Publications

01 Dec 2013
News

Single Mom at 15 Now Silicon Valley Star

Keywords: Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

February 2021 (Revised March 2021)
Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs

AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details

May 1994 (Revised May 1995)
Case

Laura Ashley (B): Defining a Strategy

By: Richard L. Nolan

A turnaround CEO engineers a business transformation and formulates short-term and long-term strategy after assessing the business situation. View Details

Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Consumer Products Industry; Consumer Products Industry

01 Jun 2004
News

The Sky’s the Limit

launch last fall with “two ex-Microsoft guys.” All three are pilots, and fittingly, their first product is a flight-planning software program called Voyager. “It’s for general aviation pilots — private pilots and commercial charter... View Details

Keywords: Seattle Avionics; Transportation; Air Transportation; Transportation

August 1991 (Revised September 1994)
Background Note

What Is Industrial Marketing?

By: V. Kasturi Rangan

Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details

Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Industrial Products Industry

01 Jun 2005
News

Do You Speak Business?

China. “I have no regrets,” he adds, “because I learned so much from that experience.” Now working in strategic planning for Philip Morris International’s China operations, Klump is part of a small management team whose eleven members... View Details

Keywords: Garry Emmons

October 2021
Supplement

Diversifying P&G's Supplier Base (B)

By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta

This (B) case accompanies the (A) case of the same title. View Details

Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Consumer Products Industry; United States; Ohio

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

it, picking the wrong customer will lead to failure. Aggressive revenue expectations can keep venture managers from choosing to target emerging markets, places where disruptive technologies are likely to find their initial success. As the... View Details

Keywords: by Clark Gilbert; Technology

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

this period, Xerox's Palo Alto Research Center (PARC) delivered some important technologies for the corporation. One of the most critical inventions was laser printing for Xerox's printers and copiers, an effort that led to new Xerox View Details

Keywords: by Henry Chesbrough

01 Mar 2010
News

Alumni Books

The Masters of Private Equity and Venture Capital: Management Lessons from the Pioneers of Private Investing by Robert A. Finkel (MBA ’89) with David Greising (McGraw-Hill) Ten investment and management... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 1996
News

New Releases

noncompetitive technology development while contributing to national economic growth and global competitiveness. In Technology Fountainheads: The Management Challenge of R&D; Consortia, Professor Emeritus Ray Corey examines the... View Details

November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

March 2025
Teaching Note

Kering Eyewear

By: Rohit Deshpandé and Nicole Zelazko

This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States

(seed-Series B+), I help these leaders understand how their leadership style has to adapt and how to navigate both the growth and turbulent phases of scaling. This includes, thinking about culture, hiring and firing, pivots, growth vs. profitability, View Details

Keywords: Healthcare;#239;#Consumer Products and Services (B2C)

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

Growth," followed four tracks of inquiry: managing innovation, information technology and competitive strategy, transforming the enterprise, and entrepreneurship. "Ours is an era of organizational experimentation," observed Professor Gary... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

November 2008
Teaching Note

Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)

By: Lynda M. Applegate and Deborah Soule

Teaching Note for [807167]. View Details

Keywords: Multinational Firms and Management; Knowledge Use and Leverage; Information Technology; Transformation; Consumer Products Industry; Consumer Products Industry

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details