world retail sales of recorded music (audio and video). Provides sector analysis of music video market including key developments in DVD marketing, View Details
- May 2024
- Supplement
Forest Park Capital (B)
By: Richard S. Ruback and Royce Yudkoff
During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details
Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Tourism Industry; Web Services Industry; North America; Missouri
Ruback, Richard S., and Royce Yudkoff. "Forest Park Capital (B)." Harvard Business School Multimedia/Video Supplement 224-720, May 2024.
- Web
Women’s Leadership Summit - Alumni
and life HBS Coaches HBS Board Diversity Network The HBS RGE Board Diversity Network connects underrepresented alumni with board opportunities by offering access to companies, resources, insights, and View Details
- September 2020 (Revised February 2021)
- Case
Zameer Kassam Fine Jewelry: Engaging Clients
By: Ryan W. Buell and Amy Klopfenstein
Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by... View Details
Keywords: Customer Engagement; Service Delivery; Health Pandemics; Internet and the Web; Customer Satisfaction; Organizational Change and Adaptation; Growth and Development; Retail Industry
Buell, Ryan W., and Amy Klopfenstein. "Zameer Kassam Fine Jewelry: Engaging Clients." Harvard Business School Case 621-043, September 2020. (Revised February 2021.)
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
Recently, I was listening to the Huberman Lab podcast where Dr. Andrew Huberman interviewed Dr. David Buss, a founding member in the field of evolutionary psychology and professor of psychology at the University of Texas at Austin, whose... View Details
Keywords: by Julia Austin
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
from their point of view: where they live, what they eat, what they wear, how they move, how they heal themselves, how they educate themselves, and how they entertain themselves. When consumers change their... View Details
- 01 Aug 1998
- News
Spangler Family Gift Endows New Campus Center
place by great Harvard Business School deans and professors and by generations of outstanding students such as those here with us today," he noted. "Thank you, Dean Clark, for giving my family this chance to... View Details
Keywords: Nancy O. Perry
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
- January 2018 (Revised October 2021)
- Case
Walmart Inc. takes on Amazon.com
By: David Collis, Andy Wu, Rembrand Koning and Huaiyi CiCi Sun
This case explores how Walmart should compete with Amazon. View Details
Collis, David, Andy Wu, Rembrand Koning, and Huaiyi CiCi Sun. "Walmart Inc. takes on Amazon.com." Harvard Business School Case 718-481, January 2018. (Revised October 2021.)
- Web
Our Team - Impact Investments
research examines corporate and household finance in emerging markets, with a focus on insurance, credit, and savings. He has also done extensive work on financial education in... View Details