Direct To Consumer Marketing - Publications - Faculty & Research

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European and UK Personal Data Collection Disclosure | HBS Online

with certain marketing communications or processing certain special categories of personal data). We may apply more than one legal basis to the processing activities described under the Purposes of... View Details

01 Sep 2006
News

Light Years Ahead

coursework similar to what I had been doing at JPL.” As his doctoral work progressed, Light became “more and more interested in the Business School side of the joint program.” He found mentors in Raiffa and Finance Professor Eli Shapiro,... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

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Manuscript Collections - A Chronicle of the China Trade

1834 and 1839. The correspondence details the trade of silk, tea, and spices; business conditions including market fluctuations and business climate; financial affairs and the marketing of goods; and the... View Details

15 Jun 2021
News

June 2021 Books and Podcasts

is a collection of short stories set in, or connected to, far northern landscapes, with characters who have either made a decision, or are about to make one, that will change their life’s trajectory—often in a manner or View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

01 Apr 2002
News

Urban Evolution - HBS Research on the Inner City

Walgreens has made a concerted effort to locate more stores in urban areas where residents do not have access to large drugstores, recognizing a considerable, underserved View Details

Keywords: Paul Grogan; Peter Tufano; David Crockett; Diana Barrett; Real Estate

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

how we think about go to market and all these sorts of things that kind of followed behind that. Flint: And you started out really focusing your services on small and medium-sized companies, though that’s... View Details

01 Dec 2007
News

How Business Schools Lost Their Way

chorus of criticism directed at business schools from within their own ranks; and the implicit challenge represented by the rise of for-profit, online, and other alternatives to the traditional MBA. Biddle’s... View Details

Keywords: Roger Thompson; Abraham Zaleznik; Business Schools & Computer & Management Training; Educational Services

01 Jun 2009
News

Inside the Partnership

the 1929 stock market crash revealed disastrous investments made by his superiors, Weinberg, who became head of the firm in 1930, worked tirelessly throughout the Great Depression and World War II to keep... View Details

Keywords: Garry Emmons

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Flatiron School: Reflections from Summer 2020 - Recruiting

has drastically impacted the type of role I’m interested in. With the skillset that I gained this summer, I have much more confidence and interest in one day assuming a managerial position where I can direct teams and individuals that are... View Details

16 Jan 2012
Research & Ideas

Private Meetings of Public Companies Thwart Disclosure Rules

regulation wanted—a level playing field of information for all market participants--no sophisticated investor would want to spend much time having these meetings. Place yourself in the position of a hedge... View Details

Keywords: by Carmen Nobel; Financial Services

28 May 2019
News

A More Perfect Union

innovation and governance could have useful perspectives to help modernize the system. You’re a diverse group. How do you decide where to direct your support? Since there are... View Details

Keywords: Jen McFarland Flint; illustration by Dan Bejar

25 Aug 2022
News

September 2022 Alumni and Faculty Books

grandfather. She begins to find purpose on the farm, but is consumed with hiding her impairment and unwilling to form a bond with anyone—until she encounters Daniel Richetelli,... View Details

26 Aug 2020
News

What the Climate Change Movement Can Learn from the Pandemic

basically doing nothing else except for fighting the pandemic is pretty amazing. And specifically where that comes from, we think about carbon footprints in four categories, at least at the consumer level: travel, food and drink,... View Details

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

There is an active for-profit market for vocational schools. Second, business schools need to look at what differentiates a professional school from a vocational school. There are at least 4 criteria that... View Details

Keywords: by Martha Lagace; Education

16 Jul 2019
News

The Making of a Movement

repeat riders, we realized Cycle for Survival could have a bigger impact than anyone ever imagined,” says David. Given their marketing and finance experience (Jen was Nickelodeon’s senior vice president of View Details

Keywords: Greg Forbes Siegman; cancer

04 Aug 2020
News

How Business Can Advance Racial Equity

businesses that were going to be a source for good, and that really aspired to both, to profit and to purpose. You know, the whole premise or... View Details

16 Dec 2016
News

An Environmental Epiphany

was asked to take a posting in Bulgaria. And Searl came along and found herself, relatively quickly, leading the local office of the Bulgarian American Enterprise Funds, which was a private equity fund set up by the US government, View Details

01 Jun 1996
News

Keepers of the Flame

promotions, oversees much of the marketing end of the 1996 Olympic Arts Festival. "We market the festival as a once-in-a-lifetime experience to go along with the... View Details