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February 2009 (Revised July 2012)
Case

Jieliang Phone Home! (A)

By: Willy Shih, Ethan Bernstein and Nina Bilimoria

At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details

Keywords: Compensation and Benefits; Job Design and Levels; Business Processes; Behavior; Motivation and Incentives; Manufacturing Industry; China

February 2008 (Revised April 2008)
Case

The Offshoring of America

By: Richard H.K. Vietor, Jan W. Rivkin and Juliana Seminerio

The movement from jobs in the United States to developing countries, in a process known as offshoring, has become quite a controversial topic. Managers not only need to decide which activities, if any, to move offshore, but where to move them. This case describes the... View Details

Keywords: Developing Countries and Economies; Job Cuts and Outsourcing; Operations; Business Processes; United States

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

April 1993
Supplement

Prodigy Services Company (B)

By: Lynn S. Paine

Describes the actions taken by Prodigy executives. View Details

Keywords: Communication Intention and Meaning; Conflict Management; Status and Position; Equality and Inequality

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China

February 1995
Case

Eugene Kearney (A)

By: John J. Gabarro and Andrew P. Burtis

Describes the events leading up to an actual performance appraisal interview--the views, opinions, and attitudes of the subordinates who are to be interviewed. A rewritten version of an earlier case. View Details

Keywords: Performance Evaluation; Attitudes; Perspective; Rank and Position

23 Apr 2019
Blog Post

Propel Your Career Forward with Some of Our Favorite Books

you did things differently. Rebel Talent profiles successful business owners, pilots, magicians, and military leaders to highlight how they challenged the status quo and carved... View Details

2023
White Paper

Hidden Workers: Part-Time Potential

By: Joseph B. Fuller, Manjari Raman and Francis Hintermann

As employers continue to encounter major skills shortages, many qualified and willing workers remain unemployed or underemployed. These “hidden workers,” ignored by employers for a variety of reasons, represent a potential source of much-needed labor. In our initial... View Details

Keywords: Employment; Recruitment; Jobs and Positions

November 2016 (Revised November 2016)
Case

Radial Analytics Probes Post-Acute Care

By: Richard G. Hamermesh and Olivia Hull

Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized care plans for patients leaving the... View Details

Keywords: Electronic Medical Records; Electronic Health Records; Data Science; Entrepreneurship; Health Care and Treatment; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; Cambridge; Massachusetts

November 2005 (Revised September 2007)
Case

Beijing Hualian

By: David E. Bell and Mary L. Shelman

China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details

Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China

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2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

Article

Five Ways to Bungle a Job Change

By: Boris Groysberg and Robin Abrahams

The article focuses on career development and job change. The challenges, transaction costs, and risks associated with job moves are discussed. The authors' research with executives is noted. The mistakes in career development that job hunters make are not doing enough... View Details

Keywords: Change; Resignation and Termination; Job Search; Managerial Roles; Personal Development and Career; Strategic Planning

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September 2007 (Revised March 2009)
Exercise

Pitch Yourself!

By: Thomas J. Steenburgh and Michael I. Norton

Helps students develop an elevator pitch for their most important asset—themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine... View Details

Keywords: Spoken Communication; Selection and Staffing; Job Interviews; Marketing; Personal Development and Career

April 1990 (Revised April 1993)
Case

Bridgeton Industries: Automotive Component & Fabrication Plant

Bridgeton Industries was experiencing reduced sales. To become more competitive it introduced a classification procedure for products based upon their productivity and other factors. Products were classified into three groups: world class, potentially world class, and... View Details

Keywords: Job Cuts and Outsourcing; Competition; Cost Management; Manufacturing Industry; Auto Industry

08 Oct 2015
Research & Ideas

Four Questions Fundraisers Must be Prepared to Answer

making their pitch for why their organization is uniquely positioned to tackle something that the donor cares about: Does the organization do important work? Answering that question ties directly to how well its mission is articulated,... View Details

Keywords: by Julia Hanna

January–February 2018
Article

More than a Paycheck: How to Create Good Blue-Collar Jobs in the Knowledge Economy

By: Dennis Campbell, John Case and Bill Fotsch

Fifty years ago a good blue-collar job was with a large manufacturer such as General Motors or Goodyear. Often unionized, it paid well, offered benefits, and was secure. But manufacturing employment has steadily declined, from about 25% of the U.S. labor force in 1970... View Details

Keywords: Jobs and Positions; Employee Ownership; Profit Sharing; Organizational Culture

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2009
Working Paper

Securing Jobs or the New Protectionism?: Taxing the Overseas Activities of Multinational Firms

By: Mihir A. Desai

Tax policy toward American multinational firms would appear to be approaching a crossroads. The presumed linkages between domestic employment conditions and the growth of foreign operations by American firms have led to calls for increased taxation on foreign... View Details

Keywords: Multinational Firms and Management; Policy; Taxation; Job Cuts and Outsourcing; United States

November 2007
Case

Differences at Work: Jason (A)

By: Sandra J. Sucher and Rachel Gordon

Jason is a member of his firm's recruiting team, which has a mandate to create a more diverse workforce. When the group decides to interview a candidate based on the candidate's race, Jason wonders whether they made the right decision and how, in general, diversity... View Details

Keywords: Decisions; Ethnicity; Job Interviews; Race; Recruitment; Diversity

06 Oct 2009
First Look

First Look: October 6

for a new business can have unintended legal consequences and expectations about founder status and ownership shares may diverge widely. Using facts from a litigated case, the... View Details

Keywords: Martha Lagace

September 2004 (Revised March 2007)
Case

G.I. JOE: Marketing an Icon

In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details

Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States

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