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Show Results For
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All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- Web
Winners & Runners-Up | New Venture Competition
simple yet effective low cost mobile based technology to both the supply (dispatch companies) and demand (passenger) sides of the distribution chain. By doing so, MyTeksi will improve the matching process...
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- Web
Getting a Peek Into the HBS Experience - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- November 2019 (Revised December 2020)
- Case
Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry
By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno
Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a...
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Keywords:
Grocery;
Market Share;
Information Technology;
Trends;
Competitive Strategy;
Retail Industry;
Colombia;
Latin America
Alvarez, José B., Carla Larangeira, Jenyfeer Martinez Buitrago, and Miguel Diaz Moreno. "Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry." Harvard Business School Case 520-043, November 2019. (Revised December 2020.)
- Web
Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
suggests that the effect translates to an average of $10,000 over an average six-year-career influencer. “If consumers aren’t perceiving social influencers as trustworthy and authentic, much of their...
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- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche...
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Keywords:
E-commerce;
Wayfair;
Wayfair.com;
Amazon;
Retailing;
Furnishing;
Funnel;
Attribution;
"Marketing Analytics";
Brand Building;
Digital Platforms;
Marketplace Matching;
Marketing;
Marketing Communications;
Marketing Strategy;
Internet and the Web;
Media;
Supply Chain;
Supply Chain Management;
Communication;
Advertising;
Resource Allocation;
Decisions;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- March 2024 (Revised July 2024)
- Case
WeightWatchers: Promoting Weight Health
"In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app...
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Keywords:
Business Strategy;
Competitive Strategy;
Resource Allocation;
Technology Industry;
Health Industry;
Pharmaceutical Industry;
United States;
New York (city, NY)
Gulati, Ranjay, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover, and Emily Grandjean. "WeightWatchers: Promoting Weight Health." Harvard Business School Case 424-029, March 2024. (Revised July 2024.)
- Web
Past Issues - Alumni
of Contents June 1999 Winning Combinations Six from the Class of 1999 Where Main Street Meets Wall Street Its phenomenal growth, based on its near-perfect fit with consumer needs and aspirations, has made...
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- 08 Mar 2019
- Research & Ideas
Seven Negotiation Lessons from Amazon's HQ Disaster in Queens
upfront take-it-or-leave-it demands run higher rejection risks than more back and forth negotiations.] The frequent failures of DAD-style negotiation have led some project advocates to seek consensus among...
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- Web
Business for Social Impact | Social Enterprise | Harvard Business School
Balancing Act: Resource Allocation and the Green Transition By: David Collis and Haisley Wert May 2024 (Revised May 2024) | Faculty Research In mid-2023, amid pressure from climate change activists,...
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- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the...
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- 26 Mar 2013
- Working Paper Summaries
How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
medicine in recent years.) This shortcoming, we believe, has a direct bearing on society's ability to demand and obtain responsible conduct from executives, as well as on management's ability to maintain the...
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- Fast Answer
Music industry statistics
Where can I find data on the music/recording industry? Recording Industry Association of America: Key Statistics Statistical summaries on U.S. and worldwide record sales, and View Details
- Web
Entrepreneurial Management Curriculum - Faculty & Research
management as its core educational organizing framework. The Required Curriculum has historically had a core course in general management and The Entrepreneurial Manager (TEM) provides a powerful context in which to learn about general...
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- 05 Apr 2004
- Research & Ideas
Six Ways to Build Trust in Negotiations
become so psychologically dependent on their captors that they will trust their captors' statements and demands more than those of the officials who are attempting to negotiate their release. We tend to cope...
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Keywords:
by Deepak Malhotra
- 25 May 2021
- Research & Ideas
White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?
Science this summer or early fall. Properties owned by Black hosts had 20 percent less demand than similar white-owned properties, hurting occupancy rates and adding to the imbalance, say Zhang View Details
- Web
Choosing the Right Student Loan - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 17 Nov 2009
- First Look
First Look: Nov. 17
Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by...
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Keywords:
Martha Lagace
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
ho-hum and quickly forgotten? Stefan Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School, explains that “the difference has less to do with catchy marketing View Details