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  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

for the launch by an unknown start-up, considering the wisdom of taking a B2C rather than B2B approach with a novel technology, and using analogous products to forecast demand and sales for a new technology.... View Details
Keywords: Martha Lagace
  • 28 Feb 2011
  • Research & Ideas

The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior

the issue in a new research paper, "Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)ethical Behavior," in which they distinguish between two ways a company can encourage ethical conduct among... View Details
Keywords: by Carmen Nobel
  • 04 Feb 2010
  • What Do You Think?

What’s the Best Way to Make Careful Decisions?

from previous decisions is clear and where cause-and-effect relationships can be identified. Unfortunately, in his view these conditions are more and more rare. As he puts it, "intuition is losing relevance in an increasingly complex world more is different."... View Details
Keywords: by James Heskett
  • 07 May 2013
  • First Look

First Look: May 7

publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround during which Ducati returned to profitability and significantly... View Details
Keywords: Carmen Nobel
  • 01 Oct 1997
  • News

High Fives

Marilyn Goldstein Fedak Chief Investment Officer Sanford C. Bernstein & Co., Inc. New York, New York In 1993, Marilyn Fedak was named chief investment officer, chairman of the U.S. Equity Investment Policy... View Details
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform market research, set pricing strategies, and decide whether and where to open View Details
Keywords: by Maggie Starvish; Retail
  • 05 Sep 2012
  • First Look

First Look: September 5

manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the Global Executive Committee (GEC): an internal R&D effort to... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2024
  • News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
  • September 2009
  • Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
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  • 25 May 2010
  • First Look

First Look: May 25

pounds of production per year. The case describes how Johnson took charge of the plant and her action plan for implementing a new set of changes. During Johnson's tenure at Williamsport, the plant was... View Details
Keywords: Martha Lagace
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

Limited was facing significant pricing pressure in their cash cow business, that primarily consisted of manufacturing Active Pharmaceutical Ingredients (APIs). To combat this commoditization, Biocon's leadership had chosen an innovation-led strategy. This View Details
Keywords: Martha Lagace
  • March 2024
  • Article

Differences in Care Team Response to Patient Portal Messages by Patient Race and Ethnicity

By: Mitchell Tang, Rebecca Mishuris, Lily Payvandi and Ariel Dora Stern
Importance: The COVID-19 pandemic was associated with substantial growth in patient portal messaging. Higher message volumes have largely persisted, reflecting a new normal. Prior work has documented lower message use by patients who belong to minoritized racial... View Details
Keywords: Health Pandemics; Technology Adoption; Prejudice and Bias; Equality and Inequality; Communication Technology; Race; Ethnicity; Health Industry
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  • 20 Jan 2015
  • First Look

First Look: January 20

rededicating themselves to improving the value they deliver to their patients: better outcomes and lower costs. Time-driven activity-based costing offers the potential for clinicians to redesign their care processes toward that end. This costing approach, however, is... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

jobs and dignified salaries. As of March 2010, La Fageda has opened up a new production facility to make ice cream in an urban area outside of its well-known agricultural farm. Students are faced with... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2016
  • Blog Post

Meet the HBS Tech Club

and jointly hosted workshops is quite easy for student clubs around the city to do. We also have a Wednesday night speaker series featuring movers and shakers in tech, a variety of student treks to the Bay Area, New York, and parts of... View Details
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or brands) can face a larger demand for new products than... View Details
Keywords: Martha Lagace
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

Services (revised) Authors:Robert S. Huckman, Bradley R. Staats, and David M. Upton Abstract Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the... View Details
Keywords: Martha Lagace
  • 13 Jan 2015
  • First Look

First Look: January 13

present three main findings. First, consistent with theories of countersignaling, top schools are least likely to disclose their rankings, whereas mid-ranked schools are most likely to disclose. Second, schools that do poorly in the U.S. View Details
Keywords: Sean Silverthorne
  • June 2019 (Revised September 2024)
  • Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details
Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Europe; France; Paris
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  • 25 Aug 2022
  • News

Up on the Corner

year. And there are mounting signs that her other plans for the neighborhood—a smaller retail-residential site that will house her African-themed online clothing business, a 51,000 square foot live-work building for artists and digital nomads—will also soon come to... View Details
Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate