Publications

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01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

money to invest. Associate Professor Ramana Nanda further differentiates between crowdfunding through donations or lending and equity crowdfunding. In the case of donations, which is currently much more... View Details

Keywords: by Michael Blanding; Financial Services

03 Apr 2018
Blog Post

Carol Fishman Cohen (MBA 1985) On Getting Back into the Workforce

work at Bain Capital after 11 years out of the full-time workforce is documented in a Harvard Business School case study. I am the author of the... View Details

October 2000
Background Note

Sustaining Value

By: Robert J. Dolan

Describes the challenges a firm faces in building and sustaining a value proposition over time. Describes major ways in which the marketing environment changes over time and the methods a firm can use to protect its market position. View Details

Keywords: Price; Marketing Strategy; Competition; Situation or Environment

October 2007
Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand

One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details

Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry

Find at Harvard

Read Now

Mitchell Tang graduated in 2016 from the University of Pennsylvania, where he completed dual-degrees in computational biology and economics as part of the Vagelos Program in Life Sciences and Management (LSM). While at Penn, Mitchell was involved in research at the... View Details

July 2019
Case

Christmas Inc. (A)

By: Susanna Gallani, Gregory Sabin, Lexor Adams and Nicholas Haberling

Santa Claus is facing increasing pressures to contain costs. The economic model that has worked for centuries is starting to show some cracks, to the point that he is considering outsourcing part of its toy production. Evaluating the bids his team collected from... View Details

Keywords: Costing; Production; Cost; Analysis; Decision Making; Strategy

Research Summary

Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)

By: Rakesh Khurana

This paper examines the role of executive search firms in CEO search. The paper argues that the numerical shift from two party market transactions (e.g. buyers and sellers) to three party transactions (e.g. buyers, sellers, and third party) transforms market exchanges... View Details

February 2005 (Revised January 2012)
Case

Liston Mechanics Corporation

By: Marc L. Bertoneche

Reviews, through a rather simple and straightforward situation, the various methods of valuation--free cash flow, weighted average cost of capital, equity cash flow, adjusted present value, multiples, etc. View Details

Keywords: Valuation; Cost of Capital; Equity; Cash Flow; Value; Financial Management

01 Jul 2013
News

Crowdfunding a Poor Investment?

May 2017
Case

Promontory, Inc.

By: Frank V. Cespedes and Amy Handlin

Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details

Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry

Teaching Interest

FIELD Foundations

By: Alison Wood Brooks

FIELD Foundations is a course for first-year MBA students in the Required Curriculum. As a complement to case method courses that students take in the first year of the MBA program, FIELD Foundations offers hands-on leadership practice and immersive team... View Details

October 2000 (Revised December 2000)
Exercise

Participant and Leader Behavior: Group Decision Simulation (B)

This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details

Keywords: Groups and Teams; Decision Making

October 2000 (Revised December 2000)
Exercise

Participant and Leader Behavior: Group Decision Simulation (A)

This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details

Keywords: Groups and Teams; Decision Making